or


[03/08/06 - 12:00 AM]
Nothing Covert About "The Unit" Premiere
[via press release from CBS]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.2 Million Viewers Makes it the Most Watched Time Period Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1999

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives that protect their identity, delivered 18.19 million viewers making it the most watched time period premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to preliminary Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.4/17 and 18.19m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in households and viewers with a regularly scheduled program since 5/18/99 (CBS TUESDAY MOVIE: "Joan of Arc") and best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT built on its NCIS lead by +4% in households, +5% in viewers, +34% in adults 18-49 and +25% in adults 25-54. THE UNIT grew in its second half-hour by +3% in households (11.6/18 from 11.3/17), +4% in viewers (18.53m from 17.84m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +7% in adults 25-54 (7.2/16 from 6.7/15).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (11.0/17), viewers (17.28m), adults 25-54 (5.6/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.37m) won its time period in adults 18-49 (3.7/10) and tied for first in adults 25-54 (4.6/11).

For the night, CBS was a strong second in households (9.5/15), viewers (14.94m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11).

Final Tuesday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.5 Million Viewers Makes it the Most Watched Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1997

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

CBS To Present an Encore Presentation of "The Unit" Premiere on Saturday, March 11, 8:00-9:00 PM, ET/PT

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives who protect their identity, delivered 18.50 million viewers making it the most watched premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to Live Plus Same Day National Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.6/17 and 18.50m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in viewers with a regularly scheduled program since 5/13/97 (CBS TUESDAY MOVIE: "The Last Don") and the best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT premiered with the highest household rating for a new series on any network this season, the best viewer delivery for a scripted program on any network and is the #2 new drama on any network in both adults 18-49 and adults 25-54.

THE UNIT built on its NCIS lead by +6% in households, +8% in viewers, +34% in adults 18-49 and +27% in adults 25-54. THE UNIT grew in its second half-hour by +4% in both households (11.8/18 from 11.4/17) and viewers (18.86m from 18.15m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +6% in adults 25-54 (7.2/16 from 6.8/15).

CBS will present an encore broadcast of THE UNIT premiere on Saturday, March 11 (8:00-9:00 PM, ET/PT).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (10.9/17), viewers (17.21m), adults 25-54 (5.5/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.46m) won its time period in adults 18-49 (3.8/10) and adults 25-54 (4.7/12).

For the night, CBS was a strong second in households (9.5/15), viewers (15.06m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11). This is CBS's best Tuesday delivery this season with regularly-scheduled programming in both viewers and adults 25-54, the best delivery in adult 18-49 since 12/13/05, the night of THE AMAZING RACE 8 finale.





  [march 2006]  
S
M
T
W
T
F
S
   


· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (ABC)
· NCIS (CBS)
· UNIT, THE (CBS)




[06/14/24 - 02:08 PM]
Discovery's "Naked and Afraid: Last One Standing" Returns Sunday, July 14 at 8PM
The group, a mix of fan favorites and polarizing personalities, will risk everything for a chance to take home a coveted cash prize and be crowned the Last One Standing.
[06/14/24 - 11:00 AM]
"Knox Goes Away" Begins Streaming on Max July 26
Academy Award nominee Michael Keaton directs and stars in this unpredictable thriller as John Knox, a hit man attempting to make amends before his recently discovered dementia takes over.

[06/14/24 - 09:31 AM]
Video: "Barbecue Showdown" Season 3 - Official Trailer - Netflix
The mouthwatering cooking competition returns as nine contestants face off in a fiery battle to be the next barbecue champion.

[06/14/24 - 09:31 AM]
First Look - Hulu's "Hit-Monkey" Season 2
Season 2 of "Hit-Monkey" will premiere Monday, July 15 on Hulu.
[06/14/24 - 08:11 AM]
Discovery's "In the Eye of the Storm" Premieres Sunday, July 14 at 10PM
Firsthand accounts and compelling eyewitness footage of dangers close calls from inside epic natural disasters are revealed in the new series.
[06/14/24 - 08:05 AM]
"Mind Your Business" Reaches More Than 2 Million Households, Becomes Bounce TV's Most-Watched Original Series Premiere
The first two episodes premiered back-to-back on Bounce on Saturday, June 1, and its initial airing burst included special presentations on Bounce's sister network ION and local owned & operated Scripps networks.
[06/14/24 - 06:01 AM]
Video: "Brain Works" - Official Trailer - Netflix
Cha Tae-hyun is a detective with an altruistic brain. Jung Yong-hwa is a neuroscientist with an extraordinary brain. The two can't stand each other but must partner up to solve a crime involving a rare brain disease.
[06/14/24 - 04:29 AM]
Adult Swim Announces New and Returning Series at Annecy International Animation Film Festival
"For two decades, Adult Swim has pushed the boundaries of animation, repeatedly surprised its audience and launched and grown careers - and we're not that interested in stopping," said Michael Ouweleen, president, Adult Swim.

[06/13/24 - 04:31 PM]
Higher Ground Extends Creative Partnership with Netflix
Under the terms of the agreement, Higher Ground will have a multi-year, first look deal with Netflix for all its film and television projects.
[06/13/24 - 04:09 PM]
Video: Tribeca Film Festival Premieres "In the Arena: Serena Williams," New Upcoming ESPN+ Original Series; New Series Trailer Debuts
Premiering July 10 on ESPN+, the eight-part series provides the most complete, intimate, and compelling account of her legendary career, featuring firsthand perspective from Williams and key figures throughout her life.
[06/13/24 - 03:02 PM]
Video: Apple TV+ Debuts Trailer for "Sunny," Upcoming Mystery Series Starring Rashida Jones
The darkly comedic mystery series will premiere globally on Apple TV+ on Wednesday, July 10 with the first two episodes, followed by one new episode every Wednesday through September 4.
[06/13/24 - 03:01 PM]
Video: "Tyler Perry's Divorce in the Black" - Official Trailer - Prime Video
Starring Meagan Good and Cory Hardrict, the dramatic new thriller premieres on July 11.
[06/13/24 - 02:00 PM]
Audience for NBA Finals Game 3 on ABC and ESPN Up Two Percent from 2023
The Boston Celtics victory over the Dallas Mavericks to take a commanding 3-0 averaged 11,426,000 viewers, peaking with 13,926,000 viewers at 10:45 p.m. ET.
[06/13/24 - 12:01 PM]
Jimmy Fallon Extends Deal with NBCUniversal Through 2028
"For nearly 30 years, Jimmy Fallon has brought laughter into the homes of millions and charmed audiences from the stages of 30 Rock," said Mark Lazarus, Chairman, NBCUniversal Media Group.
[06/13/24 - 12:01 PM]
ESPN Major League Baseball Schedule Update: Baltimore Orioles Host Defending World Series Champion Texas Rangers June 30 on "Sunday Night Baseball"
In addition, ESPN will exclusively televise the Wednesday, July 10 matchup between two National League heavyweights as the Los Angeles Dodgers and Shohei Ohtani visit the Philadelphia Phillies and Bryce Harper at 7 p.m.