or


[07/01/08 - 01:02 PM]
Oxygen Celebrates "Live Out Loud" Rebrand with Most Successful Quarter Ever
Oxygen spins the numbers for the second quarter of 2008.
[via press release from Oxygen]

OXYGEN CELEBRATES "LIVE OUT LOUD" REBRAND WITH MOST SUCCESSFUL QUARTER EVER

OXYGEN.COM SEES BEST QUARTER EVER WITH A 347% INCREASE VERSUS 2Q07

NEW YORK � July 1, 2008 � Oxygen celebrates is most successful quarter ever in both primetime and total day for W18-34, W18-49, P18- 49 and total viewers. In addition, Oxygen broke records this quarter � with the best season premiere, best series premiere, and Oxygen's most watched telecasts ever for W18-34. This announcement comes off the heels of Oxygen's recent rebrand, which includes a new logo, new tagline and a new attitude: Live Out Loud.

In primetime for second quarter, Oxygen averaged a 0.4 HH coverage rating (up 33% from 2Q07) with 78,000 W18-34 viewers (up 18%), 156,000 W18-49 viewers (up 31%), 216,000 P18-49 viewers (up 34%) and 386,000 total viewers (up 29%). This quarter marks Oxygen's twelfth consecutive quarter of year-to-year growth in primetime among W18-34, W18-49 and P18-49.

For total day in second quarter, Oxygen averaged a 0.3 HH coverage rating (up 50% from 2Q07). This quarter also yielded the network's best ever results on a total day basis among among W18-34, (50,000 up 11%), W18-49, (99,000 up 19%), P18-49 (134,000 up 19%) and total viewers (225,000 up 15%). On a total day basis, Oxygen marks its seventeenth consecutive quarter of year-over-year growth among W18-49, P18-49 and total viewers.

Oxygen's digital properties are also celebrating quarterly successes. Oxygen.com scored its highest quarter ever on page views, posting over 17.6 million this quarter. That is an increase of 347% compared to 2Q2007. Oxygen.com posted its best second quarter ever for video streams, with over 5.6 million video streams, an increase of 205% over 2Q07.

The success this quarter was fueled by Oxygen's original series, The premiere of "Tori & Dean: Home Sweet Hollywood" on June 17 registered the best results ever for a season premiere of a returning Oxygen original series with W18-49, P18-49 and total viewers. "The Bad Girls Club" finished its second season as the most watched season ever for an Oxygen original series. Notably, the May 13 episode was Oxygen's most watched telecast ever among W18-34, Generation O. "Deion & Pilar: Prime Time Love's" premiere on April 15 claimed the largest audience ever for the debut of an Oxygen series. And now in its sixth cycle, "Snapped" remains a key draw for W18-34, W18-49, P18-49 and total viewers.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [july 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)




most recent ratings | view all posts
[06/14/24 - 08:05 AM]
"Mind Your Business" Reaches More Than 2 Million Households, Becomes Bounce TV's Most-Watched Original Series Premiere
The first two episodes premiered back-to-back on Bounce on Saturday, June 1, and its initial airing burst included special presentations on Bounce's sister network ION and local owned & operated Scripps networks.
[06/13/24 - 02:00 PM]
Audience for NBA Finals Game 3 on ABC and ESPN Up Two Percent from 2023
The Boston Celtics victory over the Dallas Mavericks to take a commanding 3-0 averaged 11,426,000 viewers, peaking with 13,926,000 viewers at 10:45 p.m. ET.
[06/13/24 - 10:42 AM]
ABC's Thursday Dramas Deliver Stellar Season Finale Results
After seven days of viewing across ABC, Hulu and digital platforms, as well as strong linear performance, the "9-1-1" season finale earned an impressive 9.59 million Total Viewers and a 2.05 rating in Adults 18-49.
[06/11/24 - 04:01 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos vs. CBS' "After Midnight" and NBC's "Late Night With Seth Meyers," Leading in Overall Viewers for 3rd Consecutive Week
On Thursday (6/6/24), "Nightline" delivered its strongest telecast in Total Viewers (1.194 million), Adults 25-54 (410,000) and Adults 18-49 (290,000) in nearly 5 months.
[06/11/24 - 10:06 AM]
FOX MLB's "Baseball Night in America," Highlighted by Dodgers-Yankees, Averages 2.9 Million Viewers
It also ties as FOX MLB's most-watched regular season Saturday baseball telecast in six years.
[06/11/24 - 09:30 AM]
Netflix Top 10 Week of Jun. 3: "Hit Man" and "Under Paris" Score Killer Debuts; "Baby Reindeer" Enters the Most Popular List
Benedict Cumberbatch's "Eric" helped send the limited series to #1 on the English TV List this week, racking up 10.1M views.
[06/11/24 - 08:53 AM]
ESPN's Exclusive Coverage of Los Angeles Dodgers vs. New York Yankees on June 9 Draws Largest "Sunday Night Baseball" Audience in Two Years
The broadcast averaged 2,300,000 viewers and peaked with 2,620,000 viewers from 9:15-9:30 pm. ET.
[06/11/24 - 08:03 AM]
Formula 1 Canadian Grand Prix Earns Its Largest Live U.S. Television Audience Ever
The audience peaked at 1.97 million viewers between 3-3:15 p.m.

[06/10/24 - 12:19 PM]
Most-Watched NBA Finals Game 2 on ABC in Five Years
Game 2 averaged 12,063,000 viewers and peaked with 14,106,000 viewers at 10 p.m. ET to make it the best since 2019.
[06/08/24 - 09:33 AM]
The 51st Annual Daytime Emmy Awards Posts Largest Audience Since 2020 and Up +39% from Last Year
Said event averaged 2.82 million viewers, posting its largest fast national audience in four years.
[06/07/24 - 02:16 PM]
"NBA Finals Presented by YouTube TV" Draws Largest Game 1 Audience Share Ever on ABC with 20.3 Percent and Quadruples Viewership vs. Rest of Television with 11 Million Viewers
Additionally, the audience share in the coveted 18-34 demographic - 49.6 percent - is the largest ever for an NBA Finals Game 1 on ABC.
[06/05/24 - 04:01 PM]
"Tamron Hall" Increases Week to Week in All Key Target Demos
"Tamron Hall" also posted its highest performance in Women 18-49 and Women 25-54 in more than 1 year.
[06/05/24 - 07:59 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Viewership Up Again
The June 2 edition featuring the St. Louis Cardinals at the Philadelphia Phillies averaged 1,653,000 viewers, up three percent from the comparable game last season.
[06/04/24 - 02:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers," Leading in Overall Viewers for 3rd Consecutive Week
On Thursday (5/30/24), "Nightline turned in its most-watched telecast (990,000) in 11 weeks - since 3/11/24.
[06/04/24 - 09:18 AM]
Netflix Top 10 Week of May 27: "Atlas" and "Bridgerton" Hold Onto the Top Spots; "Damsel" Enters the Most Popular List
Three new series made their debut on the English TV List this week: "Dancing for the Devil: The 7M TikTok Cult" (8.8M views); "Eric" (6.8M views); and "Geek Girl" (3.4M views).