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[09/10/13 - 08:36 AM]
ABC's "Mistresses" Hits Series Highs in Its Season Finale
ABC spins the numbers for Monday, September 9.
[via press release from ABC]

ABC's "Mistresses" Hits Series Highs in Its Season Finale

At 9pm, ABC's Mistresses season finale was up by nearly 1.0 million viewers week to week for its 3rd straight week of growth, hitting a series-high in Total Viewers and matching a series-best in Adults 18-49. The ABC freshman drama won its hour with Women 18-49.

Please Note: ABC's Monday line-up was pre-empted in Philadelphia for local NFL coverage.

Quick Take for Monday, September 9, 2013 (Fast Affiliate Live +Same Day Ratings)

ABC's "Mistresses" Season Finale Hits Series-Highs in Total Viewers and Adults 18-49

"Mistresses" (9:00-10:00 p.m.)

At 9:00 p.m., ABC's "Mistresses" season finale was up by nearly 1.0 million viewers week to week (5.0 million vs. 4.1 million) for its 3rd straight week of growth, hitting a series-high in Total Viewers and matching a series-best in Adults 18-49 (1.4/4). The ABC freshman drama won its hour with Women 18-49 (1.8/5).

Please Note: ABC's Monday line-up was pre-empted in Philadelphia for local NFL coverage.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 45% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 9/9/13.





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· MISTRESSES (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)




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