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INVESTIGATION DISCOVERY BREAKS INTO TOP 10 NETWORKS IN PRIME AMONG P25-54 IN SEPTEMBER; CLOSES 3Q 2017 AS #1 AMONG P25-54 AND W25-54 FOR TOTAL DAY
Investigation Discovery (ID) hit a new milestone in September, as the network broke into the top 10 ad-supported cable networks in prime among P25-54 for L+3 delivery. Year-to-date and for 3Q17, ID is the #1 ad-supported cable network in total day among both P25-54 and W25-54. ID continues to maintain a spot in the top 5 ad-supported cable networks in prime among W25-54 year-to-date, 3Q and September.
ID had its best 3Q ever in prime and total day across all key demos, delivering more than 1M P2+ in prime, marking 35 consecutive quarters of year-over-year prime delivery growth among P2+.
The top performing programs in 3Q include: Homicide Hunter: Lt. Joe Kenda (1.950M P2+); Shattered (1.667M P2+) Drew Peterson: An American Murder Mystery (1.536M P2+); On the Case with Paula Zahn (1.484M P2+); and American Monster (1.407M P2+).
2017 YTD vs. 2016 YTD: Primetime Delivery (L+3 Day data)
P2+: +12% (1.108M v. 988k)
HH: +11% (910k v. 818k)
P 25-54: +8% (453k v. 418k)
W 25-54: +11% (307k v. 277k)
W 18-49: +15% (237k v. 206k)
2017 YTD vs. 2016 YTD: Total Day Delivery (L+3 Day data)
P2+: +10% (770k v. 697k)
HH: +10% (658k v. 598k)
P 25-54: +5% (346k v. 328k)
W 25-54: +5% (232k v. 220k)
W 18-49: +12% (184k v. 164k)
3Q17 vs. 3Q16: Primetime Delivery (L+3 Day data)
P2+: +11% (1.067M v. 963k)
HH: +9% (874k v. 800k)
P 25-54: +7% (431k v. 401k)
W 25-54: +9% (293k v. 269k)
W 18-49: +12% (223k v. 199)
3Q17 vs. 3Q16: Total Day Delivery (L+3 Day data)
P2+: +9% (733k v. 675k)
HH: +8% (628k v. 579k)
P 25-54: +4% (330k v. 317k)
W 25-54: +5% (221k v. 211k)
W 18-49: +10% (173k v. 157k)
Source: Nielsen via Multitrak, 12/28/15-9/24/17, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a), Live+3 Day data, � Hr Program Based data. 35 consecutive quarters of year-over-year Prime growth=P2+ Impressions time period data. ASCO Total Day Ranks excluding networks not programming at least 51% of Total Day. ASCO Prime ranks excluding networks not programming full Primetime 8p-11p.
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