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[02/22/24 - 12:06 PM]
ABC's "The Bachelor" Scores New Season Highs in Its Fourth Week
"The Bachelor" picked up an additional +2.40 million Total Viewers after just three days of multiplatform viewing (3.49 million to 5.89 million) to post its largest delayed-viewing lift so far this season.
[via press release from ABC]

Ratings Report for Monday, Feb. 12, 2024

ABC Multiplatform+3 Day Ratings / National Live+3 Day Program Ratings

ABC's 'The Bachelor' Scores New Season Highs in Its Fourth Week

Builds for 3rd Week in a Row and Posts Its Largest Weekly Gains This Season

Posts Its Biggest Delayed-Viewing Lift in Total Viewers So Far This Season

Delivers 4th Straight Week of Year-Over-Year Growth in Total Viewers

"The Bachelor" (5.89 million Total Viewers and 1.75 rating among AD18-49 in MP+3):

In its fourth week, ABC's The Bachelor" scored new season highs in both Total Viewers (5.89 million) and Adults 18-49 (1.75 rating) after three days of viewing on ABC, Hulu and digital platforms.

"The Bachelor" built for the 3rd week in a row in Total Viewers (+6% - 5.89 million vs. 5.54 million) and Adults 18-49 (+7% - 1.75 rating vs. 1.64 rating). In fact, the ABC unscripted series delivered its largest week-to-week gains so far this season in both Total Viewers (+6%) and Adults 18-49 (+7%) this week.

"The Bachelor" picked up an additional +2.40 million Total Viewers after just three days of multiplatform viewing (3.49 million to 5.89 million) to post its largest delayed-viewing lift so far this season. In addition, the ABC unscripted series jumped +187% among Adults 18-49 over its initial Live+Same Day rating (0.61 rating to 1.75 rating).

"The Bachelor" also grew for the 3rd consecutive week in Total Viewers (+7% - 4.16 million vs. 3.90 million) and Adults 18-49 (+7% - 0.77 rating vs. 0.72 rating) in the linear National Live+3 Day data. In fact, the ABC unscripted series delivered 3 straight weeks of growth from its premiere for the first time in 7 years among Adults 18-49 - since its 2017 cycle.

"The Bachelor" posted its 4th straight week of year-over-year growth in Total Viewers, soaring by 20% over the same telecast last year (4.16 million vs. 3.45 million on 2/13/23). On average this season, "The Bachelor" is up over its first 4 telecasts last season by 9% in Total Viewers (3.93 million vs. 3.60 million).

The ABC unscripted series ranked as Monday's No. 1 show for the 4th week running among Adults 18-49 (0.77 rating), leading by triple digits over both NBC's "AGT: Fantasy League" (+103% - 0.38 rating) and Fox's "America's Most Wanted" (+208% - 0.25 rating).

Source: The Nielsen Company, preliminary National Live+3 Day Program Ratings and ABC Multiplatform+3 Day data for 2/12/24, or as dated.





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· BACHELOR, THE (ABC)




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