MTV Networks and AOL to Deliver Expansive Library of MTVN Entertainment Content Through AOL Video
Comprehensive Offering Includes Show Clips from COMEDY CENTRAL, MTV,
Nickelodeon, VH1, CMT, Logo, The N, Spike TV, MTV2, AtomFilms and
GameTrailers
NEW YORK, Dec. 12 -- MTV Networks (MTVN), a unit of Viacom
(NYSE: VIA, VIA.B), and AOL today announced that show clips from MTVN's
music, kids and family, comedy and pop-culture brands will be available to
consumers for free through AOL Video (http://video.aol.com). Beginning
later this week, audiences will be able to view short-form video from
COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, MTV2,
AtomFilms and GameTrailers, including show clips from COMEDY CENTRAL's Emmy
and Peabody- Award winning "The Daily Show with Jon Stewart," MTV's "The
Hills," Nickelodeon's "iCarly," "VH1's "I Love New York," and much more.
The comprehensive offering strengthens MTV Networks' position as the
world's largest provider of diverse programming on-air, online and on
mobile spanning nearly every demographic, from kids and teens, to young
adults, men, boomer and LGBT audiences.
"Whether it's on-air, online or on mobile, our audiences form
communities around our content in all the places they explore and engage
with our brands across platforms," said Mika Salmi, President, Global
Digital Media, MTVN. "By delivering a vast library of clips from our hit
shows through AOL Video, we're increasing engagement with our brands across
the digital space, creating additional online ad inventory, and closing the
loop by driving audiences back to our popular linear channels."
"AOL Video is a central hub for video content from the world's leading
entertainment brands as well as from anywhere across the Web," said Kevin
Conroy, Executive Vice President, AOL. "We're excited to work with MTVN to
make their extensive library of programming available free and on demand,
giving consumers a seamless experience that helps them connect easily and
effortlessly to the widest selection of high-quality video content on the
Web."
The new agreement significantly broadens the comprehensive lineup of
high- quality video offered through AOL Video, which has the largest
collection of network-branded programming available online. By combining
industry-leading technology with a unique, easy-to-use user experience, AOL
Video makes it easy for consumers to find, watch and share high-quality,
branded video content as well as millions of videos from across the Web
without having to visit multiple websites.
Through AOL Video (http://video.aol.com), users can find participating
MTVN content which will be viewable through MTVN's broadband video player
embedded on AOL pages.
In addition to its agreements with all domestic cable operators and
MSOs, MTVN currently delivers video content through all major
download-to-own services and several online syndication partners. The
company also makes a wide variety of video available through its portfolio
of approximately 300 websites, including TheDailyShow.com, which archives
more than 13,000 clips dating back to 1999. Additionally, the company has
more than 80 mobile distribution agreements in place globally, with all
major carriers.
Globally, MTV Networks programs more than 145 television channels that
reach more than 510 million viewers. The company also boasts a portfolio of
more than 300 websites that attract 90 million unique visitors around the
world each month.
At launch, MTVN will provide video clips from hit shows including, but
not limited to:
-- COMEDY CENTRAL: "The Daily Show with Jon Stewart," "The Colbert
Report," "Reno 911!"
-- MTV: "The Hills," "My Super Sweet 16," and "Boiling Points"
-- Nickelodeon: "iCarly," "The Naked Brothers Band," "SpongeBob
SquarePants," "Dora the Explorer," and "Go, Diego Go!"
-- VH1: "I Love New York," "The Salt-N-Pepa Show," "Best Week Ever," and
"America's Most Smartest Model"
-- CMT: "CMT Crossroads," "Dallas Cowboys Cheerleaders: Making the Team,"
and "Trick My Truck"
-- Logo: "The Big Gay Sketch Show," "Rick and Steve: The Happiest Gay
Couple in All the World," and "CBS News on Logo"
-- The N: "Degrassi" and "Instant Star"
-- Spike: "MXC," "TNA iMPACT," as well as a number of Spike web originals.
-- MTV2: "The Andy Milonakis Show," "Celebrity Deathmatch," and
"WonderShowzen"
-- AtomFilms: Hit web shows and UGC videos, including "HellHoles" and "80s
Ending"
-- GameTrailers: The latest from the world in gaming including world
premier game trailers, in-depth interviews, top ten lists and extensive
event coverage.
AOL(R) is a global Web services company that operates some of the most
popular Web destinations, offers a comprehensive suite of free software and
services, runs one of the largest Internet access businesses in the U.S.,
and provides a full set of advertising solutions. A majority-owned
subsidiary of Time Warner Inc. (NYSE: TWX), AOL LLC and its subsidiaries
have operations in the U.S., Europe, Canada and Asia. Learn more at
AOL.com.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 145 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV Networks
http://www.mtv.com
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