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[12/11/06 - 02:58 PM]
The Amazing Race 10 Crosses the Finish Line with Double Digit Percentage Increases in All Key Measures Over "The Amazing Race 9" Finale
CBS spins the numbers for Sunday, December 10.
[via press release from CBS]

"THE AMAZING RACE 10" CROSSES THE FINISH LINE WITH DOUBLE DIGIT PERCENTAGE INCREASES IN ALL KEY MEASURES OVER "THE AMAZING RACE 9" FINALE

"The Amazing Race" Delivers This Edition's Best Performance in Viewers and Households

THE AMAZING RACE 10, with best friends Tyler and James first to cross the finish line, posted double-digit percentage increases over last spring's finale of "The Amazing Race 9," according to preliminary Nielsen Live Plus same-day ratings for Sunday, Dec. 10.

Editors Note: Due to late running football in most East Coast and Central time zone markets, ratings are tentative and subject to change.

At 8:30 PM, THE AMAZING RACE 10 finale (8.0/12, 12.90m) delivered a 5.0/11 in adults 25-54 and 4.0/09 in adults 18-49. If the ratings hold, this is the best delivery for any edition of THE AMAZING RACE 10 in households and viewers and matches the second best performance in both adults 18-49 and adults 25-54.

Compared to the finale of "The Amazing Race 9," (5/17/06 from 8:00-10:00PM), THE AMAZING RACE 10 finale was up +51% in households (from 5.3/08), +25% in adults 25-54 (from 4.0/10), +18% in adults 18-49 (from 3.4/09), +13% in adults 18-34 (2.7/07 from 2.4/07) and added +3.91m viewers (from 8.99m, +43%).

Final ratings for THE AMAZING RACE 10 will be available tomorrow.





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· AMAZING RACE, THE (CBS)




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