FIVE CW SHOWS SCORE SEASON HIGHS THIS WEEK
ONE TREE HILL, TOP MODEL, VAMPIRE DIARIES, SUPERNATURAL and SMALLVILLE
Hit or Match Season Highs in Key Demos
GOSSIP GIRL Posts Best Ratings in a Month in Women Demos and Adults 18-34
VAMPIRE Scores The CW's Highest Ratings EVER in Time Period with Women 18-34
VAMPIRE DIARIES Again Ranks as Thursday's #1 Show with Female Teens
The CW Delivers Its Best Thursday in 2 Years With Adults 18-34
November 3, 2009 (Burbank, CA) The CW saw five series (ONE TREE HILL, TOP MODEL, VAMPIRE DIARIES, SUPERNATURAL and SMALLVILLE) reach or match season highs in key demos for the week ending 11/01/09.
The CW continues to deliver year-to-year gains for the season, including 11% in women 18-34 (2.0/6), 7% in adults 18-34 (1.5/4), 7% in women 18-49 (1.6/4) and 9% in adults 18-49 (1.2/3), based on "most current" data (combining Live+SD and Live+7 for this season and last when available).
MONDAY 10/26/09
ONE TREE HILL reached season highs among women 18-34 (2.6/7), adults 18-34 (1.7/5), adults 18-49 (1.3/3), women 18-49 (1.8/5) and total viewers (2.7mil).
GOSSIP GIRL improved over the previous week by 16% in women 18-34 (2.9/7), 20% in adults 18-34 (1.8/5), 9% in adults 18-49 (1.2/3), 19% in women 18-49 (1.9/4), and 16% in total viewers (2.2mil) versus a week ago. GOSSIP GIRL delivered its best women 18-34, women 18-49 and adults 18-34 ratings in a month (best since 9/28/09).
The CW matched its best Monday of the season in adults 18-34 (1.8/5), adults 18-49 (1.3/3) and women 18-49 (1.9/5).
WEDNESDAY 10/28/09
AMERICA'S NEXT TOP MODEL delivered its most watched (3.5mil) and highest rated episode of the season among adults 18-34 (1.8/6-tie), adults 18-49 (1.6/4), women 18-49 (2.4/7-tie) and female teens (2.0/7).
THURSDAY 10/29/09
The CW's freshman smash THE VAMPIRE DIARIES shattered its previous record, delivering the show's best women 18-34 (3.2/9) and adults 18-34 (2.4/7) performance EVER.
THE VAMPIRE DIARIES also set a new all-time high for The CW in the time period with women 18-34 and registered the network's best adults 18-34 ratings in the time period in almost 3 years (since January 2007).
THE VAMPIRE DIARIES scored its second best ratings of the season in adults 18-49 (2.0/5), women 18-49 (2.7/7) and total viewers (4.2mil), behind only its series debut.
VAMPIRE DIARIES again ranked as Thursday's #1 show among female teens (2.9/10).
VAMPIRE DIARIES ranked first in the hour among women 18-34 (tie), females 12-34 (3.1/9) and female teens (2.9/10).
SUPERNATURAL matched its best ratings of the season in adults 18-34 (1.5/4) and adults 18-49 (1.4/3-tie) and delivering its second largest audience of the season (2.9 million).
Squaring off against the "World Series" on Fox, The CW scored its best Thursday in more than 2 years (best since March 2007) among adults 18-34 (1.9/5). The CW delivered its second best Thursday of the season in women 18-34 (2.3/6), adults 18-49 (1.7/4) and total viewers (3.6mil).
The CW's Thursday is up year-to-year by 77% in women 18-34, 19% in adults 18-34, 43% in women 18-49, 6% in adults 18-49 and 36% in female teens (1.9/6).
FRIDAY 10/16/09
SMALLVILLE matched its season highs in adults 18-34 (1.2/5) and adults 18-49 (1.1/4), and reached a new season high with women 18-34 (1.0/4).
