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ONCE UPON A TIME IN WONDERLAND
Air Date: Thursday, October 10, 2013
Time Slot: 8:00 PM-9:00 PM EST on ABC
Episode Title: (#101) "Down the Rabbit Hole"
[NOTE: The following article is a press release issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.]

SERIES PREMIERE

BACK FROM WONDERLAND EVERYONE ASSUMES ALICE IS MAD, BUT SHE IS DRAWN BACK DOWN THE RABBIT HOLE BY EMBARKING ON A BRAND NEW JOURNEY ON ABC'S "ONCE UPON A TIME IN WONDERLAND"

From the creative minds that introduced audiences to ABC's "Once Upon a Time" Edward Kitsis & Adam Horowitz ("Lost," "Tron: Legacy") and Zack Estrin ("The River") bring a fantastical, epic adventure to life with an exciting new twist on the classic Alice In Wonderland story. Make a very important date to step through the looking glass for a modern take on a beloved fable brimming with wonder, magic and unspeakable danger.

In the series premiere episode, "Down the Rabbit Hole," Alice returns home to her father telling her that everyone thought she was dead. Her imaginative stories about a talking White Rabbit and a mystical place called Wonderland end up getting her admitted into an asylum where Dr. Lydgate convinces her to have a procedure that will allow her to forget her pain. Right before the operation is set to take place she is rescued by the Knave of Hearts who takes her to the rabbit who informs her that her true love Cyrus is still alive. As the trio then jumps into the portal returning to Wonderland, Alice sets out on a quest to find him but the villainous Jafar and the Red Queen have other plans for her, on "Once Upon a Time In Wonderland," THURSDAY, OCTOBER 10 (8:00-9:00 p.m., ET) on the ABC Television Network.

"Once Upon a Time In Wonderland" stars Sophie Lowe as Alice, Michael Socha as Knave of Hearts, Peter Gadiot as Cyrus, Emma Rigby as The Red Queen with Naveen Andrews as Jafar and John Lithgow as the voice of the White Rabbit.

"Once Upon a Time In Wonderland" is executive produced by Edward Kitsis ("Once Upon A Time"), Adam Horowitz ("Once Upon A Time"), Steve Pearlman ("Once Upon A Time") and Zack Estrin ("The River"). "Once Upon a Time In Wonderland" is produced by ABC Studios.

Guest starring are Jonny Coyne as Dr. Lydgate, Iggy Pop as the voice of the Caterpillar, Jessy Schram as Ashley Boyd/Cinderella and Lee Arenberg as Leroy/Grumpy, Millie Brown as Young Alice, Shaun Smyth as Alice's father, Matty Finochio as Tweedledee, Ben Cotton as Tweedledum, Ryan Elm as Doctor, Michael Q. Adams as Doctor #2 and Keith David as the voice of the Cheshire Cat.

"Down the Rabbit Hole" was written by Edward Kitsis & Adam Horowitz, Zack Estrin, Jane Espenson and directed by Ralph Hemecker.

"Once Upon a Time In Wonderland" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1 channel surround sound. Edward Kitsis & Adam Horowitz and Zack Estrin are creators and executive producers. Steve Pearlman is also executive producer. The show is from ABC Studios. This program carries a TV-PG,V parental guideline.

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ONCE UPON A TIME IN WONDERLAND (ABC)
BROADCAST HISTORY:
10/10/13 - 4/3/14
STATUS:
canceled/ended (2013-2014 season)
TIME SLOT:
completed airing its current season
SEASON(S):
1 (13 episodes, 0 of which have yet to air)
ADDITIONAL NOTES:
confirmed as canceled on 3/27/14
DESCRIPTION:
(from ABC's press release, May 2013) In Victorian England, the young and beautiful Alice (Sophie Lowe) tells a tale of a strange new land that exists on the other side of a rabbit hole. An invisible cat, a hookah smoking caterpillar and playing-cards that talk are just some of the fantastic things she's seen during this impossible adventure. Surely this troubled girl must be insane, and her doctors aim to cure her with a treatment that will make her forget everything. Alice seems ready to put it all behind her, especially the painful memory of the genie she fell in love with and lost forever -- the handsome and mysterious Cyrus (Peter Gadiot). But deep down Alice knows this world is real, and just in the nick of time the sardonic Knave of Hearts (Michael Socha) and the irrepressible White Rabbit (John Lithgow) arrive to save her from a doomed fate. Together the trio will take a tumble down the rabbit hole to this Wonderland where nothing is impossible. "Once Upon a Time in Wonderland" stars Sophie Lowe ("Beautiful Kate") as Alice, Michael Socha ("This Is England") as Knave of Hearts, Peter Gadiot ("The Forbidden Girl") as Cyrus, Emma Rigby ("Hollyoaks") as Queen of Hearts and John Lithgow ("3rd Rock from the Sun") as the voice of the White Rabbit. "Once Upon a Time in Wonderland" was written by Edward Kitsis and Adam Horowitz ("Once Upon a Time"), who serve as executive producers. Steve Perlman and Zack Estrin also serve as executive producers, and the pilot was directed by Ralph Hemecker. "Once Upon a Time in Wonderland" is produced by ABC Studios.
PRINCIPAL CAST INFORMATION:
· Emma Rigby as The Red Queen
· John Lithgow as The White Rabbit (Voice)
· Michael Socha as The Knave of Hearts
· Naveen Andrews as Jafar
· Peter Gadiot as Cyrus
· Sophie Lowe as Alice
RECURRING/PREVIOUS CAST INFORMATION:
· Paul Reubens as The White Rabbit (Voice, Originally Cast)
CREW INFORMATION:
· Adam Horowitz as CRTR/EP
· Edward Kitsis as CRTR/EP
· Jane Espenson as CP
· Ralph Hemecker as DIR (Pilot)
· Steve Pearlman as EP
· Zack Estrin as EP
GENRE(S):
· drama
STUDIO INFORMATION:
· ABC Studios