[06/10/08 - 10:35 AM]
MTV PresentS... "Bromance" a Bromantic Comedy from Executive Producer Ryan Seacrest Through His Ryan Seacrest Productions Banner & "The Hills" Star Brody Jenner
The winner will "take home an incredible prize package, move out to Hollywood and secure a spot as the newest member of Jenner's entourage."

[via press release from MTV]


Network Has Made A 6 Episode Commitment

Santa Monica, CA � June 10, 2008 � 'Bromances' are taking Hollywood by storm. With their extreme sports adventures, witty banter and ultra cool parties; these super close celebrity male friendships are the envy of guys everywhere. "Bromance," is a non-scripted series that will take a group of regular guys from around the country and bring them to Hollywood to have a "Bromance" with "The Hills" breakout star, Brody Jenner. In the end, Brody will befriend one guy and invite him to become part of his entourage. MTV has made a 6 episode commitment.

Unfortunately, in Hollywood finding the perfect guy you can trust and chill with can be just as hard as finding a girlfriend. Brody will have the "bros" compete in various group and individual activities that will test their trust, reliability and compatibility to determine who truly belongs in his inner circle. From skydiving into Las Vegas, to dealing with the Paparazzi, to being his wingman, each episode will feature one "group date" and the always important "alone time" with Brody. Throughout the series, the pool of "bros" gets smaller as contestants get eliminated in the "Hot Tub elimination ceremony," where rejected "bros" will be asked to leave the bachelor pad, dripping wet, wearing a swim suit with luggage in hand. In the end, the winner will take home an incredible prize package, move out to Hollywood and secure a spot as the newest member of Jenner's entourage.

"'Bromance' takes a successful TV format and turns it on its head in an irreverent way that would only work for MTV," said Liz Gateley, SVP MTV Series Development. "Brody is the perfect fit for this concept�he is type of guy everyone wants to hang out with and we're excited to further solidify our long-standing relationship with him that started with 'The Hills.'"

"From 'Superbad' and 'Wedding Crashers' to 'Entourage,' pop culture is filled with numerous examples of unabashed male bonding. As every guy knows, close male friendships aren't just a quirky television plotline or a running gag in the movies. 'Bromance' is the first reality series to fully explore the essence of these life-long friendships," said Ryan Seacrest, executive producer.

"I am eager to have the opportunity to work with Liz Gateley, Tony DiSanto, Ryan Seacrest and MTV, and produce a series that is unique and will resonate with audiences everywhere," said Brody Jenner. "Working as a producer on 'Bromance' will give me the opportunity to exert my knowledge in a creative forum as well as strengthen my existing relationship with a paramount network such as MTV."

Ryan Seacrest, Brody Jenner and Eric Podwall will serve as the Executive Producers of "Bromance". Eliot Goldberg, Jason Henry and Kathy Sutula are co-executive producers. Jason Henry and Kathy Sutula are co-creators. Frankie Delgado is a producer. Maira Suro and Lauren Dolgen are MTV executives overseeing the production.

About MTV MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Ryan Seacrest Productions (RSP)

Ryan Seacrest Productions (RSP) has quickly established itself as a full fledged production entity, with numerous pilots, series and specials in production and development. Seacrest's latest project under his RSP banner is "Momma's Boys" which centers on a group of mothers who are brought in to help their complacent sons choose a bride. Seacrest and Andrew Glassman of Glassman Media will co-produce the show that will air on NBC this fall.

RSP recently premiered the highly anticipated reality program "Denise Richards: It's Complicated" on E! Entertainment to record ratings. This series follows Denise Richards as she navigates through Hollywood, romance, motherhood and the tabloids. RSP has also brought us the extremely successful reality series "Keeping Up With the Kardashians." The show follows the increasingly hectic life of Kim Kardashian, and just concluded its 2nd season on E! Entertainment Network. Seacrest serves as executive producer for the show which highlights the entertaining life of the tabloid target and her family, earning the show the number one ratings in its time slot. In addition, Seacrest joined forces with MTV in a deal to executive produce, "Crash My School," a one hour special that aired on MTV in June 2007. This reality series gives kids the chance to petition their principals with the help of the show's host.

  [june 2008]  


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