or


[06/15/05 - 12:00 AM]
Gm's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

[via press release from AMC]

GM's Saturn to Sponsor AMC's Original Series "Celebrity Charades"

Monster.com Signs on as Associate Sponsor of Celebrity Improv Series Set to Premiere as Weeklong Programming Event in June

Network's Strong Original Programming and Ratings Growth Attracts Saturn and Monster.com as First-Time Sponsors

New York, NY, June 15, 2005 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that it has signed General Motor's Saturn division as the exclusive presenting sponsor of AMC's new original series "Celebrity Charades," and online job search engine, Monster.com as the associate sponsor. The new star-studded series will air as a weeklong programming event, June 20-24. This marks the first time that Saturn and Monster.com have sponsored an AMC original. Saturn will tout its SUV model VUE throughout the sponsorship. This announcement comes on the heels of AMC's stellar ratings growth in 2004 and first quarter 2005.

"'Celebrity Charades' invites our audience to a week long charades party and gives them access to some of Hollywood's hottest stars," said Linda Schupack, AMC's Senior Vice President of Marketing. "On the heels of its best year and first quarter ever, (2004 & Q1, 05) AMC has successfully attracted younger viewers, and maintained its loyal core audience, which offers Saturn and Monster.com wide consumer appeal."

"Saturn is proud to partner with AMC on 'Celebrity Charades'," said Scott McLaren, Advertising Manager, Saturn. "The amazing line-up of stars in this series coupled with AMC's unique show concept appeals to our customers."

Saturn will receive on-air, online, and print advertising presence beginning June 13 and running throughout the weeklong programming stunt to June 24. On-air ads include: 30s spots, tagged tune-ins, bumpers, billboards, and customized in-show pop-ups. The pop-ups will feature a Saturn VUE 'towing' movie factoids, about the charade being performed, across the lower third of the screen. Online at www.amctv.com, Saturn will be prominently featured via homepage tower ads, on the customized "Celebrity Charades" page, and in amctv.com's monthly e-newsletter, Movie Clicks. The site will also feature a link to Saturn's website, www.saturn.com.

As the associate sponsor of "Celebrity Charades", Monster.com will receive on-air presence through 30s spots, tagged tune-ins and billboards.

AMC's commitment in celebrating movie culture while connecting TV viewers with informed and irreverent programming has raised the network to new heights in ratings and delivery. Its new investment in stronger movie titles, programming stunts and specials and original programming had a tremendous impact in 2004, providing AMC with its strongest year ever in total day and prime time households and key demo deliveries. The momentum continues in 2005 as AMC celebrated its strongest first quarter ever in Q1 2005.

AMC's original series and documentaries, movie festivals and themed stunts continue to attract a wide and impressive roster of national sponsors.

AMC hosts a star-studded party in its latest original series, "Celebrity Charades", executive produced by acclaimed actor/director Bob Balaban ("Gosford Park"), Emmy Award-winning actor Chad Lowe and Academy Award? winner Hilary Swank, airing as a special AMC event on five consecutive nights beginning June 20 at 9 pm ET/PT. "Celebrity Charades" invites viewers to a celebrity party held in an intimate New York City loft apartment where Balaban and Lowe welcome their friends - among them fellow actors Stanley Tucci, Lorraine Bracco, Julianna Margulies, Sam Rockwell, Philip Seymour Hoffman, Griffin Dunne, Billy Baldwin, Kristen Johnston, Hank Azaria, Rosie Perez, Carson Kressley, designers Cynthia Rowley and Isaac Mizrahi, and singer Vanessa Carlton - to play three rounds of "running charades." Each episode offer viewers an inside look at the personal relationships amongst the celebrity friends as the camera captures conversations, antics and inside jokes the group shares with one another over dinner, and continues to reveal throughout the game. The stars also speak about the charity they are playing for and why they support the worthy cause, through individual or group interviews.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [june 2005]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/03/16 - 10:36 AM]
Molly Ringwald, Meredith Vieira, Amy Sedaris, John Hodgman, and "Hamilton" Cast Members Guest Star in Season Two of Bravo Media's "Odd Mom Out"
They'll join the previously announced Drew Barrymore and Blythe Danner.

[05/03/16 - 10:01 AM]
TBS's "Search Party" Adds Rosie Perez, Ron Livingston, Christine Taylor & Parker Posey in Recurring Roles
In addition, Brandon Micheal Hall has been named a series regular.

[05/03/16 - 09:07 AM]
Vice Media and ESPN Enter Production and Distribution Deal Across Digital, Mobile, and TV
Select films from ESPN's renowned documentary series "30 for 30" will air on Viceland, the new cable network from Vice.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/03/16 - 08:29 AM]
Acclaimed Italian Crime Series "Gomorrah" Premieres August 24 on SundanceTV
As previously announced, the network has acquired seasons one and two from The Weinstein Company, each season featuring 12 one-hour episodes.

[05/03/16 - 07:22 AM]
Bravo Media Debuts New Series "Below Deck Mediterranean" Launching Activations in New York City and Across Digital Platforms
The network kicks off the new installment of the hit series with a premiere day stunt in New York City, as well as with a "Below Deck Mediterranean" Lens on Snapchat.

[05/03/16 - 07:17 AM]
Surging VH1 Greenlights Weekly Topical Show with Pop Culture Maven and Social Media Powerhouse Amber Rose Slated to Premiere This Summer
Rose will conduct candid interviews with celebrity friends and lead provocative, entertaining and humorous conversations with guests about pop culture, motherhood, relationships, friendships, race, and entrepreneurship.

[05/03/16 - 06:00 AM]
Amazon Prime Video Adds the Latest Series from The Weinstein Company and Oscar and Emmy-Winner Julian Fellowes, "Julian Fellowes Presents Doctor Thorne," to Its Original Series Lineup
The series stars Tom Hollander as Doctor Thorne, Ian McShane as Sir Roger Scatcherd, and Alison Brie as Miss Martha Dunstable.

[05/02/16 - 11:53 AM]
Freeform's "That's So Throwback" Programming Event Begins May 2
Laugh along with Lizzie McGuire as she competes with Kate, flash forward to the future with Raven Baxter, live a double life with Hannah Montana, and help Kim Possible save the world.

[05/02/16 - 11:03 AM]
FYI Premieres New Series "Teenage Newlyweds" - Tuesday, May 31 at 10pm ET/PT
The series captures their weddings and all the ups and downs of juggling family, school, career, finances and first homes, while still navigating life as a teenager.

[05/02/16 - 10:49 AM]
Rivalries Reach New Heights as the Competition Goes Down to the Wire in "Wicked Tuna's" Season Finale on Nat Geo Channel
The high-octane season five finale will be followed immediately by National Geographic Channel's only live show-after-the-show, "Reel Talk Live," on Monday, May 16.

[05/02/16 - 10:38 AM]
Oprah Winfrey to Star in HBO Films' "The Immortal Life of Henrietta Lacks"
The film tells the true story of Henrietta Lacks, an African-American woman whose cells were used to create the first immortal human cell line.

[05/02/16 - 10:30 AM]
Former Ohio State & NFL All-Pro Robert Smith Added to FOX Sports & BTN College Football Rosters
Smith teams with host Rob Stone and analysts Dave Wannstedt and Matt Leinart for pregame, halftime and postgame coverage on the FOX broadcast network and FS1 and appears on BTN studio shows throughout the week.

[05/02/16 - 10:11 AM]
Own a Piece of History with "The Oprah Winfrey Show" Audience Chair Auction
A select number of studio audience chairs will be available for auction with net proceeds going to the Oprah Winfrey Leadership Academy Foundation.

[05/02/16 - 09:37 AM]
Next Documentary in ESPN Films 30 for 30 Series, "Believeland," Premieres May 14
The documentary will chronicle the struggles of Cleveland's major sports franchises over the past 50 years and the impact it has all had on the psyche of a typical Cleveland sports fan.