or


[08/21/09 - 11:38 AM]
Lifetime Television's 'Project Runway' Becomes Highest Rated Premiere Ever for the Series and in the Network's History
Lifetime spins the numbers for Thursday, August 20.

[via press release from Lifetime]

Lifetime Television's 'Project Runway' Becomes Highest Rated Premiere Ever for the Series and in the Network's History

Hit Unscripted Program Beats Cable Competition Among All Key Demos, with 3.2 Rating in W18-49, 3.8 Rating in W18-34 and 3.3 Household Rating with August 20 Return

PROJECT RUNWAY: ALL-STAR CHALLENGE Two-Hour Special Generates 2.2 Rating in W18-49 and 2.3 Household Rating; All-New Companion Series MODELS OF THE RUNWAY Secures 1.4 Rating Among W18-49 and 1.6 Household Rating

Lifetime Digital Sets Records in Unique Visitors and Visits; Records More Than 4.6 Million Page Views

LOS ANGELES, Aug. 21 -- The eagerly anticipated premiere of Lifetime Television's Emmy(R)-nominated and Peabody(R) Award-winning hit series Project Runway generated a 3.2 rating among Women 18-49 (a 28% increase over the series' season five premiere) and a 3.3 rating in Households (up 32% from the season five premiere) on Thursday, August 20, at 10PM ET/PT, according to Nielsen Research. The Show beat all cable competition in key demos and made the program's return to television the highest-rated premiere for the series ever and in the Network's 25-year history, including Women 18-34 (3.8) and Adults 18-34 (2.5). The Program averaged more than 4.2 million Total Viewers and was the highest rated competition reality series premiere on cable this year.

Project Runway's all-new companion series, Models of the Runway, which premiered at 11PM ET/PT, generated a 1.4 rating among Women 18-49 and a 1.6 Household rating, averaging 1.9 million Total Viewers. Lifetime kicked off the launches of Project Runway and Models of the Runway with the two-hour special, Project Runway: All-Star Challenge. The spirited competition, which featured eight fan favorites and

Project Runway superstars competing against one another, premiered at 8PM ET/PT and started the evening in style, securing a 2.2 rating in Women 18-49 and a 2.3 Household rating, as well as averaging 2.9 million Total Viewers. Last night's winner of Project Runway: All-Star Challenge was Daniel Vosovic.

"We are thrilled about Project Runway's very strong premiere, which surpassed all of our expectations," said Andrea Wong, President and CEO of Lifetime Networks. "Congratulations to our partners The Weinstein Company, Miramax Films, Bunim-Murray Productions, Full Picture Productions and Marie Claire, and Project Runway's loyal viewers for this successful launch. We can't wait to watch Project Runway and Models of the Runway along with them this season."

"This is only the beginning of an exciting season, and I want to send a huge 'thank you' to everyone involved with the Series, especially Heidi, Tim, Nina, Michael, Andrea Wong, JoAnn Alfano, Lew Goldstein, Bob Bibb and all the team at Lifetime," said Harvey Weinstein, Co-Chairman of The Weinstein Company. "Not only has this premiere generated the series' highest rating, but the reviews have been the best we have ever received. I was thrilled to get our friends Nicole Kidman, Kate Hudson, Fergie, Lindsay Lohan and Diane von Furstenberg to help us launch this season, and I look forward to many more surprises in the coming months."

Lifetime Digital also generated strong numbers yesterday, setting company records with its highest-ever number of unique visitors (454,000) and visits (558,000), as well as more than 4.6 million page views, according to online tracking by Lifetime Internal Web Logs (Omniture). The impact of Project Runway was not limited to Lifetime Digital platforms, as "Project Runway" and "#projectrunway" were the top two trending topics on Twitter in the 10PM ET hour.

Last night's strong launch for Project Runway solidifies Lifetime's standing as the top-rated women's cable television network across key demographics, including Women 18-34, Women 18-49, Women 25-54 and Women 18+. The Network's hit drama Army Wives is averaging 3.6 million viewers this season and is the top rated program in Lifetime's history. Drop Dead Diva, the comedic drama that was recently renewed for its second season, premiered July 12 and is Lifetime's highest rated original drama premiere since the 2007 debut of Army Wives. Together, Army Wives and Drop Dead Diva make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49. Lifetime is also the number one-rated and most watched ad-supported cable network for original movie premieres among Women 18+.*

ABOUT PROJECT RUNWAY AND MODELS OF THE RUNWAY

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and was the highest rated unscripted competition on all of cable for 2008.

Models of the Runway, an exciting new companion series to Project Runway, will give fans a behind-the-scenes look at the reality competition - from the models' perspective. Viewers can experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.

Produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions, Project Runway and Models of the Runway are executive produced by Bob and Harvey Weinstein, Co-Chairmen of The Weinstein Company, and Jon Murray and Sara Rea of Bunim-Murray Productions (The Real World). Heidi Klum; Desiree Gruber and Jane Cha of New York City-based Full Picture also executive produce both series. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television and Lifetime Movie Network - cable's two highest-rated women's channels - Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

*Excluding networks with only one movie in 2009.





  [august 2009]  
S
M
T
W
T
F
S
      


· MODELS OF THE RUNWAY (LIFETIME)
· PROJECT RUNWAY (LIFETIME)





[07/26/17 - 03:10 PM]
HBO/Cinemax Programming Overview - Summer 2017
The company recaps its plans for the rest of the year and beyond.

[07/26/17 - 03:09 PM]
Five-Part Miniseries "Chernobyl," Starring Jared Harris, Produced by Sister Pictures and The Mighty Mint as an HBO/Sky Television Co-Production, to Begin Filming Next Year
Harris will play Valery Legasov, the Soviet scientist chosen by the Kremlin to investigate the accident.

[07/26/17 - 03:08 PM]
"Baltimore Rising," Chronicling the Struggle of Police and Activists to Hold the City Together in the Wake of Strife, Debuts in November on HBO
Directed by Sonja Sohn, the film follows activists, police officers, community leaders and gang affiliates, who struggle to hold Baltimore together, even as the homicide rate hits record levels.

[07/26/17 - 03:07 PM]
HBO Announces Documentary Lineup for the Second Half of 2017
Highlights include Alex Gibney and Blair Foster's Rolling Stone documentary, due in November.

[07/26/17 - 03:06 PM]
Hit HBO Comedy Series "Curb Your Enthusiasm," Starring Larry David, Returns for Its Ninth Season Oct. 1
Guest stars this season include Elizabeth Banks, Ed Begley, Jr., Carrie Brownstein, Bryan Cranston, Lauren Graham, Jimmy Kimmel, Nick Offerman, Nasim Pedrad and Elizabeth Perkins.

[07/26/17 - 03:05 PM]
James Franco and Maggie Gyllenhaal Star in HBO Drama Series "The Deuce," Created by David Simon and George Pelecanos, Debuting Sept. 10
The show's title comes from the local slang for New York's fabled 42nd Street.

[07/26/17 - 03:03 PM]
ESPN Films' Ric Flair 30 for 30 "Nature Boy" Premieres November 7
Director Rory Karpf will take an inside look at Flair's story, including his triumphs, his tragedies, and his pivotal role in turning pro wrestling into mainstream sports entertainment.

[07/26/17 - 03:01 PM]
Jon Stewart Returns to HBO for His First Stand-Up Special in 21 Years
Additionally, this fall Stewart will host the latest "Night of Too Many Stars" all-star benefit for NEXT For AUTISM, to be presented live from The Theater at Madison Square Garden in New York on Saturday, November 18.

[07/26/17 - 01:33 PM]
Comic-Con Trailer for "The Walking Dead," Viewed More Than 31 Million Times in Four Days Breaking Own Record for Views
AMC spins the digital numbers for the trailer to date.

[07/26/17 - 12:38 PM]
21 Million Viewers Tune In to Simulcast Premiere of Disney's "Descendants 2" in Live + 3 Data
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 11:14 AM]
Electus Partners with Michael Franzese, Moshe Diamant, and Michael Tadross Jr. to Create New Mafia Series "American Royalty"
The project is a revealing and uncompromising look back at a time when mobsters were bigger than life, often bringing politicians and corporate executives to their knees.

[07/26/17 - 11:00 AM]
Freeform Dives Into Production on New Original Drama Series "Siren"
Sibongile "Sibo" Mlambo joins the previously announced cast of Alex Roe, Eline Powell, Fola Evans-Akingbola, Ian Verdun and Rena Owen.

[07/26/17 - 10:58 AM]
PBS Announces "We'll Meet Again" with Ann Curry, New Six-Part Series Premiering Winter 2018
Exploring some of history's most dramatic events from across the globe through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[07/26/17 - 10:50 AM]
Animal Planet's "Rescue Dog to Super Dog" Gives Assistance and Comfort to People in Need and a Second Chance to Shelter Dogs
The newcomer launches Saturday, August 12 at 10:00/9:00c.

[07/26/17 - 10:49 AM]
Former NASA Astronaut Mike Massimino to Anchor Science Channel's Primetime Coverage of the Great American Eclipse on Monday, August 21 at 9 PM
In addition, Massimino will serve as guide to the definitive series on our closest neighbors in the solar system, "The Planets," premiering Tuesday, August 22 at 10:00/9:00c.