or


[09/17/08 - 09:32 AM]
NBC Unveils Unprecedented Promotional Campaign Allowing Viewers Access to Network's Fall Shows on Multiple Platforms
The network's distribution partners include NBC.com, Hulu, Comcast, Cox, Charter, DISH Network, Verizon FiOS TV, Amazon Video On Demand, Fancast.com and Microsoft's Xbox 360 and Zune.

[via press release from NBC]

NBC UNVEILS UNPRECEDENTED PROMOTIONAL CAMPAIGN ALLOWING VIEWERS ACCESS TO NETWORK'S FALL SHOWS ON MULTIPLE PLATFORMS

Distribution Partners Include NBC.com, Hulu, Comcast, Cox, Charter, DISH Network, Verizon FiOS TV, Amazon Video On Demand, Fancast.com and Microsoft's Xbox 360 and Zune

BURBANK - September 17, 2008 - In a campaign of unprecedented scope and content, NBC unveiled its ambitious, multi-pronged promotional efforts to roll out its new Fall 2008-09 series that will allow viewers to sample full episodes of new and returning shows on-demand prior to their broadcast premiere and utilizing a multitude of distribution platforms. The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and President, The NBC Agency.

Distribution partners include top cable, satellite and telco video-on-demand providers including Comcast, Cox, Charter, DISH Network and Verizon FiOS TV, each of which will be making full-episodes available in high definition. For the first time ever, in addition to NBC.com, NBC will also utilize Hulu to provide on-demand streaming of several fall shows. All Hulu distribution partners, including Yahoo, MSN, AOL, MySpace and Fancast.com will provide access to the full episodes. The shows will also be made available for instant viewing and download via Amazon Video On Demand's online retail store. Additionally, episodes are available on Xbox LIVE on Xbox 360, along with Zune Marketplace, which will give consumers portable access via Microsoft's Zune player.

"This campaign represents our most comprehensive plan ever to gain widespread attention on multiple platforms for our new and returning fall series," said Miller. "In addition to providing sampling of our shows, each partner is providing promotional exposure that will help these series succeed on both new and traditional platforms."

"NBC.com continues to be the premiere destination for fans of our shows and to provide our viewers with a sneak preview of the new Fall season is a great opportunity to showcase the entire online experience around both our new and returning programs," said Vivi Zigler, President, NBC Universal Digital Entertainment. "We are also excited to for the first time take advantage of the enormous reach of Hulu and its partners sites as both a distribution and promotional network."

Comcast, Cox, Charter, DISH Network, Verizon FiOS TV and other MSO's will showcase full episodes of the series or season premiere episodes of "Knight Rider" beginning September 17 (series debut September 24), "Kath & Kim" beginning October 2 (series debut October 9), "Lipstick Jungle" beginning September 17 (season premiere September 24), "Chuck" beginning September 22 (season debut September 29) and "Life" beginning September 22 (debuts on NBC October 10) for one week prior to their respective broadcast premieres. Content will also include previews and clips for all other NBC Fall shows as well as the "NBC Primetime Preview Show," hosted by Zach Levi (title star of "Chuck").

Likewise, NBC.com and Hulu.com will play a crucial role in the widespread efforts. Full episodes of the season premiere or pilot of "Knight Rider," "The Biggest Loser," which is currently streaming (first hour; debuts September 16), "Lipstick Jungle," "Chuck," "Life" and "30 Rock" beginning October 23 (season premiere October 30) will be streamed for one week prior to their broadcast premiere. The content will also include previews and clips for all other NBC Fall shows as well as the NBC Primetime Preview Show hosted by Levi ("Chuck").

This also includes distribution on Hulu partner sites including Yahoo!, MSN, AOL, MySpace, Fancast.com, CNet (TV.com) and others. It marks the first time NBC will use the distribution power of Hulu as a promotional distribution network for full episodes prior to a series' broadcast premiere.

In addition, on Yahoo!, the plans include exclusive full episode streaming of the pilots for "Kath & Kim," "My Own Worst Enemy" beginning October 6 (series debut October 13) and "Crusoe" beginning October 10 (series premiere October 17).

Amazon Video On Demand will also feature similar full episodes for download of the season premiere or pilot of "Knight Rider," "Lipstick Jungle," "Chuck," "Life", "My Own Worst Enemy" and "Kath & Kim" for one week prior to the series broadcast premiere via Amazon Video On Demand's online retail store. Additional content to be provided including "The NBC Primetime Preview Show." There will also be special free offerings on select shows to catch up on last season including "30 Rock," "The Office," "Heroes," "Life" and "Lipstick Jungle" before the new season begins.

Additionally, NBC has an arrangement with Microsoft's Xbox 360 and its Xbox LIVE online entertainment network that will allow visitors to look at full episodes of "Chuck," "Knight Rider" and "Life." NBC will also utilize Microsoft's Zune download service to offer full preview episodes of "Knight Rider," "Lipstick Jungle," "Life," and "Kath & Kim" for one week prior to the series broadcast premiere. Additionally, Zune will offer select "Saturday Night Live" political sketches.

Mobile platforms are an enhanced feature of the Fall 2008-09 effort. The award-winning FLO TV service offered by MediaFLO USA will air the NBC Primetime Preview Show and is available on AT&T. MobiTV will provide the NBC Primetime Preview Show and is available across multiple carriers including AT&T, Alltel and Sprint.

The multi-tiered launch plans also include tailored campaigns for each series that could include premiere event sweepstakes, theme park signage, billboard advertising, print media buys in major entertainment publications, personalized viral video marketing, premiere parties and blog integration.





  [september 2008]  
S
M
T
W
T
F
S
 


· 30 ROCK (NBC)
· BIGGEST LOSER, THE (NBC)
· CHUCK (NBC)
· CRUSOE (NBC)
· HEROES (NBC)
· KATH & KIM (NBC)
· KNIGHT RIDER (NBC)
· LIFE (NBC)
· LIPSTICK JUNGLE (NBC)
· MY OWN WORST ENEMY (NBC)
· OFFICE, THE (NBC)





[09/21/17 - 02:16 PM]
"Saturday Night Live" Rolls Out Season 43 with Star-Studded 3-Week Lineup on Sept. 30, Oct. 7 & 14
Gal Gadot and Kumail Nanjiani are on tap alongside the previously announced Ryan Gosling.

[09/21/17 - 01:08 PM]
Mark Hamill, Lena Headey and David Bradley Join the Cast of Guillermo del Toro's "Trollhunters" for Season 2
In February, del Toro announced a second season of 13 episodes would debut in late 2017.

[09/21/17 - 01:01 PM]
Boxing's Heavyweight Resurgence Continues on Showtime(R)
The network announced today coverage of unified heavyweight world champion Anthony Joshua's upcoming WBA and IBF world title defense against top-rated mandatory challenger Kubrat Pulev on Saturday, October 28.

[09/21/17 - 11:00 AM]
Two-Time Tony Award Winner Matthew Broderick Cast as the Narrator in FOX's Live Musical Event, "A Christmas Story Live!," Airing Sunday, December 17, on FOX
As the narrator, Broderick will play the grown-up Ralphie Parker, who looks back with love and humor on his favorite childhood Christmas.

[09/21/17 - 11:00 AM]
David Lim Upped to Series Regular on New CBS Drama Series "S.W.A.T."
Lim portrays Victor Tan, a relatively new S.W.A.T. officer who made his name in the Hollywood division before advancing to the heights of the LAPD and Metro S.W.A.T.

[09/21/17 - 09:07 AM]
Netflix Has Picked Up "BoJack Horseman" for a Fifth Season
Will Arnett voices BoJack, the failed legendary '90s sitcom star from the favorite family sitcom Horsin' Around, who has been trying to find his way through a muddle of self-loathing, whisky and failed relationships.

[09/21/17 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Win Summer Finale Showdown
The Peacock holds off "Big Brother" on CBS and "MasterChef" on FOX.

[09/21/17 - 08:02 AM]
"Comic Book Men" Season 7 Premieres Sunday, October 22 at Midnight on AMC
Guests this season include Method Man, Robert Englund and more!

[09/21/17 - 08:01 AM]
"AMC Visionaries: Robert Kirkman's Secret History of Comics" Will Premiere as a Two-Night Television Event on Sunday, November 12th at 11:00PM ET/PT and Monday, November 13th at 10:00PM ET/PT
The six-part one-hour documentary series takes a deeper look into the stories, people and events that have transformed the world of comic books.

[09/21/17 - 08:00 AM]
"Michael Jackson's Halloween," A New One-Hour Animated Special, to Be Broadcast Friday, Oct. 27 on CBS
The special will feature the voices of actors Christine Baranski, Kiersey Clemons, Alan Cumming, George Eads, Brad Garrett, Lucy Liu, Jim Parsons and Lucas Till.

[09/21/17 - 07:22 AM]
CMT Partners with Louisiana Community and Technical Colleges and Louisiana Calling in Statewide Push Encouraging Residents to Pursue Higher Education
Louisiana native and rising country star Courtney Cole was on-hand for the announcement, where she committed to return to her home state for an eight-stop community college tour in 2018.

[09/21/17 - 07:02 AM]
An All-New "The Great American Baking Show" Debuts This December on ABC
Ayesha Curry and Anthony "Spice" Adams will host the new season.

[09/21/17 - 06:10 AM]
Video: "Def Comedy Jam 25" - Official Trailer - Netflix
Dave Chappelle, Martin Lawrence, Steve Harvey, Cedric the Entertainer, Adele Givens, Tracy Morgan, Sheryl Underwood, D.L. Hughley and many more celebrate one of comedy's greatest institutions.

[09/20/17 - 02:45 PM]
Comedy Central Launches Global Podcast Network Featuring Brand Extensions of Comedy Central's Hit Franchises and New Original Content
Comedy Central's late night hit "The Jim Jefferies Show" will debut "The Jim Jefferies Show Podcast" today, and it will be available for download and streaming worldwide across Apple Podcasts, Google Play, Spotify, Stitcher, and other digital platforms.

[09/20/17 - 01:18 PM]
A&E Network to Premiere New Nonfiction Limited Series "The Eleven" on Thursday, October 19 at 9PM ET/PT
The six-part limited series follows investigators as they reexamine the murders of 11 teenage girls after discovering a confession letter from current inmate and convicted murderer Edward Harold Bell.