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[10/13/09 - 03:22 PM]
Microsoft and FOX One to Collaborate on Exclusive Windows 7 Brand Sponsorship of "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" (Working Title)
The half-hour special airs Sunday, November 8 at 8:30/7:30c.
[via press release from FOX]

MICROSOFT AND FOX ONE TO COLLABORATE ON EXCLUSIVE WINDOWS 7 BRAND SPONSORSHIP OF "FAMILY GUY PRESENTS: SETH & ALEX'S ALMOST LIVE COMEDY SHOW" (working title)

Windows 7 to Enhance Viewing Experience of Original Variety Show Special Airing Sunday, November 8, on FOX

Broader Multi-Platform Marketing Initiative Also Encompasses 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOX.com, FOXSports.com on MSN and Hulu Assets

Today, Microsoft Corp. and FOX One announced an ambitious, unique marketing collaboration that will showcase the best of Windows 7, the newest version of Microsoft's operating system that will be available in market on Oct. 22. The cornerstone of the effort is the exclusive Windows 7 sponsorship of an upcoming television event devoted to the comedy of Seth MacFarlane, creator of FAMILY GUY, AMERICAN DAD and THE CLEVELAND SHOW.

Taking the idea of "commercial-free" to the next level, the original FOX variety special FAMILY GUY PRESENTS: SETH & ALEX'S ALMOST LIVE COMEDY SHOW (working title), airing Sunday, Nov. 8 (8:30-9:00 PM ET/PT) and starring MacFarlane and his FAMILY GUY co-star Alex Borstein, will deliver simplicity for viewers � no commercial ad time, no network promotions and no commercial breaks � and instead will feature unique Windows 7-branded programming that blends seamlessly with show content. In a network first, MacFarlane and Borstein have teamed with Windows and their agencies, Universal McCann and Crispin, Porter + Bogusky, to develop, write and produce the customized branded integrations that seek to bring the old "Texaco Star Theater"-style sponsorships into the 21st century. The half-hour special will highlight the comedy duo's subversive and unique humor with original animation, live-action performances of FAMILY GUY's most memorable musical numbers, comedy sketches and surprise celebrity guests. That night, FOX turns the reins over to MacFarlane for an all-MacFarlane lineup as he also hosts all-new episodes of AMERICAN DAD (7:30-8:00 PM ET/PT), FAMILY GUY (8:00-8:30 and 9:00-9:30 PM ET/PT) and THE CLEVELAND SHOW (9:30-10:00 PM ET/PT).

While the way people watch TV has evolved, their desire to be entertained, and marketers' need to deliver compelling content, hasn't changed. Microsoft and FOX are joining forces to showcase how the power and simplicity of Windows 7 can enhance the content FOX viewers enjoy most, whether it's comedy, drama, sports or reality programming on TV or on the web.

"We're working with FOX on innovative brand integrations that will show how the power and simplicity of Windows 7 can enhance the content FOX viewers love" said Gayle Troberman, general manager of consumer engagement and advertising at Microsoft. "We have simplified the PC with Windows 7, and together with FOX, we're simplifying entertainment."

"We're thrilled to be joining forces with Windows 7 on such an exciting, highly collaborative marketing campaign featuring the very unique talents of Seth MacFarlane as he overhauls the old Hollywood tradition of the sponsored variety show by marrying Windows 7 messaging with content," said Jean Rossi, President of FOX One and Executive Vice President of Sales for FOX. "By partnering with 20th Century Fox Television, Fox Licensing and Merchandising, FOX Sports, FX, FOXSports.com on MSN and Hulu, we have developed a complementary initiative that goes well beyond the screen with customized assets that connect consumers with Windows 7."

In addition to sponsorship of the variety show special, Microsoft and Fox Licensing and Merchandising are working together to reach more than 4.3 million college students in-person on campuses across the country. The joint 12-week college tour gives students the chance to try Windows 7 for themselves and enjoy customized entertainment created by Fox Licensing and Merchandising such as outdoor movie nights hosted by FAMILY GUY's Stewie and Brian, online videos and other customized FAMILY GUY content.

Microsoft and FOX One will roll out marketing collaboration efforts with a variety of FOX One properties including 20th Century Fox Television, FOX Sports, FX, FOX.com, FOXSports.com on MSN and Hulu.

ABOUT MICROSOFT

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

ABOUT FOX ONE

FOX ONE, formed in 2007, is a sales unit of Fox Entertainment Group. It develops and implements strategic integrated marketing opportunities and solutions crossing the full range of News Corp.'s global assets and a variety of media platforms, including broadcast, cable, digital, filmed entertainment, print and international.

ABOUT SETH MACFARLANE

One of the youngest people ever to create a television series, Seth MacFarlane is the creator/executive producer/voice actor on FAMILY GUY, AMERICAN DAD and THE CLEVELAND SHOW. In 2009, FAMILY GUY received an Emmy nomination making it the second animated series ever to be nominated for Outstanding Comedy Series. Previously, FAMILY GUY garnered three nominations for Outstanding Animated Series.

ABOUT FOX BROADCASTING COMPANY

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2008-2009 season at No. 1 for the fifth consecutive year � a feat that hasn't been achieved since the mid-1990s � while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

ABOUT FOX LICENSING AND MERCHANDISING

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.





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· AMERICAN DAD (TBS)
· CLEVELAND SHOW, THE (FOX)
· FAMILY GUY (FOX)




[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 12:16 PM]
Season Three of Musical Game Show "Don't Forget the Lyrics" Hosted by Emmy Award-Winner Niecy Nash Premieres Thursday, May 23 at 9/8c on FOX and the Next Day on Hulu
Additionally, the season finale of "Farmer Wants a Wife," previously announced as airing on Thursday, May 9, is now scheduled to air on Thursday, May 16 following the return of "I Can See Your Voice."
[04/17/24 - 12:10 PM]
Great American Family Announces Production Wrap on "A Christmas Less Traveled," Starring Candace Cameron Bure and Eric Johnson, Part of Great American Christmas 2024
In the film, "The Dine and Dash" diner has a stack of mounting unpaid bills, forcing its owner, Desi (Bure) to sell her beloved, mint condition, cherry red 1964 Ford F-100, a gift from her deceased father.

[04/17/24 - 11:00 AM]
National Geographic Honors WW2 Soldiers of Color with Two New Specials
Continuing National Geographic's 136-year record of giving viewers access to pivotal historical moments with new breadth and insight, the network will honor the contributions and sacrifices of overlooked Allied soldiers of color with two new specials on Monday, June 3.
[04/17/24 - 10:02 AM]
Paramount+ Announces New Episodes of "Behind the Music" to Premiere May 1
The new episodes profile Bell Biv DeVoe, Trace Adkins and Wolfgang Van Halen and remastered episodes feature 50 Cent, Bobby Brown, Ice-T, Milli Vanilli, The Notorious B.I.G. and Sinead O'Connor.
[04/17/24 - 10:00 AM]
National Geographic Unravels the Culture-Defining Stanford Prison Experiment and Its Controversial Legacy in "The Stanford Prison Experiment: Unlocking the Truth" (w.t.)
From director Juliette Eisner, executive producer Alex Braverman and Muck Media, the three-part series unravels the layers of intrigue and controversy surrounding one of psychology's most debated studies from the past 50 years.
[04/17/24 - 09:59 AM]
Iliza Shlesinger Heads to Prime Video for Next Stand-Up Comedy Special
The taping will take place at the Eccles Theater in Salt Lake City on November 2, and the premiere date for the one-hour special will be announced at a later date.
[04/17/24 - 09:49 AM]
"Saving Sakic" Now Streaming on ESPN+
The documentary follows the high-stakes saga that ensued when Colorado Avalanche Chairman/CEO Charlie Lyons was blindsided by an attempt to sign away the captain of his team, Joe Sakic.
[04/17/24 - 09:01 AM]
Video: "Sweet Tooth" - Final Season - Official Teaser Trailer - Netflix
Experience the final season June 6, only on Netflix.
[04/17/24 - 09:01 AM]
Apple Renews Globally Acclaimed, Hit Space Drama "For All Mankind" for Season Five and Announces New Spinoff Series "Star City"
"Star City" is a propulsive, paranoid thriller that takes us back to the key moment in the alt-history retelling of the space race - when the Soviet Union became the first nation to put a man on the moon.

[04/17/24 - 08:07 AM]
First Look: Hulu Documentary Film "Diane von Furstenberg: Woman in Charge"
An unprecedented look at the non-stop life of a cultural luminary, the film launches June 25 on Hulu in the U.S. and Disney+ internationally.
[04/17/24 - 08:03 AM]
All-New Season of "Ghost Adventures" Returns Wednesday, May 15 on Discovery Channel
This season documents some of the team's most haunting encounters yet, including sinister Skinwalkers and an unprecedented first-ever investigation of the iconic Los Angeles Hospital.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/17/24 - 07:07 AM]
Global Music Icon Barbra Streisand to Release New Single for Upcoming Peacock and Sky Original Series "The Tattooist of Auschwitz"
This will be Streisand's first ever recording for a TV series and will be released globally by Columbia Records on April 25, ahead of the series global launch on May 2.

[04/17/24 - 07:04 AM]
Video: Apple TV+ Debuts Trailer for Season Three of Global Hit Comedy Series "Acapulco," Starring and Executive Produced by Award-Winning Actor Eugenio Derbez
"Acapulco" returns for season three with the first two episodes debuting globally on Wednesday, May 1, followed by new episodes every Wednesday through June 26.