[11/20/09 - 12:41 PM]
Season Six Finale of Lifetime Television's Project Runway Is Series' Highest Rated Episode of Season
Lifetime spins the numbers for Thursday, November 19.

[via press release from Lifetime]


Hit Unscripted Program Wraps First Season on Lifetime with a 3.2 Among Women 18-49, 3.6 in Women 25-54, 2.9 in Women 18+ and 3.4 in Households, Averaging 4.2 Million Total Viewers

Finale Cements PROJECT RUNWAY as Cable's Highest Rated Reality Program in Women and Households this Year, as well as Most Watched Reality Program in 2009 Among Women, Women 25-54 and Households

Next Seasons of PROJECT RUNWAY and MODELS OF THE RUNWAY Set to Return to New York and Debut in High-Definition January 14, 2010

LOS ANGELES, CA (November 20, 2009) � Last night's Season Six finale of Lifetime Television's hit unscripted, People's Choice Award-nominated series Project Runway was the program's highest rated episode of the season among key demos, generating a 3.2 among Women 18-49 (up 28% from the season-to-date average), 3.6 in Women 25-54 (+38%), 2.9 in Women 18+ (+26%) and a 3.4 in Households (+31%), according to Nielsen Media Research estimates. The show averaged 4,275,981 Total Viewers � making Project Runway cable's most watched reality program in 2009 among Women 18+, Women 25-54 and in Households � who watched 27-year-old New York native Irina Shabayeva become Project Runway's winner this season. She wins a $100,000 cash prize furnished by L'Oreal Paris, a trip to Paris from Evian and a fashion spread in Marie Claire Magazine's February 2010 issue.

The Season One finale of Project Runway's companion series Models of the Runway generated a 1.1 rating among Women 18-49 and a 1.3 Household rating, averaging 1,475,312 Total Viewers. Kalyn Hemphill was the program's last model standing, and will appear in the Marie Claire feature spread with Shabayeva and receive $25,000 from Garnier Skin Genesis. Both series are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture.

Season Six Ratings Highlights

� Season Six of Project Runway is the highest rated reality program on cable in 2009 among Women 18+ and Households.

� Season Six of Project Runway is the most watched reality program on cable in 2009 among Women 18+, Women 25-54 and Households.

� Season Six of Project Runway is the #1 rated competitive reality program on cable in 2009 among Women 18-49, Women 25-54, Women 18+ and Households.

� Season Six of Project Runway is the most watched competitive reality program on cable in 2009 among Women 18-49, Women 25-54, Women 18+ and Households.

� Season Six of Project Runway has reached 68.5 million Total Viewers.

� When looking at Live+7, Project Runway Season Six is averaging more Women 18-49 viewers than Season Five.

o Through the first 13 weeks of Season 6, Women 18-49 viewership is up +3% when including the first 7 days of playback (2,099,000 vs. 2,042,000).

o When looking at C3 viewership, Project Runway Season Six also averages more Women 18-49 viewers (+1%: 1,358,000 vs. 1,346,000) than last season.

� Since its launch in August, Project Runway has been the top show on MyLifetime.com and the most-trafficked show site in Company history.

o Lifetime Digital properties, including the show site and Roiworld.com, registered more than 4.5 million game plays of Project Runway dress-up and drawing games.

Recently nominated for its first ever People's Choice Award for TV Competition Series, Project Runway will return to New York next season, premiering on Thursday, January 14, 2010, at 10PM ET/PT. Season Seven marks the first time the show has ever been shot and distributed in High-Definition (HD). All future seasons of Project Runway and Models of the Runway will also be shot and distributed in HD. Season Two of Models of the Runway will air at 11:00PM ET/PT, beginning January 14, 2010, immediately following Project Runway.

Lifetime is the top-rated women's cable network across key demographics, including Women 18-34, Women 18-49, Women 25-54 and Women 18+. The Network's hit drama Army Wives has been the highest-rated original drama on ad-supported cable among Women 18-49 for two consecutive years and, during its third season, averaged 3.6 million viewers. The first season of Lifetime's comedic drama Drop Dead Diva was the Network's highest-rated first season of an original series since Army Wives in 2007, and was a top three rated debut original cable series in 2009 among Households, Women 18-34, Women 18-49, Women 25-54, Adults 18-34 and Women 18+. Lifetime is also the number one-rated and most watched ad-supported cable network for original movie premieres among Women 18+.


Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and, during its first season on Lifetime, Project Runway is the most watched reality program on basic cable in 2009 among Women 18+.

Models of the Runway, an exciting new companion series to Project Runway, gives fans a behind-the-scenes look at the reality competition � from the models' perspective. Viewers experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.

Project Runway and Models of the Runway are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005.


Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

  [november 2009]  


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