or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [june 2026]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ABC)





[06/08/26 - 10:55 AM]
Production Begins on Season Two of CBS' "Marshals" - The #1 New Broadcast Series
Produced by Paramount Television Studios and 101 Studios, the series averaged 20.4 million multiplatform viewers for the first eight episodes.

[06/08/26 - 10:01 AM]
Video: "The Bear" - Season 5 Official Trailer - Jeremy Allen White, Ayo Edebiri, Ebon Moss-Bachrach - FX
The final season premieres June 25.

[06/08/26 - 10:00 AM]
Rocket, Groot, Mr. Fantastic and Silk Join "Marvel's Spidey and His Amazing Friends" Season 5, Premiering July 13
This season will introduce a new "Rescue-Webs" story arc in which Team Spidey is able to tackle even more daring rescues with their new Spidey-themed firetruck and rescue gear.

[06/08/26 - 09:16 AM]
"Lupin" Part 4 Will Premiere on October 23rd on Netflix
Omar Sy reprises his iconic role as Assane Diop, the gentleman thief, in these new eight episodes alongside Ludivine Sagnier, Antoine Gouy, Soufiane Guerrab, Shirine Boutella, Théo Christine and Laïka Blanc-Francard.

[06/08/26 - 09:04 AM]
Chef Anna Gass Returns for Season 2 of "Instant Italian" Premiering Monday, June 29 on FYI Network
Season 2 of "Instant Italian" joins chef, cookbook author, recipe developer, and culinary influencer Anna Francese Gass back in the kitchen as she shares fresh takes on beloved Italian dishes.

[06/08/26 - 09:03 AM]
ESPN Scores Second Most-Watched WCWS Finals on Record; Game 2 Delivers Most-Watched College Softball Game Ever
Game 2 averaged 2.5 million viewers across ESPN/ESPNU, delivering the most-watched college softball game on record.

[06/08/26 - 08:31 AM]
Video: "The American Experiment" - Official Trailer - Netflix
As the United States approaches its 250th anniversary, the new five-part documentary series The American Experiment reexamines the improbable achievement that was the nation's founding, and the radical question at the center of the revolution: Can a people govern themselves?

[06/08/26 - 08:01 AM]
Roku Originals Celebrates the Greatest Women in Sports with "Gamechangers: America's Top 25 Female Athletes," Executive Produced by Sue Bird, Alex Morgan, and Peyton Manning
This hour-long special, which is the second iteration of Roku's "Gamechangers" anthology series, will feature interviews with star athletes, sports media voices, and celebrities, celebrating the legacy and impact of 25 of the greatest female athletes in American sports history.

[06/08/26 - 08:01 AM]
BritBox Announces "Hercule," Starring Edward Bluemel as Agatha Christie's Legendary Detective Hercule Poirot
The series takes a magnifying glass to three of Christie's most celebrated stories, while also charting Hercule's burgeoning friendship with Captain Arthur Hastings, his early encounters with Scotland Yard's James Japp, and introducing him to one particular nemesis...

[06/08/26 - 08:01 AM]
Video: Prime Video Drops Official Trailer for High-Octane Series "Ride or Die" Starring Octavia Spencer and Hannah Waddingham
A Paramount Television Studios and Amazon MGM Studios production, the fast-paced series will debut all eight episodes on Wednesday, July 15, exclusively on Prime Video in more than 240 countries and territories around the world.

[06/08/26 - 08:00 AM]
Video: New Teaser for "Descendants: Wicked Wonderland" Drops Down the Rabbit Hole, Debuting July 16 on Disney Channel and Next Day on Disney+
A new teaser was revealed today, along with the premiere date, poster art and casting news confirming that critically acclaimed actress and comedian Awkwafina will step into the twisted world of Wonderland as Chessy the Cat.

[06/08/26 - 07:01 AM]
Meet Scooby-Doo! Netflix Reveals Live-Action Take on the Iconic Canine
This marks the first time in the Scooby-Doo franchise that the character of Scooby-Doo will be portrayed by a real dog.

[06/08/26 - 07:01 AM]
Video: Disney's Andscape Debuts Trailer for "They Fight," Starring Andre Holland, Wendell Pierce, and Samira Wiley Ahead of the Film's World Premiere at Tribeca
The film follows a reformed ex-con who finds purpose mentoring young boxers at a Washington, D.C. youth gym as they pursue their dreams in and out of the ring.

[06/08/26 - 07:00 AM]
National Geographic's Fin-Favorite Summer Event Returns with Even More Shark-Filled Fun, Kicking Off with Marquee Special "Hammerhead Sharks Up Close with Bertie Gregory
Additional fin-tastic programming will roll out throughout the month across Nat Geo WILD, Nat Geo Mundo, Disney Channel and Disney XD, with select titles also streaming on Disney+ and Hulu.

[06/06/26 - 12:01 AM]
Video: New Teaser - Hulu Original Series "Rivals" Season 2 Return
The UK original returns this November on Hulu, and Hulu on Disney+ for bundle subscribers, in the US and Disney+ internationally.