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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[06/08/26 - 10:55 AM] Production Begins on Season Two of CBS' "Marshals" - The #1 New Broadcast Series Produced by Paramount Television Studios and 101 Studios, the series averaged 20.4 million multiplatform viewers for the first eight episodes.
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[06/08/26 - 10:01 AM] Video: "The Bear" - Season 5 Official Trailer - Jeremy Allen White, Ayo Edebiri, Ebon Moss-Bachrach - FX The final season premieres June 25.
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[06/08/26 - 10:00 AM] Rocket, Groot, Mr. Fantastic and Silk Join "Marvel's Spidey and His Amazing Friends" Season 5, Premiering July 13 This season will introduce a new "Rescue-Webs" story arc in which Team Spidey is able to tackle even more daring rescues with their new Spidey-themed firetruck and rescue gear.
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[06/08/26 - 09:16 AM] "Lupin" Part 4 Will Premiere on October 23rd on Netflix Omar Sy reprises his iconic role as Assane Diop, the gentleman thief, in these new eight episodes alongside Ludivine Sagnier, Antoine Gouy, Soufiane Guerrab, Shirine Boutella, Théo Christine and Laïka Blanc-Francard.
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[06/08/26 - 09:04 AM] Chef Anna Gass Returns for Season 2 of "Instant Italian" Premiering Monday, June 29 on FYI Network Season 2 of "Instant Italian" joins chef, cookbook author, recipe developer, and culinary influencer Anna Francese Gass back in the kitchen as she shares fresh takes on beloved Italian dishes.
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[06/08/26 - 09:03 AM] ESPN Scores Second Most-Watched WCWS Finals on Record; Game 2 Delivers Most-Watched College Softball Game Ever Game 2 averaged 2.5 million viewers across ESPN/ESPNU, delivering the most-watched college softball game on record.
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[06/08/26 - 08:31 AM] Video: "The American Experiment" - Official Trailer - Netflix As the United States approaches its 250th anniversary, the new five-part documentary series The American Experiment reexamines the improbable achievement that was the nation's founding, and the radical question at the center of the revolution: Can a people govern themselves?
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[06/08/26 - 08:01 AM] Roku Originals Celebrates the Greatest Women in Sports with "Gamechangers: America's Top 25 Female Athletes," Executive Produced by Sue Bird, Alex Morgan, and Peyton Manning This hour-long special, which is the second iteration of Roku's "Gamechangers" anthology series, will feature interviews with star athletes, sports media voices, and celebrities, celebrating the legacy and impact of 25 of the greatest female athletes in American sports history.
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[06/08/26 - 08:01 AM] BritBox Announces "Hercule," Starring Edward Bluemel as Agatha Christie's Legendary Detective Hercule Poirot The series takes a magnifying glass to three of Christie's most celebrated stories, while also charting Hercule's burgeoning friendship with Captain Arthur Hastings, his early encounters with Scotland Yard's James Japp, and introducing him to one particular nemesis...
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[06/08/26 - 08:01 AM] Video: Prime Video Drops Official Trailer for High-Octane Series "Ride or Die" Starring Octavia Spencer and Hannah Waddingham A Paramount Television Studios and Amazon MGM Studios production, the fast-paced series will debut all eight episodes on Wednesday, July 15, exclusively on Prime Video in more than 240 countries and territories around the world.
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[06/08/26 - 08:00 AM] Video: New Teaser for "Descendants: Wicked Wonderland" Drops Down the Rabbit Hole, Debuting July 16 on Disney Channel and Next Day on Disney+ A new teaser was revealed today, along with the premiere date, poster art and casting news confirming that critically acclaimed actress and comedian Awkwafina will step into the twisted world of Wonderland as Chessy the Cat.
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[06/08/26 - 07:01 AM] Meet Scooby-Doo! Netflix Reveals Live-Action Take on the Iconic Canine This marks the first time in the Scooby-Doo franchise that the character of Scooby-Doo will be portrayed by a real dog.
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[06/08/26 - 07:01 AM] Video: Disney's Andscape Debuts Trailer for "They Fight," Starring Andre Holland, Wendell Pierce, and Samira Wiley Ahead of the Film's World Premiere at Tribeca The film follows a reformed ex-con who finds purpose mentoring young boxers at a Washington, D.C. youth gym as they pursue their dreams in and out of the ring.
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[06/08/26 - 07:00 AM] National Geographic's Fin-Favorite Summer Event Returns with Even More Shark-Filled Fun, Kicking Off with Marquee Special "Hammerhead Sharks Up Close with Bertie Gregory Additional fin-tastic programming will roll out throughout the month across Nat Geo WILD, Nat Geo Mundo, Disney Channel and Disney XD, with select titles also streaming on Disney+ and Hulu.
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[06/06/26 - 12:01 AM] Video: New Teaser - Hulu Original Series "Rivals" Season 2 Return The UK original returns this November on Hulu, and Hulu on Disney+ for bundle subscribers, in the US and Disney+ internationally.
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