NBC SHOWCASES GREG DANIELS' "THE OFFICE" AND HIS NEW "OFFICE" SPINOFF IN COVETED POST SUPER BOWL TIMESLOT
NEW YORK � April 2, 2008 --NBC announced today that the most coveted time period of the coming season, the post Super Bowl slot, will be used to launch a spinoff of the network's hit comedy series, "The Office." Immediately following NBC Sports' coverage of Super Bowl XLIII, the network will first present an original episode of "The Office," followed by the debut of the new Greg Daniels comedy. The Super Bowl has been perennially the biggest television event of the broadcast season and was watched this year by a total audience of more than 148 million viewers. Giving this new series that coveted premiere slot will afford the show tremendous sampling from all demographic groups.
Greg Daniels, Executive Producer of "The Office," said, "Who would have ever thought that Americans would be subjected to a mock-documentary after the Superbowl? What has happened to this country?"
From Greg Daniels, the Executive Producer of the Emmy Award-winning American version of NBC's "The Office," comes the most highly anticipated comedy of the season in "The Office" spinoff. Audiences will follow another comic journey, complete with new faces and new locations, but with the same unique sense of humor and brand of quality from Daniels and his creative team. It's the next chapter of what viewers have come to know and love about "The Office."
In response to an evolving media marketplace and the changing needs of its advertisers, NBC Universal has created a more innovative, client-centric approach to its traditional Upfront presentation. It will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment that will allow advertisers to experience the broad spectrum of marketing opportunities available within the company. The new Upfront process allows NBCU to continue its "customer-first" approach, while working to create new advertising models, define more effective metrics and provide a better return on its clients' investments.