FUTURISTIC INNOVATIONS ARE BORN ON DISCOVERY CHANNEL'S WORLD PREMIERE ORIGINAL SERIES PROTOTYPE THIS

-- 13-Part Series Premieres Wednesday, October 15 at 10PM ET/PT --

Are you still waiting for the Jetsons lifestyle to arrive? Do you spend time looking for your missing jet pack in the Sharper Image catalog? Have you ever encountered heavy traffic on the freeway and wished you could kick your car into �jumping mode� to get past it? Take heart � the future is now! Discovery Channel's all-new series, PROTOTYPE THIS, brings viewers straight to the drawing board and through the design process to experience firsthand as inventions come to life. Shot entirely in high definition, the series features one-of-a kind prototypes of tomorrow for people to experience today. PROTOTYPE THIS premieres Wednesdays at 10PM ET/PT, beginning October 15.

Proving that the only limits to innovation are our own imaginations, PROTOTYPE THIS features a four-person team of experts � Dr. Zoz Brooks, Joe Grand, Dr. Mike North and Terry Sandin � who specialize in electronics, engineering, special effects and fabricating. From a truck that can rise up and drive over traffic to a high-tech alarm clock that provides not only a wake up chime but an automated shower, valet service, and mechanized butler to send you out the door, the PROTOTYPE THIS team constructs products that combine the best of emerging technology with new ideas to tackle modern inconveniences and problems we all confront.

The October 15 premiere episode features a road-rage proof car that monitors body temperature and blood pressure, and restricts the car's performance whenever the driver's agitation level rises.

Other prototypes built during the series include an inflatable car, a six-legged robot that can safely carry a human through any type of terrain, and a waterslide simulator that can provide an amusement park-like thrill ride from the comfort of a backyard.

PROTOTYPE THIS is produced for Discovery Channel by Beyond Productions, which also produces the hit series, MYTHBUSTERS. The series is executive produced by John Luscombe from Beyond Productions and by Chris Rantamaki from Discovery Channel.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com.