JOAN RIVERS RETURNS TO TV LAND AS NETWORK ORDERS SECOND SEASON OF HIT REALITY SERIES "HOW'D YOU GET SO RICH?" PREMIERING WEDNESDAY, MAY 5

Series Explores The Aspirational Stories Of Everyday People Who Went From Rags to Mega-Riches

New York, NY, February 25, 2010 � TV Land announced today that it has picked up the popular reality series "How'd You Get So Rich?" starring the notoriously uncensored Joan Rivers for a second season, premiering on Wednesday, May 5 at 10 p.m. ET/PT. "How'd You Get So Rich?," a TV Land PRIME original series, returns this spring and will once again take viewers on a journey to meet mega-rich millionaires who worked hard and struck gold. As she tours the most lavish and extravagant homes, she introduces viewers to folks who made a lot of money in out of the ordinary, fascinating ways and asks all the questions no one else would � in the way only Joan can. "How'd You Get So Rich?" is a six-episode series from Mark Burnett Productions and Zoo Productions, Inc. Mark Burnett, Barry Poznick and John Stevens serve as executive producers.

"It's so exciting for us to work with our friend, the incomparable Joan Rivers and bring �How'd You Get So Rich?' back to TV Land," states Larry W. Jones, president, TV Land. "Viewers were very inspired last season by the stories of these millionaires who went from rags to riches � some of whom were mowing lawns and are now collecting Bentleys! It is truly the American Dream, proving anyone can do it, and there is no one other than Joan who can do a better job of finding out how in the world these people got that rich!"

"I'm thrilled to be back on "How'd You Get So Rich?," states Joan Rivers. "It's so much better than hosting �How'd You Get So Poor?'...and when I say �Rich,' I mean RICH. People that Oprah will borrow money from. People that will use Dr. Ruth as a paperweight and people that when their computer breaks Bill Gates comes by to fix it."

Among the fascinating stories featured in the first season of "How'd You Get So Rich?" was Joan's visit to the home of the inventor of the BillyBob Teeth -- who grew up dirt poor and now owns the largest house in Illinois, a trip to the Versace mansion now owned by a telecommunications tycoon who once went door to door selling cordless phones and a visit to the 11,000 square foot Tampa Bay home owned by the father of the infomercial who made "Ginsu" a household name.

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