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[08/07/10 - 03:17 PM]
HBO Employs Unique Scheduling Strategy for First Episode of Drama Series Boardwalk Empire This September
After its September 19 debut, the first episode will be spotlighted on six HBO channels simultaneously the next day.

[via press release from HBO]

HBO EMPLOYS UNIQUE SCHEDULING STRATEGY FOR FIRST EPISODE OF DRAMA SERIES BOARDWALK EMPIRE THIS SEPTEMBER

LOS ANGELES, Aug. 7, 2010 - The September launch of the new HBO drama series BOARDWALK EMPIRE will be supported by a unique scheduling strategy designed to guarantee maximum exposure for the eagerly awaited show.

After its debut on the main HBO channel on Sunday, Sept. 19 (9:00-10:15 p.m. ET/PT), which will be followed by back-to-back encore plays at 10:15 p.m. and 11:30 p.m., the first episode of BOARDWALK EMPIRE will be spotlighted on six HBO channels simultaneously the next day.

On Monday, Sept. 20, BOARDWALK EMPIRE can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 7:45 p.m., 9:00 p.m. and 10:15 p.m.

From Terence Winter, Emmy(R) Award-winning writer of "The Sopranos" and Academy(R) Award-winning director Martin Scorsese, BOARDWALK EMPIRE is set in Atlantic City at the dawn of Prohibition, when the sale of alcohol became illegal throughout the United States.

Created by Terence Winter, BOARDWALK EMPIRE is executive produced by Terence Winter, Martin Scorsese, Tim Van Patten, Stephen Levinson and Mark Wahlberg; co-executive producers, Gene Kelly and Lawrence Konner; producers (series), Rudd Simmons and Rick Yorn; producer (pilot), David Coatsworth; supervising producer, Howard Korder.





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· BOARDWALK EMPIRE (HBO)









[07/06/15 - 09:17 AM]
Turner Broadcasting Brings Brands Closer to Fans at Comic-Con International: San Diego 2015
A lineup of events, panels, talent appearances, signings and related sponsor activations will showcase the breadth of the company's fan-driven brands and unique partnership capabilities.

[07/06/15 - 08:32 AM]
Netflix Releases "Chris Tucker Live" Trailer and Key Art
In the special, Chris Tucker returns to the stage he loves and showcases his mind-blowing comedic chops as he shares his experiences from childhood to the big time.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 07:20 PM]
World Cup Champion U.S. Women's National Team Joins "FIFA Women's World Cup Today: Third Star Special"
Rob Stone hosts alongside analysts Ariane Hingst, Alexi Lalas, Heather Mitts and Kelly Smith.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."