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[08/07/10 - 03:17 PM]
HBO Employs Unique Scheduling Strategy for First Episode of Drama Series Boardwalk Empire This September
After its September 19 debut, the first episode will be spotlighted on six HBO channels simultaneously the next day.

[via press release from HBO]

HBO EMPLOYS UNIQUE SCHEDULING STRATEGY FOR FIRST EPISODE OF DRAMA SERIES BOARDWALK EMPIRE THIS SEPTEMBER

LOS ANGELES, Aug. 7, 2010 - The September launch of the new HBO drama series BOARDWALK EMPIRE will be supported by a unique scheduling strategy designed to guarantee maximum exposure for the eagerly awaited show.

After its debut on the main HBO channel on Sunday, Sept. 19 (9:00-10:15 p.m. ET/PT), which will be followed by back-to-back encore plays at 10:15 p.m. and 11:30 p.m., the first episode of BOARDWALK EMPIRE will be spotlighted on six HBO channels simultaneously the next day.

On Monday, Sept. 20, BOARDWALK EMPIRE can be seen at 9:00 p.m. on HBO, HBO2, HBO Signature, HBO Comedy, HBO Zone and HBO Latino. In addition, HBO2 will present the episode three times back-to-back that evening, at 7:45 p.m., 9:00 p.m. and 10:15 p.m.

From Terence Winter, Emmy(R) Award-winning writer of "The Sopranos" and Academy(R) Award-winning director Martin Scorsese, BOARDWALK EMPIRE is set in Atlantic City at the dawn of Prohibition, when the sale of alcohol became illegal throughout the United States.

Created by Terence Winter, BOARDWALK EMPIRE is executive produced by Terence Winter, Martin Scorsese, Tim Van Patten, Stephen Levinson and Mark Wahlberg; co-executive producers, Gene Kelly and Lawrence Konner; producers (series), Rudd Simmons and Rick Yorn; producer (pilot), David Coatsworth; supervising producer, Howard Korder.





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· BOARDWALK EMPIRE (HBO)





[09/17/14 - 01:35 PM]
ABC Family's "100 Days Until Christmas" Campaign a Social Media Hit on Facebook
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[09/17/14 - 01:35 PM]
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[09/17/14 - 01:34 PM]
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[09/17/14 - 01:33 PM]
A+E Networks(R) Hits 22 Million Downloads with TV Everywhere Apps
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[09/17/14 - 12:44 PM]
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[09/17/14 - 12:38 PM]
SundanceTV Celebrates Academy(R) Award Winner Danny Boyle
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[09/17/14 - 12:24 PM]
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[09/17/14 - 12:16 PM]
TV Land Hosts a Two-Day Marathon for the 30th Anniversary of "The Cosby Show"
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[09/17/14 - 12:15 PM]
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[09/17/14 - 12:01 PM]
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[09/17/14 - 11:59 AM]
"The 50 Year Argument," An Inside Look at the New York Review of Books, Debuts Sept. 29, Exclusively on HBO; Martin Scorsese and David Tedeschi Direct
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[09/17/14 - 11:14 AM]
Oxygen Media Goes Mad for New Series "My Crazy Love" Premiering Tuesday, October 28 at 10PM ET/PT
Each week, real people share their personal stories about a time in their life when the intoxication of love led them to extreme behavior and embarrassing acts.

[09/17/14 - 11:13 AM]
Discovery Channel and BBC Track One of the World's Rarest Animals in "Last Tiger Standing"
The one-hour special premieres Thursday, September 25 at 10:00/9:00c on the network.

[09/17/14 - 10:52 AM]
Time to Set the DVR: A Guide to CMT's Fall Lineup
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[09/17/14 - 10:29 AM]
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