As NATPE's fourth annual LATV Fest continues at the Hyatt Regency Century Plaza Hotel in Century City, today's Industry Insight Lunch turned its focus to one of the most successful reality show producers currently on the non-scripted landscape. JD Roth is CEO and co-founder of 3 Ball Productions and is responsible for successful reality series such as NBC's "The Biggest Loser." It was only fitting that one of the stars of that popular weight loss competition series - fitness trainer Bob Harper - would serve as the moderator. Our Jim Halterman was there to take in what was said during their chat session.

1:22 PM - NATPE President and CEO Rick Feldman takes to the podium with some housekeeping concerning the LATV Fest events going on the rest of today and tomorrow before introducing JD and Bob to the group in attendance.

1:24 PM - "Oh, how the tables have turned! I feel like I'm at the luckiest point in my life to be able to interview my boss," says a gleeful Bob sitting across from JD on the stage.

1:25 PM - "For me it's personal," says JD on Bob's first question about how he gets what he wants with his series. "It's no mistake that we do 'The Biggest Loser' and my whole family is overweight and I've always been fascinated with that subject...so to create a show that is able to give back and inspire people is what I've always been about." JD adds that if he weren't doing this he would be a therapist because he loves talking to people.

1:27 PM - JD breaks down his basic mantra for his shows and says, "I think the best shows in TV ask a simple question and I've always felt that way. When you complicate things it's hard for the audience to understand how to watch. When you ask a simple question - can you get your life back? - it's simple but so powerful in what you can achieve as far as the storytelling goes."

1:29 PM - JD talks about one of his early hits "For Love Or Money" and how it also had a very elementary idea. "The question has been around since the beginning of time. Would someone marry someone for love or for money? It's so simple!" JD reminds that despite what critics may have said, 25 million people watched the first season finale of "For Love Or Money."

1:31 PM - Before JD and Bob continue, a reel of JD's string of reality series is shown with clips from "The Biggest Loser" and the upcoming Fox series "Master Chef" as well as past reality series such as the "Opportunity Knocks," "Beauty and the Geek," "Breaking Bonaduce" and "Scott Baio is 45 and Single." According to the reel, JD's 3 Ball Production has produced 60+ series in the past ten years. Impressive.

1:35 PM - Bob asks how it feels for JD to see the reel of all these successful shows. JD's answer is "Lucky! Very lucky!"

1:37 PM - On the family that exists with 3 Ball Production co-creator Todd A Nelson and the entire 3 Ball crew, JD says "It was that kind of loyalty and friendship that's always been a part of who we are as long as [Todd and I have] known each other and that is the same for me and for everyone that works at the company. People drive 45 minutes from Hollywood down to Manhattan Beach every morning when they could make the same amount [of money] or more right next to their own homes."

1:39 PM - JD gives an example of loyalty and passion using Bob himself by saying that during the first season of "The Biggest Loser" Bob basically worked for free. "He pulled up in his 15-yr old car with the window that didn't close all the way..." Bob interrupts and says, "He loves to tell this story and every single year that car gets worse and worse and worse." JD also adds that there's one thing he's told his kids that he can never teach them and that is passion. "You either have it or you don't," he says.

1:41 PM - JD has been in show biz for 31 years and says, "Everyone always says that you have to have a back-up plan. What's your back-up plan? I think the best back-up plan is no back-up plan! That way you have to make it work. You have no choice!"

1:43 PM - When JD was a teen he'd take the bus an hour and 45 minutes into New York City every day for auditions even if he knew he wasn't right for the part. "I think always wanting more lead to a show called 'Funhouse,' which was supposed to be 22 episodes and by the first Friday it aired it got changed to 195 episodes the first year." Bob says that JD, who was 20 at the time, still holds the record for being the youngest game show host.

1:45 PM - JD's company before 3 Ball was called Slam Dunk Productions and he explains, "Basketball has been lucky for me so I go with the basketball theme. I think that theme of business and life is very much how a point guard kind of sees the floor. I've always loved that point guard mentality of making everyone around you better and understanding that the guy who is 7 feet tall is uncomfortable [because] he sticks out in crowds, he can't drive a sports car so make that guy feel good and feel comfortable and know everyone's strength on the floor and exploit their strength to a positive and not have them show their weakness."

1:47 PM - Television legend Dick Clark once told JD about the importance of ownership. "The guy is the nicest guy in the world and he leaned in to me," JD remembers, "and he said 'You remind me of me, kid,' it was one of those moments you never forget and he told me 'Ownership is everything.'"

1:48 PM - JD explains that his business savvy was there when he was young including a time when he bought a gross of Michael Jackson pins for $25. "I pinned them on my denim jacket and I would walk down the streets of New York on the way to auditions and sell them for $1...I was going to make $150." JD says his son Cooper, who he refers to as 'my Mini-Me,' is another example of that savvy being a part of your DNA. He said Cooper had a lemonade stand last summer and would charge 25 cents a glass but would charge 50 cents if he also sang a song. "He was going to double his profit by adding a song!" Smart kid!

1:50 PM - JD moved from being an on-air host on 'Funhouse' to being a successful producer. How did he make the transition? He knew early on as a producer to put the focus on the story. "The best shows are the simplest stories to tell and they always go back to the main story." He adds that there are two ways to produce reality TV. "One is you put the snake in the room and you step back and shoot it...and the other way to produce shows is with a heavy hand so you can sense that hand when the show is being produced. The best shows run towards the story, not away from it."

1:54 PM - Bob explains that even though "The Biggest Loser" is in it's 10th season, JD is still very present on the show. "We're on this show, it's a hit show, everything is going well and it's become this fine tuned machine," says Bob. "You'd think a producer would be happy and you think a producer would be like 'That's great! Everything is good!' Not this man." JD explains, "When I go to the set and I see everybody punching a clock like a banker, that's when I start to panic because good story is never going to come out of that. Good story has to be fine-tuned and you have to dig. You have to poke somebody pretty hard a lot of times to finally get the fire to come out and that's what you use the gym for. Break someone done physically to get the emotional part out and I think it's the same thing with storytelling."

1:55 PM - "You want hope," says JD on what everybody truly wants. "Hope that I'm going to be married forever. Hope that my boy will always want to come home. Hope that you can have the happiest and most successful life with friends around you. A show that has a main theme of hope has to work." He says that hope was even prevalent in something dark like "Breaking Bonaduce" featuring troubled former child star Danny Bonaduce.

1:58 PM - Regarding "Dad Camp," which is airing now on VH1, Bob says the concept solidifies exactly how JD thinks. JD explains that during Obama's Presidential campaign Obama was the biggest brand in the world - bigger than Coke or Apple - because he was always himself. "[Obama] gave this speech that any fool can have a child but it's a man who raises one and we need to have more men...so we took that speech and tried to come up with a show based on couples in that exact situation. You've been dating a girl for six months and she's six months pregnant. What do you do? You do what everyone else does and you let her figure it out. You go party with your boys and follow your dreams and hers are done and she becomes a single Mom. But what if you can take these people and teach them how to be good human beings to each other and learn from each other and maybe even fall in love with each other...?"

2:02 PM - What does JD want his legacy to be, Bob asks? "Honestly, legacies don't interest me very much. It's not that important for me to have a legacy as much as it is to have my family on Tuesday night want to tune into ['The Biggest Loser.'] The legacy is that I make my family proud and the people I work with proud and our friends proud...the greatest legacy of all would be to have the respect and the loyalty and friendship of all the people including my family around me."

2:05 PM - Time for a quick Q&A and the first person thanks JD for keeping families together on the television. JD, who is very much a family man, says "I think everything in your personal life...if you use that in your creative life you can never go wrong because nobody knows more about what you're going through than you so if you put that into your creativity, something good will come out of it."

2:08 PM - A question about how JD pitches his projects with all the different and emerging technologies. JD advises, "Never pitch a show with technology. That sounds crazy because that's all anyone is talking about but I call it the network glaze. As soon as I pitch a show to a network executive and I say 'Here is the web component' instantly they're gone! I've lost them! The way to make the web or technology part work is a hit [series]...focus on 'Here's why you want to buy the show - because it is the best idea you have heard all week.'"

2:11 PM - Bob asks JD to tell everyone the promise he made to his Jewish mother. JD laughs and says "She told me you have to get a college degree and I said '195 episodes! Are you kidding me? I have to do that!' but I said 'I promise you the first year I don't have a TV show on the air I will go back to school and finish my education. That was 1988."

NATPE LATV Fest continues through tomorrow in Los Angeles. "The Biggest Loser" is currently filming season 10 for this fall on NBC and "Dad Camp" currently airs Wednesdays at 9:00/8:00c on VH1.