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[02/23/13 - 08:43 AM]
Friday's Broadcast Ratings: ABC Squeezes by Competition with "Shark Tank"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, february 22, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (5.920 million viewers, #2; adults 18-49: 1.5, #1) inched out a demo victory on Friday with its mix of "Last Man Standing" (6.012 million viewers, #6; adults 18-49: 1.3, #6), "Malibu Country" (5.052 million viewers, #8; adults 18-49: 1.1, #T8), "Shark Tank" (6.436 million viewers, #4; adults 18-49: 1.8, #1) and "20/20" (5.792 million viewers, #7; adults 18-49: 1.4, #T3).

A close second place then went to CBS (9.258 million viewers, #1; adults 18-49: 1.4, #2) with the return of "Undercover Boss" (7.326 million viewers, #3; adults 18-49: 1.5, #2) followed by the season finale of "CSI: NY" (9.393 million viewers, #2; adults 18-49: 1.2, #7) and a new "Blue Bloods" (11.056 million viewers, #1; adults 18-49: 1.4, #T3).

Next up was NBC (5.647 million viewers, #3; adults 18-49: 1.3, #3) with its duo of "Dateline NBC" (6.222 million viewers, #5; adults 18-49: 1.4, #T3) and "Rock Center With Brian Williams" (4.497 million viewers, #9; adults 18-49: 1.0, #10).

Meanwhile, FOX (2.805 million viewers, #4; adults 18-49: 0.9, #4) offered up originals from "Kitchen Nightmares" (3.097 million viewers, #10; adults 18-49: 1.1, #T8) and "Touch" (2.515 million viewers, #11; adults 18-49: 0.7, #11).

And finally, a new "Nikita" (1.256 million viewers, #12; adults 18-49: 0.3, #12) and a repeat of "Cult" (0.643 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.949 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening. In the netlet's target demo (women 18-34), "Nikita" delivered a 0.3 rating at 8:00/7:00c and "Cult" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+7.69% - Dateline NBC
0.00% - Shark Tank
0.00% - Blue Bloods
0.00% - CSI: NY
0.00% - Malibu Country
0.00% - Kitchen Nightmares
0.00% - Touch
-6.67% - 20/20
-7.14% - Last Man Standing
-9.09% - Rock Center With Brian Williams
-21.05% - Undercover Boss
-40.00% - Nikita

Year-to-year changes (adults 18-49):
+28.57% - Shark Tank (vs. Primetime: What Would You Do?)
+16.67% - 20/20
+12.00% - Dateline NBC (vs. Who Do You Think You Are?/Grimm)
-7.69% - CSI: NY (vs. A Gifted Man)
-17.65% - Blue Bloods
-21.05% - Undercover Boss
-23.08% - Rock Center With Brian Williams (vs. Dateline NBC)
-25.00% - Nikita (vs. Nikita (Repeat))
-26.67% - Kitchen Nightmares
-27.78% - Last Man Standing (vs. Shark Tank)
-38.89% - Malibu Country (vs. Shark Tank)
-41.67% - Touch (vs. Fringe)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 2.2/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.8/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/24/12):

CBS (9.62 million viewers, #1; adults 18-49: 1.6, #1) pulled back in front on Friday with new episodes of "Undercover Boss" (8.63 million viewers, #3; adults 18-49: 1.9, #1), "A Gifted Man" (9.07 million viewers, #2; adults 18-49: 1.3, #T7) and "Blue Bloods" (11.17 million viewers, #1; adults 18-49: 1.7, #3).

ABC (5.08 million viewers, #2; adults 18-49: 1.5, #2) however remained a competitive second place with fresh installments of "Shark Tank" (5.89 million viewers, #4; adults 18-49: 1.8, #2), "Primetime: What Would You Do?" (4.63 million viewers, #9; adults 18-49: 1.4, #6) and "20/20" (4.73 million viewers, #8; adults 18-49: 1.2, #9).

Next up was NBC (4.91 million viewers, #3; adults 18-49: 1.3, #T3) with originals from "Who Do You Think You Are?" (4.98 million viewers, #6; adults 18-49: 1.0, #11), "Grimm" (4.75 million viewers, #7; adults 18-49: 1.5, #T4) and "Dateline NBC" (5.00 million viewers, #5; adults 18-49: 1.3, #T7).

Meanwhile, FOX (3.29 million viewers, #4; adults 18-49: 1.3, #T3) served up new episodes of "Kitchen Nightmares" (3.48 million viewers, #10; adults 18-49: 1.5, #T4) and "Fringe" (3.09 million viewers, #11; adults 18-49: 1.2, #10), both of which will resume their original runs on March 23.

And finally, repeats of "Nikita" (1.22 million viewers, #12; adults 18-49: 0.4, #T12) and "Supernatural" (1.05 million viewers, #13; adults 18-49: 0.4, #T12) on The CW (1.13 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.

Week-to-week changes (adults 18-49):
+20.00% - Shark Tank
+18.18% - Dateline NBC
+15.38% - Kitchen Nightmares
+9.09% - Fringe
+6.25% - Blue Bloods
-6.25% - Grimm (vs. 2/10/12)
-6.67% - Primetime: What Would You Do? (vs. 2/10/12)
-13.33% - A Gifted Man
-16.67% - Who Do You Think You Are? (vs. 2/10/12)
-20.83% - Undercover Boss
-40.00% - 20/20

Year-to-year changes (adults 18-49):
+80.00% - Shark Tank (vs. Supernanny)
+58.33% - Undercover Boss (vs. The Defenders)
+7.69% - Primetime: What Would You Do?
+7.14% - Grimm (vs. Dateline NBC)
+0.00% - Blue Bloods
-6.25% - Kitchen Nightmares
-7.14% - Dateline NBC
-16.67% - Who Do You Think You Are?
-20.00% - Fringe
-20.00% - 20/20
-23.53% - A Gifted Man (vs. CSI: NY)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.3/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.8/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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