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[03/05/13 - 08:39 AM]
Monday's Broadcast Ratings: FOX Pulls in Front with Viewers, Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, march 4, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (8.445 million viewers, #1; adults 18-49: 2.5, #1) pulled in front on Monday thanks to new episodes of "Bones" (8.205 million viewers, #3; adults 18-49: 2.2, #T3) and "The Following" (8.685 million viewers, #1; adults 18-49: 2.8, #1).

ABC (7.871 million viewers, #2; adults 18-49: 2.3, #2) then had to settle for second place with a new "The Bachelor" (8.427 million viewers, #2; adults 18-49: 2.7, #2) and a repeat of "Castle" (6.761 million viewers, #5; adults 18-49: 2.1, #T5).

Next up was NBC (5.044 million viewers, #4; adults 18-49: 1.8, #3) with originals from "The Biggest Loser" (5.934 million viewers, #8; adults 18-49: 2.1, #T5) and "Deception" (3.266 million viewers, #11; adults 18-49: 1.1, #11).

Meanwhile, CBS (6.088 million viewers, #3; adults 18-49: 1.6, #4) offered up its lineup of a "How I Met Your Mother" (5.438 million viewers, #10; adults 18-49: 1.6, #9) repeat, a new "Rules of Engagement" (6.860 million viewers, #4; adults 18-49: 2.2, #T3) and repeats of "2 Broke Girls" (6.355 million viewers, #7; adults 18-49: 1.7, #T7), "Mike & Molly" (6.662 million viewers, #6; adults 18-49: 1.7, #T7) and "Hawaii Five-0" (5.606 million viewers, #9; adults 18-49: 1.3, #10).

And finally, new episodes of "The Carrie Diaries" (1.245 million viewers, #12; adults 18-49: 0.5, #12) and "90210" (0.653 million viewers, #13; adults 18-49: 0.3, #13) rounded out the night on The CW (0.949 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), "Carrie" delivered a 0.7 rating while "90210" posted a 0.4 rating.

Week-to-week changes (adults 18-49):
+3.70% - The Following
0.00% - The Biggest Loser
0.00% - The Carrie Diaries
0.00% - 90210
-4.35% - Bones
-6.90% - The Bachelor
-8.33% - Deception
-15.38% - Rules of Engagement

Year-to-year changes (adults 18-49):
+55.56% - The Following (vs. Alcatraz)
+15.79% - Bones (vs. Alcatraz)
+8.00% - The Bachelor
+4.76% - Rules of Engagement (vs. 2 Broke Girls (Repeat))
0.00% - The Carrie Diaries (vs. America's Next Top Model (Repeat))
-25.00% - 90210 (vs. Hart of Dixie (Repeat))
-59.26% - Deception (vs. Smash)
-65.57% - The Biggest Loser (vs. The Voice)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.2/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/4 with an encore; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/5/12):

NBC (13.73 million viewers, #1; adults 18-49: 4.9, #1) was the network to beat on Monday with new episodes of "The Voice" (16.66 million viewers, #1; adults 18-49: 6.1, #1) and "Smash" (7.87 million viewers, #4; adults 18-49: 2.7, #2).

ABC (7.64 million viewers, #2; adults 18-49: 2.1, #2) then took home a distant silver with a new "The Bachelor" (8.13 million viewers, #2; adults 18-49: 2.5, #3) and a repeat of "Castle" (6.66 million viewers, #7; adults 18-49: 1.4, #11).

Next up was CBS (6.87 million viewers, #3; adults 18-49: 1.8, #T3) and its all-repeat lineup of "How I Met Your Mother" (6.17 million viewers, #9; adults 18-49: 2.0, #6), "2 Broke Girls" (7.01 million viewers, #5; adults 18-49: 2.1, #T4), "Two and a Half Men" (7.96 million viewers, #3; adults 18-49: 2.1, #T4), "Mike & Molly" (6.98 million viewers, #6; adults 18-49: 1.8, #T8) and "Hawaii Five-0" (6.55 million viewers, #8; adults 18-49: 1.5, #10).

Meanwhile, FOX (5.66 million viewers, #4; adults 18-49: 1.8, #T3) served up a special 8:00/7:00c episode of "Alcatraz" (5.86 million viewers, #10; adults 18-49: 1.9, #7) followed by a new "Alcatraz" (5.46 million viewers, #11; adults 18-49: 1.8, #T8) in its regular time period.

And finally, repeats of "America's Next Top Model" (1.35 million viewers, #12; adults 18-49: 0.5, #12) and "Hart of Dixie" (1.07 million viewers, #13; adults 18-49: 0.4, #13) on The CW (1.21 million viewers, #5; adults 18-49: 0.4, #5) closed out the night. In the netlet's target demo (women 18-34), "Top Model" delivered a 0.6 rating while "Dixie" posted a 0.5 rating.

Week-to-week changes (adults 18-49):
+12.96% - The Voice
+12.50% - Smash
0.00% - Alcatraz - 9:00
-2.91% - The Bachelor

Year-to-year changes (adults 18-49):
+335.71% - The Voice (vs. The Event)
+50.00% - Smash (vs. Harry's Law)
-14.29% - Alcatraz - 9:00 (vs. The Chicago Code)
-19.35% - The Bachelor (vs. The Bachelor)
-50.00% - Alcatraz - 8:00 (vs. House)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/6 with an encore; and ABC's combo of "Nightline," 3.2/8; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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