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[03/20/13 - 08:23 AM]
Tuesday's Broadcast Ratings: "NCIS" Powers CBS to Victory in Viewers, Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for tuesday, march 19, 2013)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (14.980 million viewers, #1; adults 18-49: 2.6, #1) was the top draw on Tuesday thanks to new episodes of "NCIS" (19.094 million viewers, #1; adults 18-49: 3.1, #1), "NCIS: Los Angeles" (16.587 million viewers, #2; adults 18-49: 2.8, #2) and "Golden Boy" (9.260 million viewers, #4; adults 18-49: 1.7, #T7).

Second place then went to ABC (8.878 million viewers, #2; adults 18-49: 2.0, #T2) with the premiere of "Splash" (8.805 million viewers, #5; adults 18-49: 2.6, #3) followed by its special "Dancing with the Stars: Exclusive First Look" (9.577 million viewers, #3; adults 18-49: 2.1, #5) and a new "Body of Proof" (8.252 million viewers, #6; adults 18-49: 1.5, #9).

Sharing the silver was FOX (4.267 million viewers, #3; adults 18-49: 2.0, #T2) with week two of "Hell's Kitchen" (4.854 million viewers, #7; adults 18-49: 2.0, #6) plus new episodes of "New Girl" (4.202 million viewers, #8; adults 18-49: 2.2, #4) and "The Mindy Project" (3.158 million viewers, #11; adults 18-49: 1.7, #T7).

Meanwhile, NBC (2.942 million viewers, #4; adults 18-49: 0.9, #4) offered up its mix of "Betty White's Off Their Rockers" (3.711 million viewers, #9; adults 18-49: 1.0, #T11), another "Betty White's Off Their Rockers" (3.701 million viewers, #10; adults 18-49: 1.1, #10), "Go On" (2.856 million viewers, #12; adults 18-49: 1.0, #T11), "The New Normal" (2.098 million viewers, #14; adults 18-49: 0.7, #14) and "Smash" (2.645 million viewers, #13; adults 18-49: 0.8, #13).

And finally, The CW (0.802 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening with its special "Target Presents the IHeartRadio Album Release Party With Justin Timberlake" (1.075 million viewers, #15; adults 18-49: 0.4, #15) and a repeat of "Beauty and the Beast" (0.529 million viewers, #16; adults 18-49: 0.2, #16).

In the netlet's target demo (women 18-34), "Timberlake" delivered a 0.4 rating while "Beast" posted a 0.2 rating.

Week-to-week changes (adults 18-49):
+25.00% - Body of Proof
+6.25% - Golden Boy
+6.25% - The Mindy Project (vs. 2/26/13)
0.00% - NCIS: Los Angeles (vs. 3/5/13)
0.00% - Hell's Kitchen
-4.35% - New Girl (vs. 2/26/13)
-6.06% - NCIS (vs. 3/5/13)
-9.09% - Go On (vs. 3/5/13)
-11.11% - Smash
-22.22% - The New Normal (vs. 3/5/13)
-23.08% - Betty White's Off Their Rockers - 8:00 (vs. 2/26/13)
-26.67% - Betty White's Off Their Rockers - 8:30 (vs. 1/29/13)

Year-to-year changes (adults 18-49):
+66.67% - Body of Proof (vs. Body of Proof (Repeat))
+50.00% - Dancing with the Stars: Exclusive First Look (vs. The River)
+48.57% - Splash (vs. Last Man Standing/Cougar Town)
+42.86% - Hell's Kitchen (vs. Raising Hope/I Hate My Teenage Daughter)
+30.77% - The Mindy Project (vs. Breaking In)
0.00% - NCIS: Los Angeles
-6.06% - NCIS
-15.38% - New Girl
-19.05% - Golden Boy (vs. Unforgettable)
-42.86% - Target Presents the IHeartRadio Album Release Party With Justin Timberlake (vs. 90210)
-50.00% - Betty White's Off Their Rockers (vs. The Biggest Loser 13)
-54.55% - Go On (vs. The Biggest Loser 13)
-54.55% - Betty White's Off Their Rockers (vs. The Biggest Loser 13)
-55.56% - Smash (vs. Fashion Star)
-68.18% - The New Normal (vs. The Biggest Loser 13)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: �The Tonight Show with Jay Leno,� 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/20/12):

CBS (15.33 million viewers, #1; adults 18-49: 2.7, #1) was the network to beat on Tuesday with the return of new episodes of "NCIS" (18.61 million viewers, #1; adults 18-49: 3.3, #1) - its season low, "NCIS: Los Angeles" (16.06 million viewers, #2; adults 18-49: 2.8, #2) - also its season low - and "Unforgettable" (11.32 million viewers, #3; adults 18-49: 2.1, #5).

NBC (5.99 million viewers, #2; adults 18-49: 2.1, #2) then claimed the silver with a new "The Biggest Loser 13" (6.55 million viewers, #5; adults 18-49: 2.2, #4) and week two of "Fashion Star" (4.86 million viewers, #7; adults 18-49: 1.8, #7).

Next up was FOX (3.71 million viewers, #4; adults 18-49: 1.7, #3) with its original mix of "Raising Hope" (3.76 million viewers, #11; adults 18-49: 1.6, #T8) - a season low, "I Hate My Teenage Daughter" (2.98 million viewers, #12; adults 18-49: 1.2, #12) - a series low, "New Girl" (5.12 million viewers, #6; adults 18-49: 2.6, #3) - also a series low - and "Breaking In" (2.96 million viewers, #13; adults 18-49: 1.3, #11) - also a season low.

Meanwhile, ABC (4.82 million viewers, #3; adults 18-49: 1.3, #4) offered up new episodes of "Last Man Standing" (7.04 million viewers, #4; adults 18-49: 1.9, #6) - a series low - and "Cougar Town" (4.61 million viewers, #9; adults 18-49: 1.6, #T8) followed by the season finale of "The River" (3.98 million viewers, #10; adults 18-49: 1.4, #10) and a repeat of "Body of Proof" (4.65 million viewers, #8; adults 18-49: 0.9, #13).

And finally, new episodes of "90210" (1.27 million viewers, #14; adults 18-49: 0.7, #14) and "Ringer" (1.16 million viewers, #15; adults 18-49: 0.5, #15) rounded out the night for The CW (1.21 million viewers, #5; adults 18-49: 0.6, #5). In the netlet's target demo (women 18-34), "90210" delivered a 0.9 rating while "Ringer" posted a 0.7 rating.

Week-to-week changes (adults 18-49):
+25.00% - Ringer
+16.67% - 90210
+14.29% - Cougar Town
+12.50% - Fashion Star
+10.53% - Unforgettable (vs. 2/28/12)
+10.00% - The Biggest Loser 13
+7.69% - The River
-2.94% - NCIS (vs. 2/28/12)
-3.70% - New Girl
-7.69% - I Hate My Teenage Daughter
-9.52% - Last Man Standing (vs. 2/28/12)
-9.68% - NCIS: Los Angeles (vs. 2/28/12)
-11.11% - Raising Hope
-13.33% - Breaking In

Year-to-year changes (adults 18-49):
+133.33% - 90210 (vs. One Tree Hill (Repeat))
+73.33% - New Girl (vs. Raising Hope (Repeat))
+66.67% - Ringer (vs. Hellcats (Repeat))
+63.64% - Fashion Star (vs. Parenthood (Repeat))
+26.67% - Last Man Standing (vs. No Ordinary Family)
+18.18% - Breaking In (vs. Traffic Light)
+6.67% - Cougar Town (vs. No Ordinary Family)
0.00% - Unforgettable (vs. The Good Wife)
-12.50% - NCIS: Los Angeles
-13.16% - NCIS
-15.79% - Raising Hope (vs. Glee (Repeat))
-22.22% - The River (vs. Best in Film: The Greatest Movies of Our Times)
-26.67% - The Biggest Loser 13
-36.84% - I Hate My Teenage Daughter (vs. Glee (Repeat))

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-4) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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