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[04/14/13 - 09:25 AM]
Saturday's Broadcast Ratings: FOX Pulls in Front with NASCAR Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, april 13, 2013)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (5.908 million viewers, #1; adults 18-49: 1.5, #1) was the top draw on Saturday with its coverage of "NASCAR: Sprint Cup Racing from Texas" (5.908 million viewers, #2; adults 18-49: 1.5, #1).

A silver medal went to CBS (5.389 million viewers, #2; adults 18-49: 0.9, #2) with repeats of "NCIS" (4.858 million viewers, #4; adults 18-49: 0.7, #5), "48 Hours" (4.983 million viewers, #3; adults 18-49: 0.8, #4) and a new "48 Hours" (6.327 million viewers, #1; adults 18-49: 1.2, #2).

Next up was NBC (2.329 million viewers, #4; adults 18-49: 0.6, #3) with a new "Smash" (1.797 million viewers, #10; adults 18-49: 0.4, #T9) followed by encores of "The Voice" (2.255 million viewers, #9; adults 18-49: 0.6, #T6) and "Saturday Night Live" (2.934 million viewers, #5; adults 18-49: 1.0, #3).

And finally on ABC (2.387 million viewers, #3; adults 18-49: 0.5, #4), the premiere of "Bet on Your Baby" (2.362 million viewers, #7; adults 18-49: 0.6, #T6), a second "Bet on Your Baby" (2.269 million viewers, #8; adults 18-49: 0.6, #T6) and a repeat of "Body of Proof" (2.531 million viewers, #6; adults 18-49: 0.4, #T9) closed out the night.

In late-night metered market ratings (via NBC's press release):

* "Saturday Night Live," with host Vince Vaughn and musical guest Miguel, averaged a 4.6/12 in metered-market households, equaling its overnight rating for the same night last year.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 2.8 rating, 13 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, out-rating all primetime programming on those networks. The 2.8 matches "SNL's" second-highest rating in five months (since November 3), trailing over that span only the March 9 telecast, hosted by Justin Timberlake (3.7/18). Versus the same night last year, "SNL" is up 4 percent in the Local People Meters (2.8 vs. 2.7).


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/14/12):

FOX (6.39 million viewers, #1; adults 18-49: 1.9, #1) was the network to beat on Saturday with its primetime coverage of "NASCAR: Sprint Cup Racing from Texas" (6.39 million viewers, #1; adults 18-49: 1.9, #1).

Second place then went to CBS (4.43 million viewers, #2; adults 18-49: 0.8, #T2) with repeats of "CSI: NY" (3.64 million viewers, #7; adults 18-49: 0.6, #8), "CSI: Miami" (4.13 million viewers, #5; adults 18-49: 0.7, #7) and a new "48 Hours Mystery" (5.51 million viewers, #2; adults 18-49: 1.2, #2).

Next up was ABC (4.11 million viewers, #3; adults 18-49: 0.8, #T2) and its three-hour presentation of "Titanic, Part 1" (4.29 million viewers, #4; adults 18-49: 0.8, #T3), "Titanic, Part 2" (4.32 million viewers, #3; adults 18-49: 0.8, #T3) and "Titanic, Part 3" (3.72 million viewers, #6; adults 18-49: 0.8, #T3).

And finally, new episodes of "Escape Routes" (1.20 million viewers, #10; adults 18-49: 0.3, #10) and "The Firm" (1.99 million viewers, #9; adults 18-49: 0.4, #9) plus a repeat of "Law & Order: Special Victims Unit" (3.59 million viewers, #8; adults 18-49: 0.8, #T3) on NBC (2.26 million viewers, #4; adults 18-49: 0.5, #4) closed out the evening.

In late-night metered market ratings (via NBC's press release):

"Saturday Night Live" with host Josh Brolin and musical guest Gotye, averaged a 4.6/11 in metered-market households. "SNL" was the night's #1 telecast in metered-market households, ahead of all primetime programs on ABC, CBS, NBC and Fox.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.7 rating, 12 share in adults 18-49. "SNL" was the night's #1 program in the Local People Meters, ahead of all primetime telecasts on ABC, CBS, NBC and Fox.

Source: Nielsen Media Research





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