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[08/26/13 - 08:46 AM]
Sunday's Broadcast Ratings: NFL Preseason Powers Another Win, This Time for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, august 25, 2013)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (5.996 million viewers, #2; adults 18-49: 1.9, #1) was the demo champ on Sunday with its coverage of the "Madden NFL 14 Pigskin Pro-Am" (4.245 million viewers, #7; adults 18-49: 1.3, #T4) and "NFL Preseason: Vikings at 49ers" (6.580 million viewers, #4; adults 18-49: 2.1, #2).

CBS (6.721 million viewers, #1; adults 18-49: 1.4, #2) then took home the number two spot with its mix of "60 Minutes" (8.586 million viewers, #1; adults 18-49: 1.1, #9), "Big Brother 15" (7.095 million viewers, #2; adults 18-49: 2.3, #1), "Unforgettable" (6.747 million viewers, #3; adults 18-49: 1.2, #T7) and "The Mentalist" (4.459 million viewers, #6; adults 18-49: 0.8, #T13).

Next up was FOX (2.975 million viewers, #4; adults 18-49: 1.2, #3) and its lineup of "NFL Overrun/American Dad" (4.109 million viewers, #8; adults 18-49: 1.6, #3), "The Simpsons" (2.490 million viewers, #15; adults 18-49: 1.0, #T10), another "The Simpsons" (3.147 million viewers, #12; adults 18-49: 1.3, #T4), "Bob's Burgers" (2.371 million viewers, #16; adults 18-49: 1.0, #T10), "Family Guy" (2.809 million viewers, #14; adults 18-49: 1.2, #T7) and another "Family Guy" (2.927 million viewers, #13; adults 18-49: 1.3, #T4).

And finally, ABC (3.917 million viewers, #3; adults 18-49: 0.8, #4) was out of the hunt with its combination of "America's Funniest Home Videos" (4.995 million viewers, #5; adults 18-49: 1.0, #T10), "Family Dance Off" (3.488 million viewers, #10; adults 18-49: 0.7, #15), "Secret Millionaire" (4.004 million viewers, #9; adults 18-49: 0.9, #T13) and "Castle" (3.184 million viewers, #11; adults 18-49: 0.6, #16).

Week-to-week changes (adults 18-49):
+15.00% - Big Brother 15
+9.09% - Unforgettable
-25.00% - Secret Millionaire

Year-to-year changes (adults 18-49):
+50.00% - Unforgettable (vs. The Good Wife (Repeat))
+12.50% - Secret Millionaire (vs. Extreme Makeover: Weight Loss Edition (Repeat))
-7.14% - Madden NFL 14 Pigskin Pro-Am
-8.00% - Big Brother 15
-12.50% - Family Dance Off (vs. Once Upon a Time (Repeat))
-27.59% - NFL Preseason: Vikings at 49ers


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/26/12):

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for FOX (from 7-7:30p) and NBC (for the night) are approximate.]

NBC (7.70 million viewers, #1; adults 18-49: 2.5, #1) took home top honors on Sunday with its coverage of the "Madden NFL 13 Pigskin Pro-Am" (4.33 million viewers, #8; adults 18-49: 1.4, #8) and "NFL Preseason: Carolina at N.Y. Jets" (8.82 million viewers, #1; adults 18-49: 2.9, #1).

The silver then went to FOX (4.04 million viewers, #3; adults 18-49: 1.8, #2) with its mix of "NFL Overrun" (5.35 million viewers, #5; adults 18-49: 2.0, #T3) "The Cleveland Show" (2.87 million viewers, #14; adults 18-49: 1.2, #T9), "The Simpsons" (3.80 million viewers, #12; adults 18-49: 1.7, #7), another "The Simpsons" (3.94 million viewers, #11; adults 18-49: 1.8, #6), "Family Guy" (4.17 million viewers, #9; adults 18-49: 2.0, #T3) and another "Family Guy" (4.10 million viewers, #10; adults 18-49: 1.9, #5).

Next up was CBS (6.40 million viewers, #2; adults 18-49: 1.4, #3) and its combination of "60 Minutes" (8.43 million viewers, #2; adults 18-49: 1.2, #T9), "Big Brother 14" (7.32 million viewers, #3; adults 18-49: 2.5, #2), "The Good Wife" (4.34 million viewers, #7; adults 18-49: 0.8, #T13) and "The Mentalist" (5.51 million viewers, #4; adults 18-49: 1.0, #12).

And finally, repeats of "America's Funniest Home Videos" (5.34 million viewers, #6; adults 18-49: 1.2, #T9), "Once Upon a Time" (3.23 million viewers, #13; adults 18-49: 0.8, #T13) and "Extreme Makeover: Weight Loss Edition" (2.48 million viewers, #15; adults 18-49: 0.8, #T13) on ABC (3.38 million viewers, #4; adults 18-49: 0.9, #4) rounded out the night.

Week-to-week changes (adults 18-49):
+9.09% - 60 Minutes
+8.70% - Big Brother 14

Year-to-year changes (adults 18-49):
+20.00% - 60 Minutes (vs. 60 Minutes (Repeat))
-13.79% - Big Brother 14

Source: Nielsen Media Research





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