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[09/06/13 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Smashes the Competition with NFL Season Opener
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, september 5, 2013)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (23.190 million viewers, #1; adults 18-49: 9.2, #1) devoured the competition on Thursday with its coverage of "NFL Kickoff 2013" (15.049 million viewers, #4; adults 18-49: 5.6, #4), "Sunday Night Football Pre-Kick" (20.712 million viewers, #3; adults 18-49: 8.1, #3), "Sunday Night Football Pre-Kick/Sunday Night Football" (26.173 million viewers, #1; adults 18-49: 10.2, #2) and "Sunday Night Football" (25.736 million viewers, #2; adults 18-49: 10.5, #1).

Said prime average - despite a half-hour plus rain delay - was actually up from last year's Wednesday opener (20.57 million viewers; adults 18-49: 8.2 on 9/5/12).

CBS (5.891 million viewers, #2; adults 18-49: 1.5, #2) then claimed a distant second place with its mix of "The Big Bang Theory" (7.263 million viewers, #5; adults 18-49: 1.5, #6), "Two and a Half Men" (6.258 million viewers, #7; adults 18-49: 1.3, #7), "Big Brother 15" (7.066 million viewers, #6; adults 18-49: 2.4, #5) and "Elementary" (3.847 million viewers, #9; adults 18-49: 0.8, #10).

Next up was ABC (3.759 million viewers, #3; adults 18-49: 1.1, #3) with a special two-hour "Wipeout" (3.532 million viewers, #10; adults 18-49: 1.1, #8) followed by a new "Rookie Blue" (4.214 million viewers, #8; adults 18-49: 1.0, #9).

Meanwhile, FOX (1.606 million viewers, #4; adults 18-49: 0.5, #4) offered up its departing Thursday lineup of "Glee" (1.787 million viewers, #11; adults 18-49: 0.6, #11), "New Girl" (1.411 million viewers, #13; adults 18-49: 0.5, #T12) and "The Mindy Project" (1.438 million viewers, #12; adults 18-49: 0.5, #T12).

And finally, encores of "The Vampire Diaries" (0.772 million viewers, #14; adults 18-49: 0.3, #14) and "America's Next Top Model" (0.583 million viewers, #15; adults 18-49: 0.2, #15) on The CW (0.677 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 0.3 rating at 8:00/7:00c and "Top Model" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
-7.69% - Big Brother 15
-15.38% - Wipeout
-33.33% - Rookie Blue

Year-to-year changes (adults 18-49):
+400.00% - Sunday Night Football (vs. NBC News Special)
+385.71% - Sunday Night Football Pre-Kick/Sunday Night Football (vs. NBC News Special)
+350.00% - Sunday Night Football Pre-Kick (vs. America's Got Talent)
+211.11% - NFL Kickoff 2013 (vs. America's Got Talent)
+9.09% - Big Brother 15 (vs. Big Brother 14)
0.00% - Rookie Blue (vs. ABC News Special)
-12.00% - Wipeout (vs. Wipeout/Rookie Blue)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/11 (delayed by NFL overrun); CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.2/10 (delayed by NFL overrun); "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/1 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" results are unavailable due to a delay for an NFL overrun. CBS's "Late Late Show with Craig Ferguson" averaged a 0.9/3 in metered-market households and a 0.2/2 in the 25 markets with Local People Meters.

· At 1:35 a.m., "Last Call with Carson Daly" results are unavailable due to a delay for an NFL overrun.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/6/12):

NBC (7.22 million viewers, #1; adults 18-49: 2.0, #1) took home top honors with a special Thursday edition of "America's Got Talent" (7.60 million viewers, #1; adults 18-49: 1.8, #4) followed by its two-hour "NBC News Special" (7.03 million viewers, #3; adults 18-49: 2.1, #2).

Second place then went to CBS (5.30 million viewers, #2; adults 18-49: 1.6, #2) with its mix of "The Big Bang Theory" (7.28 million viewers, #2; adults 18-49: 2.0, #3), "Two and a Half Men" (6.28 million viewers, #4; adults 18-49: 1.7, #5), "Big Brother 14" (6.09 million viewers, #5; adults 18-49: 2.2, #1) and "CBS News Special" (3.03 million viewers, #9; adults 18-49: 0.9, #9).

Next up was ABC (4.33 million viewers, #3; adults 18-49: 1.1, #3) with a new "Wipeout" (4.48 million viewers, #7; adults 18-49: 1.3, #6), the season finale of "Rookie Blue" (4.83 million viewers, #6; adults 18-49: 1.2, #7) and an "ABC News Special" (3.67 million viewers, #8; adults 18-49: 1.0, #8).

Meanwhile, FOX (1.82 million viewers, #4; adults 18-49: 0.7, #4) was out of the hunt with repeats of "Raising Hope" (2.00 million viewers, #10; adults 18-49: 0.7, #T10), "New Girl" (1.73 million viewers, #12; adults 18-49: 0.7, #T10) and "Glee" (1.78 million viewers, #11; adults 18-49: 0.6, #12).

And finally, a repeat of "The Vampire Diaries" (0.79 million viewers, #13; adults 18-49: 0.3, #T13) alongside a new "The Next" (0.63 million viewers, #14; adults 18-49: 0.3, #T13) closed out the evening on The CW (0.71 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), "The Vampire Diaries" delivered a 0.4 rating while "The Next" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
-4.35% - Big Brother 14 -18.75% - Wipeout -20.00% - Rookie Blue -28.00% - America's Got Talent -40.00% - The Next

Year-to-year changes (adults 18-49):
+50.00% - The Next (vs. Plain Jane (Repeat)) +20.00% - Rookie Blue (vs. Rookie Blue) 0.00% - Wipeout (vs. Wipeout (Repeat)) -8.33% - Big Brother 14 -78.31% - America's Got Talent (vs. NFL Kickoff Party '11/Sunday Night Football)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7; CBS's "Late Show with David Letterman," 1.5/4; and ABC's combo of "Nightline," 2.4/6; and "Jimmy Kimmel Live," 1.2/4.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.4/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

·At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.8/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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