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[10/26/13 - 08:22 AM]
Friday's Broadcast Ratings: NBC Tops Demos with "Grimm," "Dracula" Premieres
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (10/25/13):

NBC (5.827 million viewers, #3; adults 18-49: 1.6, #1) was the top demo draw on Friday with a new "Dateline NBC" (6.070 million viewers, #7; adults 18-49: 1.3, #T8) followed by the premieres of "Grimm" (6.133 million viewers, #6; adults 18-49: 1.8, #T2) and "Dracula" (5.277 million viewers, #8; adults 18-49: 1.8, #T2).

ABC (6.090 million viewers, #2; adults 18-49: 1.4, #T2) then had to settle for second place with repeats of "Last Man Standing" (5.016 million viewers, #9; adults 18-49: 1.0, #10) and "The Neighbors" (3.521 million viewers, #11; adults 18-49: 0.7, #T12) alongside originals of "Shark Tank" (7.318 million viewers, #4; adults 18-49: 2.0, #1) and "20/20" (6.682 million viewers, #5; adults 18-49: 1.5, #5).

Sharing the silver was CBS (9.638 million viewers, #1; adults 18-49: 1.4, #T2) and its lineup of "Undercover Boss" (8.578 million viewers, #3; adults 18-49: 1.6, #4), "Hawaii Five-0" (9.323 million viewers, #2; adults 18-49: 1.4, #T6) and "Blue Bloods" (11.015 million viewers, #1; adults 18-49: 1.3, #T8).

Next up was FOX (2.852 million viewers, #4; adults 18-49: 1.1, #4) with a new "MasterChef Junior" (3.848 million viewers, #10; adults 18-49: 1.4, #T6) plus repeats of "The Simpsons" (1.935 million viewers, #12; adults 18-49: 0.8, #11) and a second "The Simpsons" (1.776 million viewers, #13; adults 18-49: 0.7, #T12).

And finally, the return of "The Carrie Diaries" (0.837 million viewers, #14; adults 18-49: 0.3, #14) and the special "The IHeartRadio Album Release Party with Katy Perry" (0.711 million viewers, #15; adults 18-49: 0.2, #15) on The CW (0.773 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Carrie" delivered a 0.3 rating at 8:00/7:00c and "IHeartRadio" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+25.00% - 20/20
+16.67% - MasterChef Junior
+5.26% - Shark Tank
0.00% - Hawaii Five-0
0.00% - Blue Bloods
0.00% - Dateline NBC
-11.11% - Undercover Boss

Year-to-year changes (adults 18-49):
+60.00% - Undercover Boss (vs. NCIS (Repeat))
+55.56% - MasterChef Junior (vs. Kitchen Nightmares)
+42.86% - Shark Tank (vs. 20/20: All Access Nashville with Katie Couric)
+20.00% - Dracula (vs. Dateline NBC)
+7.14% - 20/20
0.00% - Hawaii Five-0 (vs. CSI: NY)
0.00% - The IHeartRadio Album Release Party with Katy Perry (vs. Nikita)
-5.26% - Grimm
-7.14% - Blue Bloods
-13.33% - Dateline NBC (vs. Mockingbird Lane)
-25.00% - The Carrie Diaries (vs. America's Next Top Model)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.5/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/4; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.7/4 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/26/12):

NBC (5.33 million viewers, #3; adults 18-49: 1.6, #1) was the top demo draw in a tight race on Friday thanks to its mix of "Mockingbird Lane" (5.44 million viewers, #8; adults 18-49: 1.5, #T3), "Grimm" (6.01 million viewers, #5; adults 18-49: 1.9, #1) and "Dateline NBC" (4.55 million viewers, #9; adults 18-49: 1.5, #T3).

ABC (6.03 million viewers, #2; adults 18-49: 1.5, #2) then was a competitive second place with its lineup of "Shark Tank" (6.75 million viewers, #4; adults 18-49: 1.8, #2), "20/20: All Access Nashville with Katie Couric" (5.55 million viewers, #7; adults 18-49: 1.4, #T5) and "20/20" (5.79 million viewers, #6; adults 18-49: 1.4, #T5).

Next up was CBS (9.38 million viewers, #1; adults 18-49: 1.3, #3) with a repeat of "NCIS" (7.35 million viewers, #3; adults 18-49: 1.0, #9) followed by originals from "CSI: NY" (9.97 million viewers, #2; adults 18-49: 1.4, #T5) and "Blue Bloods" (10.81 million viewers, #1; adults 18-49: 1.4, #T5).

Meanwhile, FOX (2.66 million viewers, #4; adults 18-49: 0.9, #4) offered up the return of "Kitchen Nightmares" (2.67 million viewers, #10; adults 18-49: 0.9, #T10) followed by a new "Fringe" (2.64 million viewers, #11; adults 18-49: 0.9, #T10).

And finally, new episodes of "America's Next Top Model" (1.14 million viewers, #12; adults 18-49: 0.4, #12) and "Nikita" (0.79 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.97 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Top Model" delivered a 0.6 rating at 8:00/7:00c and "Nikita" a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+35.71% - Grimm
+16.67% - CSI: NY
+15.38% - Dateline NBC
+7.69% - Blue Bloods
0.00% - 20/20
-10.00% - Shark Tank
-10.00% - Fringe (vs. 10/12/12)
-33.33% - America's Next Top Model
-33.33% - Nikita

Year-to-year changes (adults 18-49):
+80.00% - Shark Tank (vs. Extreme Makeover: Home Edition)
+50.00% - Mockingbird Lane (vs. Chuck)
+27.27% - CSI: NY (vs. CSI: Miami (Repeat))
+27.27% - 20/20: All Access Nashville with Katie Couric (vs. Extreme Makeover: Home Edition)
+16.67% - 20/20
+15.38% - Dateline NBC
0.00% - Blue Bloods (vs. CSI: NY (Repeat))
-9.52% - Grimm
-33.33% - America's Next Top Model (vs. Nikita)
-71.43% - Nikita (vs. Supernatural)
-86.76% - Fringe (vs. World Series, Game 7)
-86.76% - Kitchen Nightmares (vs. World Series, Game 7)

In late-night metered market ratings (via NBC's press release):

* An encore telecast of "Saturday Night Live," with host Seth MacFarlane and musical guest Frank Ocean (4.1/10 in metered-market households), hit a two-year high for an "SNL" rebroadcast in metered-market households, delivering the show's highest rating for an encore edition since November 6, 2010 (with a telecast hosted by Jane Lynch and featuring musical guest Bruno Mars).

* In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.0 rating, 9 share in adults 18-49, "SNL's" top rating in the Local People Meters with a rebroadcast in eight months (since February 25, with an episode hosted by Charlie Day and featuring musical guest Maroon 5).

* Versus the same night last year, "SNL" was up 21 percent in metered-market households (4.1 vs. 3.4) and up 11 percent in the Local People Meters (2.0 vs. 1.8).

* In national ratings so far this season, original telecasts of "Saturday Night Live" are up versus one year ago by 7 percent in 18-49 rating (with a 2.9 vs. a 2.7, "most current") and up 4 percent in total viewers (7.5 million vs. 7.2 million).

Source: Nielsen Media Research





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