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[01/24/14 - 08:22 AM]
Thursday's Broadcast Ratings: "American Idol" Keeps FOX in Front
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (1/23/14):

FOX (9.577 million viewers, #1; adults 18-49: 2.5, #1) was the top draw on Thursday with a new "American Idol" (12.098 million viewers, #2; adults 18-49: 3.3, #1) followed by the series premiere of "Rake" (7.056 million viewers, #6; adults 18-49: 1.7, #5).

CBS (8.787 million viewers, #2; adults 18-49: 1.9, #2) then took home the silver with its all-repeat lineup of "The Big Bang Theory" (12.779 million viewers, #1; adults 18-49: 2.9, #2), "The Millers" (8.831 million viewers, #4; adults 18-49: 1.9, #4), another "The Big Bang Theory" (9.750 million viewers, #3; adults 18-49: 2.4, #3), "The Crazy Ones" (6.124 million viewers, #7; adults 18-49: 1.4, #6) and "Elementary" (7.621 million viewers, #5; adults 18-49: 1.2, #T8).

Next up was ABC (3.934 million viewers, #3; adults 18-49: 1.1, #3) with an original "The Taste" (3.939 million viewers, #9; adults 18-49: 1.1, #T10) alongside a repeat of "Shark Tank" (3.926 million viewers, #10; adults 18-49: 1.1, #T10).

Meanwhile, NBC (3.225 million viewers, #4; adults 18-49: 1.0, #4) offered up fresh installments of "Community" (3.047 million viewers, #11; adults 18-49: 1.1, #T10), "Parks & Recreation" (2.963 million viewers, #12; adults 18-49: 1.2, #T8), "The Michael J. Fox Show" (2.240 million viewers, #15; adults 18-49: 0.7, #T14), "Sean Saves the World" (2.595 million viewers, #14; adults 18-49: 0.7, #T14) and "Parenthood" (4.252 million viewers, #8; adults 18-49: 1.3, #7).

And finally, the return of "The Vampire Diaries" (2.677 million viewers, #13; adults 18-49: 1.1, #T10) and "Reign" (1.767 million viewers, #16; adults 18-49: 0.7, #T14) on The CW (2.222 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.7 rating at 8:00/7:00c and "Reign" a 0.9 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+22.22% - The Taste
+16.67% - The Michael J. Fox Show
+16.67% - Reign (vs. 12/12/13)
+10.00% - The Vampire Diaries (vs. 12/12/13)
+8.33% - Parenthood
0.00% - Parks & Recreation
0.00% - Community
-12.50% - Sean Saves the World
-13.16% - American Idol

Year-to-year changes (adults 18-49):
+62.50% - Parenthood (vs. Rock Center With Brian Williams)
0.00% - Reign (vs. Beauty and the Beast)
-15.38% - The Vampire Diaries
-21.43% - Community (vs. 30 Rock)
-29.41% - Parks & Recreation
-35.29% - American Idol
-37.04% - Rake (vs. Glee)
-46.15% - Sean Saves the World (vs. 1600 Penn)
-47.62% - The Taste (vs. Last Resort/Grey's Anatomy)
-65.00% - The Michael J. Fox Show (vs. The Office)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/24/13):

FOX (11.214 million viewers, #1; adults 18-49: 3.9, #1) was the network to beat on Thursday with a new "American Idol" (15.533 million viewers, #1; adults 18-49: 5.1, #1) and the return of "Glee" (6.896 million viewers, #7; adults 18-49: 2.7, #4).

CBS (9.261 million viewers, #2; adults 18-49: 2.0, #T2) then snagged the silver with repeats of "The Big Bang Theory" (11.495 million viewers, #2; adults 18-49: 3.1, #2), "Two and a Half Men" (8.567 million viewers, #5; adults 18-49: 2.3, #5), "Person of Interest" (10.002 million viewers, #3; adults 18-49: 1.9, #7) and "Elementary" (7.750 million viewers, #6; adults 18-49: 1.5, #10).

Sharing second place in adults 18-49 was ABC (6.661 million viewers, #3; adults 18-49: 2.0, #T2) with the series finale of "Last Resort" (5.394 million viewers, #9; adults 18-49: 1.2, #14) plus a new "Grey's Anatomy" (8.875 million viewers, #4; adults 18-49: 3.0, #3) and a repeat of "Scandal" (5.713 million viewers, #8; adults 18-49: 1.8, #8).

Meanwhile, NBC (3.781 million viewers, #4; adults 18-49: 1.3, #4) offered up originals from "30 Rock" (3.838 million viewers, #12; adults 18-49: 1.4, #11), "Parks & Recreation" (3.888 million viewers, #11; adults 18-49: 1.7, #9), "The Office" (4.187 million viewers, #10; adults 18-49: 2.0, #6), "1600 Penn" (3.320 million viewers, #14; adults 18-49: 1.3, #T12) and "Rock Center With Brian Williams" (3.727 million viewers, #13; adults 18-49: 0.8, #15).

And finally, new episodes of "The Vampire Diaries" (2.737 million viewers, #15; adults 18-49: 1.3, #T12) and "Beauty and the Beast" (1.815 million viewers, #16; adults 18-49: 0.7, #16) on The CW (2.276 million viewers, #5; adults 18-49: 1.0, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 2.0 rating at 8:00/7:00c and "Beast" a 0.9 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+35.00% - Glee (vs. 12/13/12)
+20.00% - Last Resort
+16.67% - Beauty and the Beast (vs. 12/13/12)
+8.33% - 1600 Penn
+7.69% - 30 Rock
+3.45% - Grey's Anatomy
-4.76% - The Office
-7.14% - The Vampire Diaries
-8.93% - American Idol
-10.53% - Parks & Recreation
-33.33% - Rock Center With Brian Williams

Year-to-year changes (adults 18-49):
+160.00% - The Vampire Diaries (vs. The Covenant)
+130.77% - Grey's Anatomy (vs. Grey's Anatomy (Repeat))
+40.00% - Beauty and the Beast (vs. The Covenant)
+5.26% - The Office (vs. 30 Rock)
0.00% - Parks & Recreation
-5.56% - American Idol
-6.90% - Glee (vs. The Finder)
-7.14% - 1600 Penn (vs. Up All Night)
-12.50% - 30 Rock
-20.00% - Rock Center With Brian Williams (vs. The Firm)
-20.00% - Last Resort (vs. Winter Wipeout (Repeat))

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.2/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.9/8.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3 with an encore; and "Jimmy Kimmel Live," 1.2/6.

* From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.9/6 in metered-market households and a 0.8/5 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore telecast) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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