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[01/26/14 - 12:04 PM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (1/25/14):

FOX (2.546 million viewers, #3; adults 18-49: 1.1, #1) was the demo champ on Saturday with its presentation of "UFC on FOX 10" (2.546 million viewers, #7; adults 18-49: 1.1, #1).

CBS (4.629 million viewers, #1; adults 18-49: 0.8, #2) then was the most-watched network with repeats of "Mike & Molly" (3.358 million viewers, #5; adults 18-49: 0.6, #T6), "Two and a Half Men" (3.600 million viewers, #3; adults 18-49: 0.7, #5) and "NCIS" (5.164 million viewers, #2; adults 18-49: 0.8, #T3) plus a new "48 Hours" (5.244 million viewers, #1; adults 18-49: 0.8, #T3).

Next up was NBC (2.222 million viewers, #4; adults 18-49: 0.6, #3) and its "Shaun White: Russia Calling" (2.146 million viewers, #9; adults 18-49: 0.4, #T9) special followed by repeats of "The Blacklist" (1.850 million viewers, #10; adults 18-49: 0.4, #T9) and "Saturday Night Live" (2.670 million viewers, #6; adults 18-49: 0.9, #2).

And finally, ABC (2.651 million viewers, #2; adults 18-49: 0.5, #4) closed out the night with the feature "Flushed Away" (2.210 million viewers, #8; adults 18-49: 0.5, #8) and "20/20" (3.532 million viewers, #4; adults 18-49: 0.6, #T6).

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live," with host Jonah Hill and musical guest Bastille, averaged a 4.8/12 in household results in Nielsen's 56 metered markets and a 2.6/11 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in both metered-market households and 18-49 rating in the Local People Meters.

· Versus the top primetime program on the Big 4 networks last night, "SNL" was rated 37% higher in metered-market households (4.8 vs. 3.5 for CBS's "48 Hours"). In adults 18-49 in the Local People Meters, "SNL" doubled the night's #2 telecast on ABC, CBS, NBC or Fox (2.6 vs. 1.3 for "UFC on Fox").


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/26/13):

FOX (3.766 million viewers, #2; adults 18-49: 1.8, #1) was the top demo draw on Saturday with its coverage of "UFC on FOX 6" (3.766 million viewers, #4; adults 18-49: 1.8, #1).

ABC (2.591 million viewers, #4; adults 18-49: 0.8, #2) then claimed the silver with rebroadcasts of "The Taste" (2.131 million viewers, #7; adults 18-49: 0.7, #T4) and "20/20" (3.514 million viewers, #5; adults 18-49: 0.9, #3).

Next up was CBS (4.704 million viewers, #1; adults 18-49: 0.7, #3) with encores of "NCIS: Los Angeles" (3.979 million viewers, #3; adults 18-49: 0.5, #T6) and "48 Hours" (4.851 million viewers, #2; adults 18-49: 0.7, #T4) plus a new "48 Hours" (5.283 million viewers, #1; adults 18-49: 1.0, #2).

And finally, coverage of the "U.S. Figure Skating Championships" (3.403 million viewers, #6; adults 18-49: 0.5, #T6) on NBC (3.403 million viewers, #3; adults 18-49: 0.5, #4) rounded out the night.

In late-night metered market ratings (via NBC's press release):

* "Saturday Night Live," with host Adam Levine and musical guest Kendrick Lamar (5.0/12 in metered-market households), dominated its time period. "SNL" scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 2.8 rating, 12 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, out-rating all primetime programming on those networks.

* In the Local People Meters, "Saturday Night Live" matched its highest adult 18-49 rating since November 3 (with a telecast hosted by Louis C.K. with musical guest fun, 3.0).

Source: Nielsen Media Research





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