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[02/09/14 - 08:45 AM]
Saturday's Broadcast Ratings: NBC Dominates with First Saturday of Olympic Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (2/8/14):

NBC (25.031 million viewers, #1; adults 18-49: 6.2, #1) towered over the competition with the first Saturday of competition at the "2014 Olympic Winter Games" (25.031 million viewers, #1; adults 18-49: 6.2, #1).

ABC (2.234 million viewers, #3; adults 18-49: 0.6, #2) then was a distant second place with the feature "The Pursuit of Nappyness" (2.364 million viewers, #5; adults 18-49: 0.6, #T3) and a repeat of "The Middle" (1.585 million viewers, #7; adults 18-49: 0.5, #T5).

Next up was CBS (2.912 million viewers, #2; adults 18-49: 0.5, #3) and its all-repeat lineup of "Two and a Half Men" (2.811 million viewers, #3; adults 18-49: 0.6, #T3), "The Millers" (2.170 million viewers, #6; adults 18-49: 0.5, #T5), "NCIS: Los Angeles" (2.400 million viewers, #4; adults 18-49: 0.4, #7) and "48 Hours" (3.847 million viewers, #2; adults 18-49: 0.7, #2).

And finally, encores of "Rake" (1.146 million viewers, #8; adults 18-49: 0.3, #8) and "The Following" (0.778 million viewers, #9; adults 18-49: 0.2, #9) on FOX (0.962 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/9/13):

ABC (3.673 million viewers, #2; adults 18-49: 1.1, #1) pulled in front on Saturday with a rebroadcast of "Be My Valentine, Charlie Brown/A Charlie Brown Valentine" (2.999 million viewers, #7; adults 18-49: 0.7, #T6) followed by the feature "Despicable Me" (4.011 million viewers, #3; adults 18-49: 1.3, #1).

CBS (4.719 million viewers, #1; adults 18-49: 0.8, #T2) then was the most-watched network with a repeat of "NCIS: Los Angeles" (4.412 million viewers, #2; adults 18-49: 0.6, #9) followed by the special "The Grammys Will Go On: A Death in the Family" (3.502 million viewers, #5; adults 18-49: 0.7, #T6) and a new "48 Hours" (6.244 million viewers, #1; adults 18-49: 1.2, #2).

Next up was FOX (2.775 million viewers, #3; adults 18-49: 0.8, #T2) with originals from "Cops" (3.362 million viewers, #6; adults 18-49: 1.0, #4) and a second "Cops" (3.764 million viewers, #4; adults 18-49: 1.1, #3) plus an encore of "The Following" (1.987 million viewers, #11; adults 18-49: 0.5, #10).

And finally, NBC (2.270 million viewers, #4; adults 18-49: 0.6, #4) rounded out the night with its mix of "American Ninja Warrior" (2.177 million viewers, #10; adults 18-49: 0.7, #T6), "Chicago Fire" (2.223 million viewers, #9; adults 18-49: 0.4, #11) and "Saturday Night Live" (2.411 million viewers, #8; adults 18-49: 0.8, #5).

In late-night metered market ratings (via NBC's press release):

* "Saturday Night Live," with host and musical guest Justin Bieber (4.9/12 in metered-market households), dominated its time period. "SNL" scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 2.7 rating, 12 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, more than doubling all primetime programming on those networks in 18-49.

Source: Nielsen Media Research





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