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[03/03/14 - 08:27 AM]
Sunday's Broadcast Ratings: Preliminaries Have Over 40 Million Viewers Tuning Into Oscars
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/2/14):

ABC (35.155 million viewers, #1; adults 18-49: 10.2, #1) was of course the network to beat on Sunday with its coverage "The Oscars Red Carpet Live, Part 1" (21.386 million viewers, #4; adults 18-49: 5.3, #4), "The Oscars Red Carpet Live, Part 2" (25.709 million viewers, #3; adults 18-49: 6.8, #3), "The Oscars Red Carpet Live, Part 3" (33.301 million viewers, #2; adults 18-49: 9.1, #2) and "The 86th Annual Academy Awards" (40.168 million viewers, #1; adults 18-49: 12.1, #1).

A year ago, "The 85th Annual Academy Awards" (36.967 million viewers, #1; adults 18-49: 12.1, #1) posted equal demo numbers.

CBS (5.405 million viewers, #2; adults 18-49: 1.0, #T2) then topped the leftovers with its mix of "60 Minutes" (0.000 million viewers, #13; adults 18-49: 1.4, #6), "The Amazing Race 23" (0.000 million viewers, #14; adults 18-49: 1.5, #5), "The Mentalist" (0.000 million viewers, #15; adults 18-49: 0.5, #15) and "The Good Wife" (0.000 million viewers, #16; adults 18-49: 0.4, #16).

Next up was NBC (3.735 million viewers, #3; adults 18-49: 1.0, #T2) with rebroadcasts of "Dateline NBC" (4.159 million viewers, #5; adults 18-49: 0.9, #12) and "The Voice" (3.310 million viewers, #6; adults 18-49: 1.0, #11).

And finally, repeats of "Bob's Burgers" (1.960 million viewers, #11; adults 18-49: 0.7, #T13), "American Dad" (1.747 million viewers, #12; adults 18-49: 0.7, #T13), "The Simpsons" (2.608 million viewers, #8; adults 18-49: 1.1, #T8), another "Bob's Burgers" (2.343 million viewers, #10; adults 18-49: 1.1, #T8), "Family Guy" (2.698 million viewers, #7; adults 18-49: 1.3, #7) and another "American Dad" (2.407 million viewers, #9; adults 18-49: 1.1, #T8) closed out the night over on FOX (2.294 million viewers, #4; adults 18-49: 1.0, #T2).

Week-to-week changes (adults 18-49):
-6.25% - The Amazing Race 23

Year-to-year changes (adults 18-49):
+6.00% - The Oscars Red Carpet Live, Part 1
+1.49% - The Oscars Red Carpet Live, Part 2
0.00% - The 86th Annual Academy Awards
-1.09% - The Oscars Red Carpet Live, Part 3
-37.50% - The Amazing Race 23


Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/3/13):

CBS (9.774 million viewers, #1; adults 18-49: 1.8, #T1) was the most-watched network on Sunday with its lineup of "60 Minutes" (11.945 million viewers, #1; adults 18-49: 1.7, #T6), "The Amazing Race 22" (9.117 million viewers, #2; adults 18-49: 2.4, #1), "The Good Wife" (8.941 million viewers, #4; adults 18-49: 1.6, #T8) and "The Mentalist" (9.096 million viewers, #3; adults 18-49: 1.5, #T11).

FOX (3.782 million viewers, #4; adults 18-49: 1.8, #T1) however shared the demo crown thanks to its combination of "The Simpsons" (3.114 million viewers, #18; adults 18-49: 1.3, #T15), "The Cleveland Show" (3.267 million viewers, #17; adults 18-49: 1.5, #T11), "The Simpsons" (4.762 million viewers, #11; adults 18-49: 2.3, #2), another "The Cleveland Show" (3.799 million viewers, #13; adults 18-49: 1.9, #T4), "Family Guy" (4.113 million viewers, #12; adults 18-49: 1.9, #T4) and "Bob's Burgers" (3.638 million viewers, #14; adults 18-49: 1.7, #T6).

Next up was ABC (6.899 million viewers, #2; adults 18-49: 1.6, #3) with fresh installments of "America's Funniest Home Videos" (6.530 million viewers, #8; adults 18-49: 1.6, #T8) and "Once Upon a Time" (7.221 million viewers, #5; adults 18-49: 2.1, #3) followed by the premiere of "Red Widow" (7.062 million viewers, #6; adults 18-49: 1.5, #T11) and a second episdoes of "Red Widow" (6.783 million viewers, #7; adults 18-49: 1.4, #14).

And finally, encores of "Betty White's Off Their Rockers" (3.556 million viewers, #15; adults 18-49: 0.8, #T17) and a second "Betty White's Off Their Rockers" (3.318 million viewers, #16; adults 18-49: 0.8, #T17) led into a new "Dateline NBC" (6.090 million viewers, #9; adults 18-49: 1.3, #T15) and the return of "The Celebrity Apprentice" (5.085 million viewers, #10; adults 18-49: 1.6, #T8) on NBC (4.924 million viewers, #3; adults 18-49: 1.3, #4).

Week-to-week changes (adults 18-49):
+36.36% - The Cleveland Show (vs. 2/17/13)
+33.33% - The Amazing Race 22
+30.77% - 60 Minutes (vs. 2/17/13)
+30.00% - Dateline NBC (vs. 2/17/13)
+15.00% - The Simpsons (vs. 2/17/13)
+14.29% - The Good Wife (vs. 2/17/13)
+6.67% - America's Funniest Home Videos (vs. 2/17/13)
0.00% - The Mentalist (vs. 2/17/13)
-8.70% - Once Upon a Time (vs. 2/17/13)
-10.53% - Bob's Burgers (vs. 2/17/13)

Year-to-year changes (adults 18-49):
+18.18% - Dateline NBC (vs. The Celebrity Apprentice (Repeat))
+6.25% - 60 Minutes
-5.00% - The Cleveland Show - 8:30 (vs. Napoleon Dynamite)
-6.25% - The Cleveland Show - 7:30
-8.00% - The Simpsons
-11.11% - The Good Wife
-14.29% - The Amazing Race 22
-19.05% - Bob's Burgers (vs. American Dad)
-25.00% - The Mentalist (vs. CSI: Miami)
-27.27% - America's Funniest Home Videos
-36.36% - Red Widow - 10:00 (vs. GCB)
-38.24% - Once Upon a Time
-40.00% - Red Widow - 9:00 (vs. Desperate Housewives)
-42.86% - The Celebrity Apprentice

Source: Nielsen Media Research





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