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[03/16/14 - 03:02 PM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Splits Demos with ABC
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (3/15/14):

NBC (4.932 million viewers, #1; adults 18-49: 0.8, #T1) was the most-watched network on Saturday with a two-hour "Dateline Saturday Night Mystery" (5.354 million viewers, #2; adults 18-49: 0.8, #T2) followed by a repeat of "Believe" (4.088 million viewers, #3; adults 18-49: 0.8, #T2).

ABC (4.156 million viewers, #2; adults 18-49: 0.8, #T1) then split the top demo honors with its mix of "Resurrection" (3.891 million viewers, #4; adults 18-49: 0.7, #T4), "Nightline Prime" (3.069 million viewers, #5; adults 18-49: 0.7, #T4) and "20/20 Saturday" (5.508 million viewers, #1; adults 18-49: 1.1, #1).

Next up was CBS (1.669 million viewers, #3; adults 18-49: 0.4, #T3) with its two-hour "Summer Dreams" (1.319 million viewers, #8; adults 18-49: 0.4, #T6) alongside a new "48 Hours" (2.369 million viewers, #6; adults 18-49: 0.4, #T6).

And finally, encores of "Cosmos: A Spacetime Odyssey" (1.809 million viewers, #7; adults 18-49: 0.4, #T6) and "The Following" (1.119 million viewers, #9; adults 18-49: 0.3, #9) on FOX (1.464 million viewers, #4; adults 18-49: 0.4, #T3) closed out the night.

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host and musical guest Drake, averaged a 3.2/8 in household results in Nielsen's 56 metered markets and a 1.5/7 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in 18-49 rating in the Local People Meters ahead of all primetime programs on the Big 4 networks.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/16/13):

ABC (3.800 million viewers, #2; adults 18-49: 0.9, #1) took home top demo honors on Saturday with rebroadcasts of "Celebrity Wife Swap" (2.443 million viewers, #8; adults 18-49: 0.6, #7) and "20/20: The Camera Never Lies" (4.479 million viewers, #2; adults 18-49: 1.0, #2).

CBS (3.953 million viewers, #1; adults 18-49: 0.7, #T2) then was the most-watched network with repeats of "CSI: Crime Scene Investigation" (2.725 million viewers, #7; adults 18-49: 0.5, #8) and "Criminal Minds" (4.252 million viewers, #3; adults 18-49: 0.8, #6) plus a new "48 Hours" (4.883 million viewers, #1; adults 18-49: 0.9, #T3).

Next up was FOX (2.394 million viewers, #3; adults 18-49: 0.7, #T2) with a new "Cops" (3.205 million viewers, #5; adults 18-49: 0.9, #T3) followed by repeats of "Cops" (3.324 million viewers, #4; adults 18-49: 0.9, #T3) and "The Following" (1.524 million viewers, #10; adults 18-49: 0.4, #T9).

And finally, NBC (2.129 million viewers, #4; adults 18-49: 0.6, #4) closed out the night with its mix of "American Ninja Warrior" (1.771 million viewers, #9; adults 18-49: 0.4, #T9), "Chicago Fire" (1.435 million viewers, #11; adults 18-49: 0.3, #11) and a primetime "Saturday Night Live" (3.182 million viewers, #6; adults 18-49: 1.1, #1).

In late-night metered market ratings (via NBC's press release):

* An encore telecast of "Saturday Night Live," with host Jennifer Lawrence and musical guest The Lumineers, averaged a 3.7/9 in metered-market households, equaling the show's top overnights with a rebroadcast since January 5 (with host Louis C.K. and musical guest fun on the night of a primetime NFL playoff game). Over that span, a 3.7 was also achieved by a February 2 rebroadcast (with host Jeremy Renner and musical guest Maroon 5). Last night's "SNL" encore scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 1.8 rating, 8 share in adults 18-49, the show's highest result in the LPMs with an encore since January 12 (with host Christina Applegate and musical guest Passion Pit, 2.0). "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters. In the 25 LPM markets, "SNL" delivered the #1 and #2 ratings of the night on ABC, CBS, NBC and Fox, with the 11:30 regular edition (1.8) and the 10 p.m. primetime encore (1.2).

* Versus the same night last year, "SNL" is up 9 percent in metered-market households (with a 3.7 rating vs. a 3.4) and up 6 percent in 18-49 rating in the 25 Local People Meter markets (1.8 vs. 1.7).

Source: Nielsen Media Research





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