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[03/19/14 - 08:21 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold On for Demo Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/18/14):

NBC (9.143 million viewers, #2; adults 18-49: 2.5, #1) was the demo champ on Tuesday with its mix of "The Voice" (13.003 million viewers, #3; adults 18-49: 3.5, #1), "About a Boy" (7.952 million viewers, #5; adults 18-49: 2.2, #4), "Growing Up Fisher" (6.784 million viewers, #7; adults 18-49: 1.8, #T6) and "Chicago Fire" (7.058 million viewers, #6; adults 18-49: 1.9, #5).

The silver then went to CBS (13.988 million viewers, #1; adults 18-49: 2.1, #2) and its mainstays "NCIS" (16.765 million viewers, #1; adults 18-49: 2.4, #2), "NCIS: Los Angeles" (14.248 million viewers, #2; adults 18-49: 2.3, #3) and "Person of Interest" (10.950 million viewers, #4; adults 18-49: 1.8, #T6).

Next up was ABC (3.336 million viewers, #3; adults 18-49: 1.1, #3) and its special "Marvel Studios: Assembling a Universe" (3.918 million viewers, #9; adults 18-49: 1.4, #9) followed by new episodes of "The Goldbergs" (4.665 million viewers, #8; adults 18-49: 1.6, #8), "Trophy Wife" (3.147 million viewers, #10; adults 18-49: 1.0, #12) and "Mind Games" (2.186 million viewers, #13; adults 18-49: 0.7, #T14).

Meanwhile, FOX (2.440 million viewers, #4; adults 18-49: 1.0, #4) served up the 100th episode of "Glee" (2.835 million viewers, #11; adults 18-49: 1.1, #T10) alongside a repeat "New Girl" (1.590 million viewers, #16; adults 18-49: 0.7, #T14) and a new "Brooklyn Nine-Nine" (2.500 million viewers, #12; adults 18-49: 1.1, #T10).

And finally, The CW (1.773 million viewers, #5; adults 18-49: 0.7, #5) closed out the evening with fresh installments of "The Originals" (1.633 million viewers, #15; adults 18-49: 0.7, #T14) and "Supernatural" (1.913 million viewers, #14; adults 18-49: 0.8, #13). In the netlet's target demo (women 18-34), "Originals" delivered a 0.9 rating while "Supernatural" posted a 0.8 rating.

Week-to-week changes (adults 18-49):
+22.22% - Glee
+11.11% - Trophy Wife
+9.52% - NCIS: Los Angeles (vs. 3/4/14)
+6.67% - The Goldbergs
+5.88% - Person of Interest (vs. 3/4/14)
+4.76% - About a Boy
+2.94% - The Voice
0.00% - NCIS (vs. 3/4/14)
0.00% - Growing Up Fisher
-5.00% - Chicago Fire
-8.33% - Brooklyn Nine-Nine (vs. 3/4/14)
-11.11% - Supernatural
-22.22% - Mind Games
-22.22% - The Originals

Year-to-year changes (adults 18-49):
+300.00% - Supernatural (vs. Beauty and the Beast (Repeat))
+233.33% - The Voice (vs. Betty White's Off Their Rockers)
+157.14% - Growing Up Fisher (vs. The New Normal)
+137.50% - Chicago Fire (vs. Smash)
+120.00% - About a Boy (vs. Go On)
+75.00% - The Originals (vs. Target Presents the IHeartRadio Album Release Party With Justin Timberlake)
+5.88% - Person of Interest (vs. Golden Boy)
-17.86% - NCIS: Los Angeles
-22.58% - NCIS
-23.81% - The Goldbergs (vs. Dancing with the Stars: Exclusive First Look)
-35.29% - Brooklyn Nine-Nine (vs. The Mindy Project)
-45.00% - Glee (vs. Hell's Kitchen)
-46.15% - Marvel Studios: Assembling a Universe (vs. Splash)
-52.38% - Trophy Wife (vs. Dancing with the Stars: Exclusive First Look)
-53.33% - Mind Games (vs. Body of Proof)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.2/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/19/13):

CBS (14.980 million viewers, #1; adults 18-49: 2.6, #1) was the top draw on Tuesday thanks to new episodes of "NCIS" (19.094 million viewers, #1; adults 18-49: 3.1, #1), "NCIS: Los Angeles" (16.587 million viewers, #2; adults 18-49: 2.8, #2) and "Golden Boy" (9.260 million viewers, #4; adults 18-49: 1.7, #T7).

Second place then went to ABC (8.878 million viewers, #2; adults 18-49: 2.0, #T2) with the premiere of "Splash" (8.805 million viewers, #5; adults 18-49: 2.6, #3) followed by its special "Dancing with the Stars: Exclusive First Look" (9.577 million viewers, #3; adults 18-49: 2.1, #5) and a new "Body of Proof" (8.252 million viewers, #6; adults 18-49: 1.5, #9).

Sharing the silver was FOX (4.267 million viewers, #3; adults 18-49: 2.0, #T2) with week two of "Hell's Kitchen" (4.854 million viewers, #7; adults 18-49: 2.0, #6) plus new episodes of "New Girl" (4.202 million viewers, #8; adults 18-49: 2.2, #4) and "The Mindy Project" (3.158 million viewers, #11; adults 18-49: 1.7, #T7).

Meanwhile, NBC (2.942 million viewers, #4; adults 18-49: 0.9, #4) offered up its mix of "Betty White's Off Their Rockers" (3.711 million viewers, #9; adults 18-49: 1.0, #T11), another "Betty White's Off Their Rockers" (3.701 million viewers, #10; adults 18-49: 1.1, #10), "Go On" (2.856 million viewers, #12; adults 18-49: 1.0, #T11), "The New Normal" (2.098 million viewers, #14; adults 18-49: 0.7, #14) and "Smash" (2.645 million viewers, #13; adults 18-49: 0.8, #13).

And finally, The CW (0.802 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening with its special "Target Presents the IHeartRadio Album Release Party With Justin Timberlake" (1.075 million viewers, #15; adults 18-49: 0.4, #15) and a repeat of "Beauty and the Beast" (0.529 million viewers, #16; adults 18-49: 0.2, #16).

In the netlet's target demo (women 18-34), "Timberlake" delivered a 0.4 rating while "Beast" posted a 0.2 rating.

Week-to-week changes (adults 18-49):
+25.00% - Body of Proof
+6.25% - Golden Boy
+6.25% - The Mindy Project (vs. 2/26/13)
0.00% - NCIS: Los Angeles (vs. 3/5/13)
0.00% - Hell's Kitchen
-4.35% - New Girl (vs. 2/26/13)
-6.06% - NCIS (vs. 3/5/13)
-9.09% - Go On (vs. 3/5/13)
-11.11% - Smash
-22.22% - The New Normal (vs. 3/5/13)
-23.08% - Betty White's Off Their Rockers - 8:00 (vs. 2/26/13)
-26.67% - Betty White's Off Their Rockers - 8:30 (vs. 1/29/13)

Year-to-year changes (adults 18-49):
+66.67% - Body of Proof (vs. Body of Proof (Repeat))
+50.00% - Dancing with the Stars: Exclusive First Look (vs. The River)
+48.57% - Splash (vs. Last Man Standing/Cougar Town)
+42.86% - Hell's Kitchen (vs. Raising Hope/I Hate My Teenage Daughter)
+30.77% - The Mindy Project (vs. Breaking In)
0.00% - NCIS: Los Angeles
-6.06% - NCIS
-15.38% - New Girl
-19.05% - Golden Boy (vs. Unforgettable)
-42.86% - Target Presents the IHeartRadio Album Release Party With Justin Timberlake (vs. 90210)
-50.00% - Betty White's Off Their Rockers (vs. The Biggest Loser 13)
-54.55% - Go On (vs. The Biggest Loser 13)
-54.55% - Betty White's Off Their Rockers (vs. The Biggest Loser 13)
-55.56% - Smash (vs. Fashion Star)
-68.18% - The New Normal (vs. The Biggest Loser 13)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: �The Tonight Show with Jay Leno,� 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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