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[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (4/2/21):

CBS (5.085 million viewers, #1; adults 18-49: 0.5, #T1) was the most-watched network on Friday thanks to new episodes from "MacGyver" (4.127 million viewers, #3; adults 18-49: 0.4, #T5), "Magnum P.I." (5.134 million viewers, #2; adults 18-49: 0.5, #T3) and "Blue Bloods" (5.993 million viewers, #1; adults 18-49: 0.6, #T1).

ABC (2.827 million viewers, #2; adults 18-49: 0.5, #T1) took home the silver with its mainstays "Shark Tank" (3.617 million viewers, #4; adults 18-49: 0.6, #T1) and "20/20" (2.432 million viewers, #6; adults 18-49: 0.4, #T5).

Next up was FOX (2.036 million viewers, #4; adults 18-49: 0.5, #T1) with a new "WWE SmackDown" (2.036 million viewers, #8; adults 18-49: 0.5, #T3).

Meanwhile, NBC (2.677 million viewers, #3; adults 18-49: 0.3, #4) offered up originals from "The Blacklist" (3.180 million viewers, #5; adults 18-49: 0.3, #T7) and "Dateline NBC" (2.425 million viewers, #7; adults 18-49: 0.3, #T7).

And finally, a special encore of "Wipeout" (0.610 million viewers, #10; adults 18-49: 0.1, #T9) and a new "Penn & Teller: Fool Us" (0.705 million viewers, #9; adults 18-49: 0.1, #T9) closed out the night on The CW (0.658 million viewers, #5; adults 18-49: 0.1, #5).

Week-to-week changes (adults 18-49):
+25.00% - Magnum P.I.
+20.00% - Blue Bloods
0.00% - Shark Tank
0.00% - WWE SmackDown
0.00% - MacGyver
0.00% - The Blacklist
0.00% - Dateline NBC
0.00% - Penn & Teller: Fool Us
-20.00% - 20/20

Year-to-year changes (adults 18-49):
0.00% - Penn & Teller: Fool Us (vs. Dynasty)
-14.29% - Blue Bloods
-16.67% - WWE SmackDown
-33.33% - 20/20
-33.33% - Shark Tank
-44.44% - Magnum P.I. (vs. Hawaii Five-0)
-50.00% - MacGyver
-50.00% - The Blacklist
-50.00% - Dateline NBC


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/3/20):

CBS (8.422 million viewers, #1; adults 18-49: 0.8, #1) took home top honors on Friday with its combination of "MacGyver" (7.112 million viewers, #3; adults 18-49: 0.8, #3), the series finale of "Hawaii Five-0" (9.349 million viewers, #1; adults 18-49: 0.9, #T1) and "Blue Bloods" (8.806 million viewers, #2; adults 18-49: 0.7, #4).

ABC (3.968 million viewers, #3; adults 18-49: 0.7, #2) was a close second with originals from "Shark Tank" (5.226 million viewers, #4; adults 18-49: 0.9, #T1) and "20/20" (3.340 million viewers, #7; adults 18-49: 0.6, #T5).

Next up was NBC (4.031 million viewers, #2; adults 18-49: 0.6, #T3) with its duo of "The Blacklist" (4.706 million viewers, #5; adults 18-49: 0.6, #T5) and "Dateline NBC" (3.693 million viewers, #6; adults 18-49: 0.6, #T5).

Meanwhile, FOX (2.374 million viewers, #4; adults 18-49: 0.6, #T3) offered up "WWE SmackDown" (2.374 million viewers, #8; adults 18-49: 0.6, #T5).

And finally, The CW (0.469 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with fresh installments of "Charmed" (0.619 million viewers, #9; adults 18-49: 0.1, #T9) and "Dynasty" (0.320 million viewers, #10; adults 18-49: 0.1, #T9).

Week-to-week changes (adults 18-49):
0.00% - Hawaii Five-0
0.00% - Shark Tank
0.00% - MacGyver
0.00% - Blue Bloods (vs. 3/13/20)
0.00% - The Blacklist
0.00% - Dateline NBC
0.00% - Dynasty
-14.29% - 20/20
-14.29% - WWE SmackDown
-50.00% - Charmed

Year-to-year changes (adults 18-49):
+63.64% - Shark Tank (vs. Fresh Off the Boat/Speechless)
+33.33% - MacGyver
+20.00% - The Blacklist (vs. Blindspot)
+20.00% - WWE SmackDown (vs. Various)
+12.50% - Hawaii Five-0
0.00% - Dateline NBC (vs. The Blacklist/Dateline NBC)
0.00% - Dynasty (vs. Yes, It's Really Us Singing: The Crazy Ex-Girlfriend Concert Special!)
-12.50% - Blue Bloods
-14.29% - 20/20
-50.00% - Charmed (vs. Crazy Ex-Girlfriend)

Source: Nielsen Media Research, ShowBuzzDaily.com





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