DESCRIPTION: (from BET's press release, May 2015) In THE START UP film, hip-hop prince Diggy Simmons stars as Blake Monroe, founder of TheJetsetters.com, an entertainment and lifestyle blog. THE START UP hones in on what it means to be young, gifted and digital, as Blake and his friends strategize for fame and financing while they navigate the freedoms and pressures of adulthood. Also starring Teyana Taylor, Bria Murphy, Allen Maldonado, Chris Brew, and Stephanie Charles. From Executive Producers Mara Brock Akil, Salim Akil, Kenya Barris, James DuBose and Laurie Dobbins. THE START UP premieres in September.