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[05/20/25 - 08:01 AM]
NBC Developing New Primetime Format "Win Win!"
"Win Win!" is the brand-new primetime entertainment format where every prize won in the studio will also be won by someone playing at home: it's a "Win Win!"







WIN WIN! (NBC)
DEVELOPMENT HISTORY:
5/20/25
STATUS:
currently in development (2024-2025 season)
DEVELOPMENT STAGE:
unspecified
DESCRIPTION:
(from NBC's press release, May 2025) NBC announced today that it has secured US rights for the new primetime game show "Win Win!" marking the first international expansion of the format. Currently in development, the new show will be produced by Universal Television Alternative Studio (UTAS), a division of Universal Studio Group (USG), and Hello Dolly. "Win Win!" is the brand-new primetime entertainment format where every prize won in the studio will also be won by someone playing at home: it's a "Win Win!" Contestants battle it out by answering questions based on a unique nationwide survey. Every episode features multiple winners and huge life-changing decisions. The show builds to a dramatic final episode where one contestant is guaranteed to win a jackpot. This dynamic mix of strategy, trivia and high-stakes decision-making promises thrilling gameplay both in the studio and at home.
CREW INFORMATION:
· Stuart Shawcross as EP
· Victoria Ashbourne as EP
GENRE(S):
· based on a tv series
· game show
STUDIO INFORMATION:
· Hello Dolly
· Universal Television