BRAVO'S "TOP CHEF: THE TOUR" EMBARKS ON 20-CITY PROMOTIONAL TOUR BEGINNING SAT., JUNE 21, 2008
BRAVO'S "TOP CHEF: THE TOUR" EMBARKS ON 20-CITY PROMOTIONAL TOUR BEGINNING SAT., JUNE 21, 2008
Fans And Cable Affiliates From New York To Denver To San Francisco Enjoy The Ultimate Culinary Experience Through September
ENGLEWOOD CLIFFS, N.J. June 16, 2008 NBC Universal (NBCU) today announced the first of 20-city stops for Bravo's "Top Chef: The Tour," which kicks off in Jericho, NY on Long Island (Whole Foods Market, 429 North Broadway in the Birchwood Shopping Center) on Sat., June 21, 2008. The promotional tour will feature a customized traveling "Top Chef" 18-wheeler semi-truck and will offer Bravo's passionate fans and cable affiliate partners with the unique opportunity to experience the hit series in their hometowns. Watch what happens when "Top Chef: The Tour" pulls up to a farmers market or food festival in the following cities:
Boston, MA July 1
Philadelphia, PA July 4
Pittsburgh, PA July 9
Columbus, OH July 12
St. Louis, MO July 16
Denver, CO July 19
Phoenix, AZ July 26
San Diego, CA July 30
San Francisco, CA August 2, 3
Los Angeles, CA August 8
Des Moines, IA August 16
Detroit, MI August 23
Madison, WI August 27
Chicago, IL September 3, 4
Raleigh, NC September 13
Tampa, FL September 20
Orlando, FL September 24
Atlanta, GA September 27
New York, NY TBD
"We're excited to provide our cable affiliates and food enthusiasts with an interactive gourmet cooking experience from cable's number one food show," said Brian Hunt, Senior Vice President, Marketing & Sales Strategy, TV Networks Distribution, NBC Universal. "This tour is a unique promotional opportunity designed to bring the hit series to life for fans throughout the country."
In each city, select "Top Chef" chef'testants will host four live interactive shows, three for fans in attendance and one private show for cable affiliate partners over one or two days. Cooking demonstrations, gourmet tips, show secrets, and food tastings will be highlighted on the "Top Chef" truck, an impressive 48-foot self-sufficient moving vehicle equipped with power and water. The truck, which includes a state-of-the-art kitchen with the capacity to accommodate 38 guests per seating, also allows for addressing 300 people in an open-air setting. And, HD cameras will offer a live-feed of the chefs at work on 42" screens.
Cable affiliates will have the opportunity to partner with the number one food show on cable, and will receive:
One cooking demonstration reserved for affiliates/select local advertiser
Taggable spot promoting "Top Chef: The Tour"
Logo placement inside the truck
A sampling of cable affiliate products and services/advertising sampling available on site
Promotional spots on plasma televisions inside the truck
Inclusion in local marketing tactics
Meet and greets with chef'testants
Publicity efforts
To sign up for free admission and learn more about "Top Chef: The Tour" visit www.bravotv.com/thetour. For artwork please visit NBC Universal Media Village, www.nbcumv.com.
About Bravo
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.
About NBC Universal TV Networks Distribution
NBC Universal TV Networks Distribution, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV, TV EST (electronic sell-through), TV Wireless distribution and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fifteen properties (Bravo, Chiller, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, Oxygen, SCI FI Channel, ShopNBC, Sleuth, Telemundo, Universal HD, USA Network and the Olympics on cable).
