WHO'S THE BIGGEST BADDEST DADDY ON YOUR TELEVISION BLOCK? NBC WANTS TO KNOW WITH ANNOUNCEMENT OF NEW FAMILY-FRIENDLY COMPETITION SERIES, 'MY DAD IS BETTER THAN YOUR DAD'

Fun-filled Reality Game Show Comes from Producers of "Are You Smarter Than a Fifth Grader?" (Mark Burnett Productions) and NBC's "The Biggest Loser" (Reveille)

BURBANK -- September 26, 2007 -- NBC will introduce "My Dad Is Better Than Your Dad," a fun-filled, family-friendly competition series from the producers of "Are You Smarter Than a 5th Grader?" (Mark Burnett Productions) and NBC's "The Biggest Loser" (Reveille). The series will finally prove the familiar schoolyard boast -- "My dad is better than your dad!"

Dads will be at the forefront of the action competing with their families in a series of unique stunt-driven challenges. In the end, the families will win the ultimate prize and bragging rights.

The eight-episode series -- slated for mid-season -- was announced today by Craig Plestis, Executive Vice President, Alternative Programming, Development and Specials, NBC Entertainment.

"Every kid thinks their dad is the best, and this series is designed to let them see who really is top dog on the block," said Plestis. "Plus, the children will benefit with prize money that can be used for their future education. I also feel very confident because this series is in the capable hands of Reveille and Mark Burnett Productions, who are the 'big daddies' of the reality genre."

"I love this concept because it combines the family-fun and kid-empowerment of 'Fifth Grader' with the universally relatable concept of bragging that your dad is the best," said executive producer Mark Burnett. "This will make for a worldwide family hit."

"With its huge fun, play-along factor, 'My Dad Is Better Than Your Dad' is a show that everyone can relate to," said Howard Owens, executive producer and Managing Director, Reveille. "Families will watch this program together and see the bond between fathers and their children grow and become stronger through a series of unique challenges. It's that awesome and tight-knit relationship between families that will make this show special and fun for viewers all across the country."

The dads will lead their respective families in exciting and entertaining stunt games and larger than life challenges that all parents can relate to. Ultimately, the triumphant family will strut away with money for their children's futures. Likewise, valuable prizes will be given away as the competition progresses.

"My Dad Is Better Than Your Dad" was created by Jon Hotchkiss and is a production of Reveille, Mark Burnett Productions and Hotchkiss Industries. Mark Burnett ("Survivor," "Are You Smarter Than A Fifth Grader"), Roy Bank ("Are You Smarter Than a Fifth Grader"), Mark Koops ("The Biggest Loser"), Howard Owens ("The Biggest Loser") and Jon Hotchkiss ("Penn & Teller: Bullshit!") are the executive producers.

About Reveille

Founded in March 2002 by Ben Silverman (now Co-Chairman of NBC Entertainment and Universal Media Studios), Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Reveille produces innovative entertainment programming across all television genres such as the award-winning shows "The Office" (NBC), which has received three Emmy Awards, two Television Critics Association Awards, a Screen Actors Guild Award and a Peabody Award; "Ugly Betty" (ABC), winner of three Emmy Awards, two Golden Globe Awards, a Screen Actors Guild Award as well as a Peabody Award, an NAACP Image Award and a GLAAD Media Award; and "The Tudors" (Showtime), winner of two Emmy Awards. Reveille also produces "The Biggest Loser" (NBC); "Identity" (NBC); "House of Boateng" (Sundance Channel); "30 Days" (FX); "Blow Out" (Bravo); "Bound For Glory" (ESPN); "Nashville Star" (USA); "Date My Mom" (MTV); and "The Restaurant" (NBC). Reveille is the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. In addition, Reveille distributes its growing library of programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries worldwide through Reveille International. The company also creates, acquires and develops a broad slate of diverse films through its feature film division, Reveille Motion Pictures. Reveille's offices are located in Los Angeles.

About Mark Burnett Productions:

Mark Burnett Productions (MBP) is a leading production company in content for both primetime television and the internet. MBP revolutionized television with hits such as Survivor (CBS), The Apprentice (NBC), The Contender (ESPN), Rock Star: INXS (CBS), the new smash hit Are You Smarter Than a 5th Grader? (FOX), and the co-production with Steven Spielberg and DreamWorks Television, On the Lot (FOX). Other MBP projects in 2007 include: Pirate Master (CBS) and the 2007 MTV Movie Awards (MTV) which Mark Burnett Executive Produced. MBP also partnered with AOL in 2006 on the highly successful interactive adventure Gold Rush, the first-ever unscripted project to be produced exclusively for the internet. In addition, MBP has established a scripted division and is developing comedies and dramas for television as well as feature films. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 48 Emmy nominations since 2001.