or


[04/28/06 - 12:00 AM]
Nelson Mandela to Be Featured in CBS Cares Psa Campaign Highlighting Tolerance and Diversity

[via press release from CBS]

NELSON MANDELA TO BE FEATURED IN CBS CARES PSA CAMPAIGN HIGHLIGHTING TOLERANCE AND DIVERSITY

Campaign To Debut During �60 Minutes� on Sunday, April 30

PSAs Will Be Made Available Internationally and Domestically To Interested Broadcasters or Cable Operators

In a groundbreaking development, Nelson Mandela, the former President of South Africa and Nobel Peace Prize winner whose fight for equality was instrumental in ending apartheid, will be featured in a special series of Public Service Announcements airing on the CBS Television Network, it was announced today by Leslie Moonves, President and CEO, CBS Corporation. The messages, which will highlight the universal importance of tolerance and diversity, will debut during �60 Minutes� on Sunday, April 30, 2006 and will run for a year in prime time and other dayparts. The PSAs are part of the Network�s acclaimed CBS Cares initiative and mark the first time that CBS Cares PSAs feature non-CBS entertainment, news or sports talent.

�Nelson Mandela is among the most admired and important figures of the 20th Century, and we are extremely honored to have him participating in this campaign,� said Moonves. �Throughout his life he has fought for justice and equality, and the sacrifices he made in pursuing those ideals helped unite the world, and helped end a brutal legacy of oppression. He is symbolic of the struggle against racism and bigotry, and his participation in these PSAs will have a powerful impact.�

Mandela�s involvement in the project is significant because it is a very rare exception to the policy announced in June 2004 that he was retiring from public life and would not be able to participate in new projects. The timing of the PSA debut is significant in that it was this week in 1994 when the first democratic election was held in South Africa. April 27 is celebrated as �Freedom Day,� because it was the first day that all adults, regardless of race, could vote.

These unique and important messages, recorded recently, consist of two 30 second and two 15 second spots. They feature Mandela addressing the audience in a very personal and direct way on the subject of tolerance for people of different colors, religions and national origins.

Given Mandela�s rare involvement and the universal message the PSAs convey, CBS will provide versions of the messages to any broadcaster or cable operator domestically or internationally that wishes to run them. CBS will provide versions of the PSA without the CBS logo which will allow entities to brand them as their own. The distribution will be done through CBS Paramount International Television, which distributes CBS programming in nearly 200 countries.

The PSAs will also be shared with CBS�s 200 + owned and affiliated stations across the country for broadcast in local markets. Stations will be able to co-brand the spots with their call letters and logos. In addition, radio versions of the PSAs will be provided to the 179 CBS Radio stations as well as to the more than 500 stations that constitute the CBS Radio Network. They will also be streamed on CBSNews.com and on CBSCares.tv.

Mandela was the first President of South Africa to be elected in fully-representative democratic elections. Before his presidency he was the leader of the antiapartheid movement and was imprisoned for 27 years by the apartheid government. Upon his release, he helped steer South Africa to a policy of reconciliation, and � against all odds -- facilitated a peaceful transition to a fully-representative democracy for the country. In 1993 he was awarded the Nobel Peace Prize jointly with F.W. De Klerk, and in 1994 he was elected his country�s first black president. Since retiring from office, Mandela has continued to be an internationally admired figure and moral authority of immense stature.

Domestic broadcasters or cable operators interested in airing the PSAs should send an email to Megan Hannon at mphannon@cbs.com and those based outside the U.S. should reach out to Richard Yannich at richard_yannich@cbsparamount.com.

About CBS Cares:

At the heart of CBS�s public service commitment is the multiple award-winning CBS Cares campaign, which consists of PSAs created by CBS and featuring talent from a wide array of programming. In addition to Diversity, these PSA's have addressed numerous causes including HIV/AIDS, Alcohol Abuse, Breast Cancer, Child Abduction, Child Abuse, Colon Cancer, Drug Abuse, Education, Literacy, Menopause, Mental Health, Mentoring, Obesity, Osteoporosis, Prostate Cancer, Violence Prevention, the V-Chip and Women's Heart Disease. Some PSAs refer viewers to CBSCares.tv, which has been described by the Harvard School of Public Health as a �breakthrough website.� With Network PSAs as its fulcrum, CBS Cares has been built into a public service project, now involving every media asset of CBS.





  [march 2026]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)





[03/19/26 - 01:17 PM]
Maya Hawke to Star in Netflix's Series Adaptation of "The God of the Woods"
The multi-generational drama series is set in the Adirondacks, exploring the Van Laar family's dark secrets, class tensions, and the mysteries surrounding the disappearance of 13 year old Barbara Van Laar from her family's summer camp - in the wake of an earlier family tragedy that may be related.

[03/19/26 - 01:03 PM]
3 Million "Outlander" Fans Drive the Epic Season Eight Premiere to a Four-Year Series High
The episode, entitled "Soul of a Rebel," secured the top spot for the week among all scripted cable programs.

[03/19/26 - 01:01 PM]
Peacock Renews "Nelly and Ashanti: We Belong Together" for a Second Season
Production begins this month and the series will air later in the year.

[03/19/26 - 12:46 PM]
Statement from Disney Entertainment Television: "The Bachelorette"
From a spokesperson: "In light of the newly released video just surfaced today, we have made the decision to not move forward with the new season of 'The Bachelorette' at this time, and our focus is on supporting the family."

[03/19/26 - 12:13 PM]
FOX Sports, IndyCar Announce Launch of New Digital-Exclusive Series, "All In: IndyCar"
The debut episode, "The Champ Is Here," features four-time IndyCar Series champion Alex Palou at the season-opening Firestone Grand Prix of St. Petersburg.

[03/19/26 - 10:02 AM]
Amazon MGM Studios Has Officially Greenlit "The Challenger," A Limited Series Starring Kristen Stewart
Stewart will play astronaut and physicist Sally Ride, who in 1978 became the first American woman to fly in space.

[03/19/26 - 10:01 AM]
Netflix Announces Limited Series "Enigma Variations" Starring Aaron Taylor-Johnson
The series, based on André Aciman's novel, tells the story of a man remade by the lovers who ignite and undo him over the course of 10 transformative years.

[03/19/26 - 09:14 AM]
New Season of "Storied Spaces" Premieres March 28 on Magnolia Network
Escape to beautifully designed and curated spaces, seen through the eyes of the families that breathed life into them.

[03/19/26 - 09:04 AM]
Video: "O11CE: New Generation" - Trailer - Disney+
Same team, new dream. The Hawks take the field in "O11Ce: New Generation," now streaming on Disney+.

[03/19/26 - 09:01 AM]
Season Two of "Hazardous History with Henry Winkler" Set to Premiere Sunday, April 19 at 9/8c on The History Channel
Each one-hour episode of this nostalgia-drenched series tells the stories of the things we did for fun, for money, or out of plain boredom that you can't do anymore.

[03/19/26 - 09:01 AM]
HBO to Debut Comedy Special "Josh Johnson: Symphony" This Spring
Said Josh Johnson: "I'm excited to have my breakout piece be with a company that nurtures vision like HBO does. I'm grateful to them, and you, for watching."

[03/19/26 - 09:01 AM]
Cody Johnson, Lainey Wilson, and Riley Green to Perform at the 61st Academy of Country Music Awards
The 61st ACM Awards will stream live exclusively for a global audience across 240+ countries and territories on Prime Video on Sunday, May 17, 2026, at 8 p.m. ET / 7 p.m. CT / 5 p.m. PT from the world-renowned MGM Grand Garden Arena in Las Vegas, Nevada.

[03/19/26 - 08:34 AM]
Must-See April U.S. Debuts from Viaplay - German Conspiracy Thriller, Award-winning Film
Highlights include "Dangerous Truth," inspired by real events surrounding the faulty intelligence that helped justify the 2003 invasion of Iraq.

[03/19/26 - 08:12 AM]
Apple Original Films' "What Happens at Night" from Martin Scorsese, Starring Leonardo DiCaprio and Jennifer Lawrence, Begins Principal Photography
Hailing from Apple Studios, and made in partnership with STUDIOCANAL, the dream-like story follows a married American couple who travel to a small, snowy European town to adopt a baby.

[03/19/26 - 08:11 AM]
Netflix Canada Announces New Series "This Summer Will Be Different"
Based on the beloved novel by Carley Fortune, the series is a simmering, sun-soaked romance set across multiple summers on Prince Edward Island about Lucy, a young woman navigating her 20s and her first real love with her best friend's brother, the one person she was never supposed to fall for.