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[09/29/06 - 12:00 AM]
Solid Start for CW's Thursday Line-Up of "Smallville" and "Supernatural"

[via press release from The CW]

SOLID START FOR CW'S THURSDAY LINE-UP OF "SMALLVILLE" AND "SUPERNATURAL"

As Thursday Anchor, "Smallville" Comparable to "America's Next Top Model" in Viewers and Adults 18-34

"Supernatural" Debut Out-Performs "Everwood" Premiere on WB Thursday Last Year

CW Tops Fox for the Night in Adults 18-34 and Men Demos

September 28, 2006 (Burbank, CA) - The CW Thursday line-up of "Smallville" and "Supernatural" debuted in stronger form in key demos than when the two were first paired together on the WB on March 30, 2006, improving by 10% in adults 18-34 (2.2/6), 10% in men 18-34 (2.3/7), 6% in adults 18-49 (1.9/4), and 100,000 viewers (4.4million), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 28. This also matches the best performance of the "Smallville" "Supernatural" pairing on The WB last year (4/20/06) in adults 18-34, women 18-34 and men 18-34.

Considering the incredibly tougher competition this year on Thursday, The CW equaled the year ago night on The WB and up 22% over UPN a year ago in adults 18-34.

The "Smallville" premiere kicked off Thursday with a performance comparable to this week's "America's Next Top Model." In relation to Wednesday's episode of "Top Model," "Smallville" garnered a larger total audience (5.0million vs. 4.7million) and was within 0.3 tenths in adults 18-34 (2.5/8 vs. 2.8/9).

"Supernatural" out-performed last year's premiere of "Everwood" Thursday at 9PM on The WB by 38% in adults 18-34 (1.8/5), 100% in men 18-34 (1.8/5), 13% in women 18-34 (1.8/4), 23% in adults 18-49 (1.6/4), 60% in men 18-49 (1.6/4) and 8% in viewers (3.8mil).

For the night, The CW's Thursday line-up beat Fox in adults 18-34, men 18-34 and men 18-49 (1.9/5).

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

''Supernatural'' Debut Out-Performs ''Everwood'' Premiere on WB Thursday Last Year SOLID START FOR CW'S THURSDAY LINE-UP OF "SMALLVILLE" AND "SUPERNATURAL"

As Thursday Anchor, "Smallville" Comparable to "America's Next Top Model" in Viewers and Adults 18-34

CW Tops Fox for the Night in Adults 18-34, Adults 18-49 and Men Demos

September 28, 2006 (Burbank, CA) - The CW Thursday line-up of ''Smallville'' and ''Supernatural'' debuted in stronger form in key demos than when the two were first paired together on the WB on March 30, 2006, improving by 10% in adults 18-34 (2.2/6), 14% in men 18-34 (2.4/8), 14% in adults 18-49 (2.0/5), and 100,000 viewers (4.4million), according to preliminary live plus same day Nielsen ratings for Thursday, Sept. 28. This also matches the best performance of the ''Smallville,'' ''Supernatural'' pairing on The WB last year (4/20/06) in adults 18-34, women 18-34 (2.0/5) and men 18-34.

Considering the incredibly tougher competition this year on Thursday, The CW equaled the year ago night on The WB and up 22% over UPN a year ago in adults 18-34.

The ''Smallville'' premiere kicked off Thursday with a performance comparable to this week's''America's Next Top Model.'' In relation to Wednesday's episode of ''Top Model,'' ''Smallville'' garnered a larger total audience (5.0million vs. 4.7million) and was within 0.3 tenths in adults 18-34 (2.5/8 vs. 2.8/9).

''Supernatural'' out-performed last year's premiere of "Everwood" Thursday at 9PM on The WB by 46% in adults 18-34 (1.9/5), 111% in men 18-34 (1.9/6), 19% in women 18-34 (1.9/4), 31% in adults 18-49 (1.7/4), 60% in men 18-49 (1.6/4) and 11% in viewers (3.9mil).

For the night, The CW's Thursday line-up beat Fox in adults 18-34, men 18-34, adults 18-49 and men 18-49 (1.9/5).





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· AMERICA'S NEXT TOP MODEL (VH1)
· EVERWOOD (WB)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)





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