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[11/08/06 - 12:56 PM]
What If You Kept Reliving the Most Unbelievable Day of Your Life?
ABC affiliates, ESPN and SOAPnet will all simultaneously air a thirty-second "Day Break" promo at 6:17 AM during a two-day window on November 14 and/or 15.

[via press release from ABC]

WHAT IF YOU KEPT RELIVING THE MOST UNBELIEVABLE DAY OF YOUR LIFE?

ABC Creates 6:17 AM Roadblock to Launch �Day Break� on Both Broadcast and Cable Networks

Additional Marketing Efforts Include �Day Break� Game on ABC.com, Sneak Peek of First Two Acts, Unique In-Tunnel Advertising and LCD Subway Screens

In support of the premiere of the new drama �Day Break� starring Taye Diggs, ABC is having ABC affiliates, ESPN and SOAPnet participate in simultaneously airing a thirty-second �Day Break� promo to create a �road block� at 6:17 AM during a two-day window on November 14 and/or 15. The series features Diggs as Detective Brett Hopper who, because of his past actions, keeps reliving the most unbelievable day of his life which starts at 6:17 AM.

Additional marketing support includes an original �Day Break� game available exclusively on ABC.com, where players must pass five levels and every decision they make affects the rest of their day and their ability to complete the game; a sneak peek of the first two acts of the premiere available at ABC.com and additional online outlets; two in-theatre one-minute campaigns; unique in-tunnel advertising in top markets; and LCD subway screens.

Available in several top markets, the in-tunnel advertising is similar to a �flip� book and passengers on public trains will see a moving sequence as they ride by the stationary billboards. The LCD subway screens (urban panels) run spots in HD with no sound and are mounted above subway entrances in New York City.

About �Day Break�

Today, Detective Brett Hopper (Taye Diggs) will wake up to a nightmare. Falsely accused of shooting an assistant district attorney, Hopper must race against time to prove his innocence. But that�s just the tip of the iceberg, because before this day is through, everyone Hopper loves will be in grave danger.

Luckily for Hopper, he�s getting a second chance. And a third. For no matter what goes wrong, tomorrow will be today, reset to zero. Though he�s beginning again, Hopper will have his memory and painful reminders of everything he went through. Interrogation bruises, scars from fights, a gunshot wound from a narrow escape.

Every today heads in a new direction, as Hopper pieces together the conspiracy that threatens his world. The clock is ticking on an action-packed thrill ride that will take him from the street gangs of LA to the highest reaches of government.

�Day Break� stars Taye Diggs as Detective Brett Hopper, Moon Bloodgood as Rita Shelten, Meta Golding as Jennifer Mathis, Victoria Pratt as Andrea Battle, Ramon Rodriguez as Damien Ortiz and Adam Baldwin as Chad Shelten.

The series, which was created by Paul Zbyszewski (�After the Sunset�), is executive-produced by Matthew Gross, Jeffrey Bell (�Alias,� �Angel,� �The X-Files�) and Rob Bowman (�The X-Files,� �Elektra�). Zbyszewski also serves as co-executive producer. �Day Break� is from Touchstone Television.





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· ALIAS (ABC)
· ANGEL (WB)
· DAY BREAK (ABC)
· X-FILES, THE (FOX)











[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
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[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
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[09/18/14 - 01:17 PM]
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"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.