or


[11/08/06 - 12:56 PM]
What If You Kept Reliving the Most Unbelievable Day of Your Life?
ABC affiliates, ESPN and SOAPnet will all simultaneously air a thirty-second "Day Break" promo at 6:17 AM during a two-day window on November 14 and/or 15.

[via press release from ABC]

WHAT IF YOU KEPT RELIVING THE MOST UNBELIEVABLE DAY OF YOUR LIFE?

ABC Creates 6:17 AM Roadblock to Launch �Day Break� on Both Broadcast and Cable Networks

Additional Marketing Efforts Include �Day Break� Game on ABC.com, Sneak Peek of First Two Acts, Unique In-Tunnel Advertising and LCD Subway Screens

In support of the premiere of the new drama �Day Break� starring Taye Diggs, ABC is having ABC affiliates, ESPN and SOAPnet participate in simultaneously airing a thirty-second �Day Break� promo to create a �road block� at 6:17 AM during a two-day window on November 14 and/or 15. The series features Diggs as Detective Brett Hopper who, because of his past actions, keeps reliving the most unbelievable day of his life which starts at 6:17 AM.

Additional marketing support includes an original �Day Break� game available exclusively on ABC.com, where players must pass five levels and every decision they make affects the rest of their day and their ability to complete the game; a sneak peek of the first two acts of the premiere available at ABC.com and additional online outlets; two in-theatre one-minute campaigns; unique in-tunnel advertising in top markets; and LCD subway screens.

Available in several top markets, the in-tunnel advertising is similar to a �flip� book and passengers on public trains will see a moving sequence as they ride by the stationary billboards. The LCD subway screens (urban panels) run spots in HD with no sound and are mounted above subway entrances in New York City.

About �Day Break�

Today, Detective Brett Hopper (Taye Diggs) will wake up to a nightmare. Falsely accused of shooting an assistant district attorney, Hopper must race against time to prove his innocence. But that�s just the tip of the iceberg, because before this day is through, everyone Hopper loves will be in grave danger.

Luckily for Hopper, he�s getting a second chance. And a third. For no matter what goes wrong, tomorrow will be today, reset to zero. Though he�s beginning again, Hopper will have his memory and painful reminders of everything he went through. Interrogation bruises, scars from fights, a gunshot wound from a narrow escape.

Every today heads in a new direction, as Hopper pieces together the conspiracy that threatens his world. The clock is ticking on an action-packed thrill ride that will take him from the street gangs of LA to the highest reaches of government.

�Day Break� stars Taye Diggs as Detective Brett Hopper, Moon Bloodgood as Rita Shelten, Meta Golding as Jennifer Mathis, Victoria Pratt as Andrea Battle, Ramon Rodriguez as Damien Ortiz and Adam Baldwin as Chad Shelten.

The series, which was created by Paul Zbyszewski (�After the Sunset�), is executive-produced by Matthew Gross, Jeffrey Bell (�Alias,� �Angel,� �The X-Files�) and Rob Bowman (�The X-Files,� �Elektra�). Zbyszewski also serves as co-executive producer. �Day Break� is from Touchstone Television.





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· ALIAS (ABC)
· ANGEL (WB)
· DAY BREAK (ABC)
· X-FILES, THE (FOX)





[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 02:11 PM]
Hallelujah! Netflix Confirms Launch Dates for "Sense8": A Christmas Special and Season Two
Look for "A Christmas Special" on Friday, December 23 followed by season two on Friday, May 5.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.

[12/02/16 - 01:03 PM]
"Saturday Night Live" Celebrates the Holiday Season with Three Back-to-Back Shows
John Cena and Casey Affleck will follow the previously announced Emma Stone.

[12/02/16 - 01:03 PM]
Animal Planet Highlights One Organization's Mission to Protect and Rescue Animals in New Series "The Guardians"
In this all-new series, Animal Planet introduces this volunteer-run organization called Guardians of Rescue and follows its quest to help any animal in need - anywhere, anytime.

[12/02/16 - 12:00 PM]
Beloved Actress Betty White to Be "Young & Hungry" with a Guest Star Role on Freeform's Original Comedy
White will play Ms. Wilson, Gabi's neighbor who she encounters after a misunderstanding with Josh leaves Gabi confused about what to do.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 11:28 AM]
E!'s New Docu-Series "So Cosmo" - Set at the Glamorous Epi-center of Pop Culture, Cosmopolitan Magazine - Premieres Wed., Feb. 8 at 8 PM ET/PT
Plus: look for a preview special on Tuesday, December 20 at 8:00/7:00c.

[12/02/16 - 11:01 AM]
Production Underway on Investigation Discovery's First Movie, "Dating Game Killer," Starring Guillermo Diaz as Serial Killer Rodney Alcala
Carrie Preston and Robert Knepper also star in the project, which is set to premiere in early 2017.

[12/02/16 - 11:00 AM]
Freeform Shares Their Holiday Spirit with Annual Gift-giving Initiative Pop Up Santa and Holiday-themed Shorts "Funny Or Die Presents Santa's Shorts"
All of these jolly holiday moments can be seen during "25 Days of Christmas" airing December 1 - 25, on the Freeform app and on 25DaysofChristmasTV.com.

[12/02/16 - 10:44 AM]
TBS Heads into "Final Space" with New Animated Comedy from Olan Rogers
Part of TBS's continued push into animation, "Final Space" is a serialized intergalactic space saga about an astronaut named Gary and his adorable, planet-destroying friend, Mooncake.