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[11/08/06 - 12:56 PM]
What If You Kept Reliving the Most Unbelievable Day of Your Life?
ABC affiliates, ESPN and SOAPnet will all simultaneously air a thirty-second "Day Break" promo at 6:17 AM during a two-day window on November 14 and/or 15.

[via press release from ABC]

WHAT IF YOU KEPT RELIVING THE MOST UNBELIEVABLE DAY OF YOUR LIFE?

ABC Creates 6:17 AM Roadblock to Launch �Day Break� on Both Broadcast and Cable Networks

Additional Marketing Efforts Include �Day Break� Game on ABC.com, Sneak Peek of First Two Acts, Unique In-Tunnel Advertising and LCD Subway Screens

In support of the premiere of the new drama �Day Break� starring Taye Diggs, ABC is having ABC affiliates, ESPN and SOAPnet participate in simultaneously airing a thirty-second �Day Break� promo to create a �road block� at 6:17 AM during a two-day window on November 14 and/or 15. The series features Diggs as Detective Brett Hopper who, because of his past actions, keeps reliving the most unbelievable day of his life which starts at 6:17 AM.

Additional marketing support includes an original �Day Break� game available exclusively on ABC.com, where players must pass five levels and every decision they make affects the rest of their day and their ability to complete the game; a sneak peek of the first two acts of the premiere available at ABC.com and additional online outlets; two in-theatre one-minute campaigns; unique in-tunnel advertising in top markets; and LCD subway screens.

Available in several top markets, the in-tunnel advertising is similar to a �flip� book and passengers on public trains will see a moving sequence as they ride by the stationary billboards. The LCD subway screens (urban panels) run spots in HD with no sound and are mounted above subway entrances in New York City.

About �Day Break�

Today, Detective Brett Hopper (Taye Diggs) will wake up to a nightmare. Falsely accused of shooting an assistant district attorney, Hopper must race against time to prove his innocence. But that�s just the tip of the iceberg, because before this day is through, everyone Hopper loves will be in grave danger.

Luckily for Hopper, he�s getting a second chance. And a third. For no matter what goes wrong, tomorrow will be today, reset to zero. Though he�s beginning again, Hopper will have his memory and painful reminders of everything he went through. Interrogation bruises, scars from fights, a gunshot wound from a narrow escape.

Every today heads in a new direction, as Hopper pieces together the conspiracy that threatens his world. The clock is ticking on an action-packed thrill ride that will take him from the street gangs of LA to the highest reaches of government.

�Day Break� stars Taye Diggs as Detective Brett Hopper, Moon Bloodgood as Rita Shelten, Meta Golding as Jennifer Mathis, Victoria Pratt as Andrea Battle, Ramon Rodriguez as Damien Ortiz and Adam Baldwin as Chad Shelten.

The series, which was created by Paul Zbyszewski (�After the Sunset�), is executive-produced by Matthew Gross, Jeffrey Bell (�Alias,� �Angel,� �The X-Files�) and Rob Bowman (�The X-Files,� �Elektra�). Zbyszewski also serves as co-executive producer. �Day Break� is from Touchstone Television.





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· ALIAS (ABC)
· ANGEL (WB)
· DAY BREAK (ABC)
· X-FILES, THE (FOX)









[11/24/14 - 02:35 PM]
Kenny Chesney to Receive Groundbreaker Award at the "American Country Countdown Awards," Airing Live Monday, Dec. 15, on FOX
It recognizes trailblazing in the realm of concerts, musical accomplishment, creative innovation and connecting with fans across the United States.

[11/24/14 - 01:00 PM]
Live Like "Empire's" Lucious Lyon by Entering FOX's "Run 'Empire' for a Day" Sweepstakes at FOX.Com/EmpireSweepstakes
The lucky sweepstakes winner, along with an entourage of his/her five closest friends, will be awarded a once-in-a-lifetime opportunity to travel in style to Los Angeles, where they will receive the ultimate star treatment.

[11/24/14 - 12:50 PM]
Miley Cyrus, Channing Tatum and Additional Talent Added to "FOX's Cause for Paws: An All-Star Dog Spectacular" Airing Thanksgiving Night on FOX
Kaley Cuoco, Queen Latifah, Gavin DeGraw, Wayne Brady and Roselyn Sanchez are also on tap for the two-hour special.

[11/24/14 - 12:31 PM]
SEC Network to Simulcast Iron Bowl with Finebaum Viewing Option; Airs SEC Nation live from the Egg Bowl
Both the Iron Bowl (No. 14 Auburn at No. 1 Alabama) and the Egg Bowl (No. 4 Mississippi State at No. 8 Ole Miss) match a Top 15 team facing an in-state rival currently ranked in the Top Four of the College Football Playoff Rankings.

[11/24/14 - 12:30 PM]
Rachel McAdams, Taylor Kitsch and Kelly Reilly Join Colin Farrell and Vince Vaughn in HBO's "True Detective"
The eight-episode hour-long drama has begun production in California.

[11/24/14 - 12:22 PM]
Get Cozy This December with Three Returning Original Series on The Weather Channel
"Prospectors" and "Highway Thru Hell" return Sunday, December 7 while "Why Planes Crash" is due back on Monday, December 15.

[11/24/14 - 12:22 PM]
Showtime(R) to Marathon Current Seasons of Hit Series "Homeland" and "The Affair" Over Thanksgiving Weekend
Both series return with new episodes on Sunday, December 7 starting at 9:00/8:00c.

[11/24/14 - 12:05 PM]
David Dobkin Will Direct "Badlands" (WT) for AMC
Plus: Emily Beecham, Sarah Bolger and Oliver Stark have joined the cast as series regulars.

[11/24/14 - 12:03 PM]
"Regarding Susan Sontag," An Illuminating Portrait of the Provocative 20th-Century Thinker, Debuts Dec. 8 on HBO
A complex person, Sontag fiercely guarded her privacy, despite her boldness in the literary world.

[11/24/14 - 11:51 AM]
MTV Is Crossing Over This Tuesday with the "'Girl Code' to 'Awkward' and 'Faking It'" Special Airing Tuesday, November 25 at 11:00 P.M. ET/PT
"Awkward" season five and the second half of "Faking It" season two will return in 2015.

[11/24/14 - 11:46 AM]
Investigation Discovery Reveals Who Is "Most Evil" with Leading Forensic Psychologist Dr. Kris Mohandie -- On Sunday, December 7
In its new format, hosted by leading clinical and forensic psychologist Dr. Kris Mohandie, the series shines a klieg light on a killer's motive, method and thought process.

[11/24/14 - 11:38 AM]
Tony Bennett, Kate Micucci and Beau Bridges Guest Star in New Nickelodeon Holiday Specials
Bennett and Micucci will both appear in "Wallykazam!" while Beau Bridges is set to turn up in "Bubble Guppies."

[11/24/14 - 11:32 AM]
Acclaimed Pastor and Spiritual Leader Rob Bell Tackles Life's Big Questions in an All-New Primetime Special "The Rob Bell Show" Premiering Sunday, December 21 on OWN: Oprah Winfrey Network
Airing prior at 7 p.m. ET/PT is "Super Soul Sunday: Soul-to-Soul," a special edition of the popular two-time Emmy award-winning OWN series that will feature best-of moments.

[11/24/14 - 11:25 AM]
Netflix Announces Premiere Date for "Nick Offerman: American Ham"
Nick's master class in life, love, woodworking, meat eating and being a man will be available on Friday, December 12.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.