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[11/08/06 - 12:56 PM]
What If You Kept Reliving the Most Unbelievable Day of Your Life?
ABC affiliates, ESPN and SOAPnet will all simultaneously air a thirty-second "Day Break" promo at 6:17 AM during a two-day window on November 14 and/or 15.

[via press release from ABC]

WHAT IF YOU KEPT RELIVING THE MOST UNBELIEVABLE DAY OF YOUR LIFE?

ABC Creates 6:17 AM Roadblock to Launch �Day Break� on Both Broadcast and Cable Networks

Additional Marketing Efforts Include �Day Break� Game on ABC.com, Sneak Peek of First Two Acts, Unique In-Tunnel Advertising and LCD Subway Screens

In support of the premiere of the new drama �Day Break� starring Taye Diggs, ABC is having ABC affiliates, ESPN and SOAPnet participate in simultaneously airing a thirty-second �Day Break� promo to create a �road block� at 6:17 AM during a two-day window on November 14 and/or 15. The series features Diggs as Detective Brett Hopper who, because of his past actions, keeps reliving the most unbelievable day of his life which starts at 6:17 AM.

Additional marketing support includes an original �Day Break� game available exclusively on ABC.com, where players must pass five levels and every decision they make affects the rest of their day and their ability to complete the game; a sneak peek of the first two acts of the premiere available at ABC.com and additional online outlets; two in-theatre one-minute campaigns; unique in-tunnel advertising in top markets; and LCD subway screens.

Available in several top markets, the in-tunnel advertising is similar to a �flip� book and passengers on public trains will see a moving sequence as they ride by the stationary billboards. The LCD subway screens (urban panels) run spots in HD with no sound and are mounted above subway entrances in New York City.

About �Day Break�

Today, Detective Brett Hopper (Taye Diggs) will wake up to a nightmare. Falsely accused of shooting an assistant district attorney, Hopper must race against time to prove his innocence. But that�s just the tip of the iceberg, because before this day is through, everyone Hopper loves will be in grave danger.

Luckily for Hopper, he�s getting a second chance. And a third. For no matter what goes wrong, tomorrow will be today, reset to zero. Though he�s beginning again, Hopper will have his memory and painful reminders of everything he went through. Interrogation bruises, scars from fights, a gunshot wound from a narrow escape.

Every today heads in a new direction, as Hopper pieces together the conspiracy that threatens his world. The clock is ticking on an action-packed thrill ride that will take him from the street gangs of LA to the highest reaches of government.

�Day Break� stars Taye Diggs as Detective Brett Hopper, Moon Bloodgood as Rita Shelten, Meta Golding as Jennifer Mathis, Victoria Pratt as Andrea Battle, Ramon Rodriguez as Damien Ortiz and Adam Baldwin as Chad Shelten.

The series, which was created by Paul Zbyszewski (�After the Sunset�), is executive-produced by Matthew Gross, Jeffrey Bell (�Alias,� �Angel,� �The X-Files�) and Rob Bowman (�The X-Files,� �Elektra�). Zbyszewski also serves as co-executive producer. �Day Break� is from Touchstone Television.





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· ALIAS (ABC)
· ANGEL (WB)
· DAY BREAK (ABC)
· X-FILES, THE (FOX)





[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
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[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/23/16 - 08:29 AM]
BBC America Takeover at New York Comic Con Launches First Ever Panels at the Theater at Madison Square Garden
The takeover features panels and a world premiere screening with the casts and creators of "Doctor Who," new original series "Dirk Gently's Holistic Detective Agency" and new "Doctor Who" spin-off, "Class."

[09/23/16 - 07:43 AM]
Superstar Illusionist Criss Angel Returns to A&E with A One-Hour Special "Criss Angel Trick'd Up" Premiering Wednesday, October 12 at 9PM ET/PT
Celebrated worldwide as the "Magician of the Century," renowned illusionist Criss Angel dares to transcend boundaries once again.

[09/23/16 - 07:13 AM]
Season Two of WE tv's Hit Series "Growing Up Hip Hop" Premieres Thursday, October 13th, 10pm ET/PT
Hip Hop royalty Angela Simmons, Romeo Miller, Damon "Boogie" Dash, Kristinia DeBarge, TJ Mizell and Egypt Criss all return for a drama filled season where shocking truths are finally revealed, changing the lives of this tight-knit group of friends forever

[09/22/16 - 02:37 PM]
"Saturday Night Live" Premieres with Margot Robbie and The Weeknd
Robbie can currently be seen starring as Harley Quinn in the hugely successful blockbuster hit "Suicide Squad."