Quick Take for Thursday, November 30, 2006 (Based of Fast Affiliate Ratings)
ABC is No. 1 on Thursday in Total Viewers and Adults 18-49,
Delivering the Nets Strongest Performance Since September
ABCs Ugly Betty is Up by 4.6 Million Viewers and by 46% Among Adults 18-49
Week to Week, with its Strongest Performance in 4 Weeks
ABCs Greys Anatomy Produces the Second-Highest-Rated Telecast on TV
During the 2006-07 Season in All Key Adult Demos, Behind Only Its Season Premiere
ABCs Greys Anatomy Stands as Thursdays No. 1 TV Series
Across the Adult Demos on All 10 of its Original Airings
Delivering Series Highs in Total Viewers and Adults 18-49,
Time Period Debut of MEN IN TREES Scores ABCs Strongest Numbers
In the Hour Since September with Regular Programming
Thursday Night (8:00-11:00 p.m.)
ABCs Thursday night lineup, which included the time period premiere of MEN IN TREES, led the evening in Total Viewers (16.5 million) and across all key adult demos: Adults 18-34 (5.4/15), Adults 18-49 (5.9/15) and Adults 25-54 (6.9/16). ABC has qualified as the highest-rated Thursday network in the key Adult 18-49 sales demographic on 9 of 11 weeks this season, and as the No. 1 net in Adults 18-34 on all 11 weeks.
ABC attracted its largest Thursday audience and matched its highest Adults 18-49 performance in 9 weeks since 9/28/06.
Ugly Betty (8:00-9:00 p.m.)
ABCs Ugly Betty took a strong second place to Survivor during the opening hour on Thursday evening among Viewers (13.3 million), while winning its time period and beating the CBS reality show by 32% in Women 18-34 (5.4/15 vs. 4.1/11). In fact Betty has led its hour among its core audience of Women 18-34 on all 9 of the series regular telecasts.
Ugly Betty was up by 4.6 million viewers (13.3 million vs. 8.7 million) and by 46% in Adults 18-49 (4.1/11 vs. 2.8/9) over the prior weeks special Thanksgiving airing, the freshman series largest audience, and matched its best Adults 18-49 rating in 4 weeks since11/2/06.
Greys Anatomy (9:00-10:00 p.m.)
ABC's Grey's Anatomy dominated the 9 oclock hour in Total Viewers (24.3 million) and across all key adults demos (Adults 18-34 9.3/24, Adults 18-49 9.6/23, and Adults 25-54 10.9/24), scoring the medical dramas strongest numbers since its season premiere 10 weeks ago since 9/21/06. In fact, Greys Anatomy registered the second-highest-rated telecast on television during the 2006-07 television season across all the key adult demos (Adults 18-34, Adults 18-49 tied, and Adults 25-54), behind only its own season premiere.
On each of its 10 original airings so far this season, ABCs Greys Anatomy has represented Thursdays No. 1 TV program across each of the adult demographics: AD18-34/AD18-49/AD25-54.
MEN IN TREES (10:00-11:00 p.m.)
In its time period debut, ABC's MEN IN TREES delivered series highs in both Total Viewers (11.9 million) and Adults 18-49 (4.0/10), taking second in the hour in both measures. The ABC freshman drama registered the Nets largest audience and highest young adult rating in the hour with regular programming since September since 9/21/06 and 9/28/06, respectively.
Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 11/30/06