M*A*S*H is a Major Ratings S*M*A*S*H on TV Land!!
An Average of 1.3 Million Viewers Tune in to Week-Long Prime Time Marathon
Network Scores Double-Digit Gains in Rating and Delivery for the Week in
Prime
NEW YORK, Jan. 9 -- The launch of M*A*S*H on TV Land
proved to be a "major major" smash! The series, which kicked off with a
week-long "Major Major M*A*S*H Marathon" on Monday, January 1 through
Sunday, January 7, scored spectacular ratings in prime time for the week,
attracting an average of 1.3 million total viewers and scored double-digit
increases in demo rating and delivery. The marathon showcase also included
all the major episodes from the series; the original major motion picture
of the same name; the 20th and 30th major reunion specials and the major
landmark series finale, all of which scored huge numbers for the network.
TV Land's "Major Major" marathon made TV Land a Top Ten ranked network in
all of basic cable among Adults 25-54 for the week in prime.
According to Nielsen Media Research, for the week in prime time (8 p.m.
to 11 p.m. ET/PT), the marathon averaged 1.3 million total viewers, up +24%
over last year. It posted a 0.6/587,000, up +50% in rating and +38% in
delivery among its core A25-54 demo over last year for the week. Among
Boomers (Adults 40-54), the showcase posted a 0.8/443,000, up +60% in
rating and +62% in delivery over last year.
"The show's strong delivery and ratings are a true testament to how
M*A*S*H continues to stand the test of time," states Larry W. Jones,
President, TV Land. "As the #1 show among Boomers, M*A*S*H remains one of
the most beloved and enduring series ever."
Highlights for the week of TV Land's "Major Major M*A*S*H marathon"
include the following:
* On Tuesday, January 2, TV Land aired the M*A*S*H series finale at 10
p.m., posting a 0.7/685,000 among A25-54, up +75% in rating and +100%
in delivery over last year. Among total viewers, the telecast averaged
over 1.3 million, up +102% vs. YAGO. Among Boomers, Adults 40-54, the
finale posted a 1.0/519,000, up +150% in rating and +184% in delivery
compared to last year.
* M*A*S*H's 20th Anniversary retrospective, which aired on Wednesday,
January 3 at 10 p.m., boasted triple-digit increases for the network in
prime, averaging a 0.8/838,000 among A25-54, an increase of +300% in
rating and +284% in delivery over YAGO. Among total viewers, TV Land
attracted an average of over 1.5 million, up a whopping +222% over last
year. The special continued to perform among Boomers as well, scoring
a 1.1/560,000 among A40-54, up +267% in rating and +286% in delivery
vs. YAGO.
* TV Land aired the series' 30th Anniversary reunion special on Thursday,
January 4 at 10 p.m., posting a 0.7/692,000 among A25-54, up +75% in
rating and +85% in delivery over last year. Additionally, the network
averaged over 1.4 million total viewers, an increase of +73% vs. YAGO.
Among the A40-54 Boomer audience, it scored triple digit gains, with a
1.0/513,000, up +150% in rating and +158% in delivery over last year.
* The original M*A*S*H movie, which inspired the landmark series, aired
on Friday, January 5 at 10 p.m., averaging 906,000 total viewers, up
+25% over 2006. The film scored a 0.5/473,000, up +25% in rating and
+39% in delivery over last year. Among A40-54, it posted a 0.7/368,000,
up +75% in rating and +70% in delivery versus YAGO.
TV Land and all related logos and titles are trademarks of Viacom
International Inc.
About TV Land
Now seen in over 88 million U.S. homes, TV Land is a division of MTV
Networks. TV Land's program mix features original programming, popular
dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial
environment, all programmed to superserve Baby Boomers -- the first
generation of Americans to grow up watching television. TV Land Productions
was created in 2003 to develop original programming that complements the
network's successful acquired programming slate. TV Land Productions has
produced The TV Land Awards Show (March 2003, 2004, 2005 and 2006) and
Chasing Farrah (Spring 2005). In 2006, TV Land premiered several original
productions including Generation Boom, I Pity The Fool starring Mr. T and
Sit Down Comedy with David Steinberg. The network features all-time Classic
hits like All in the Family, M*A*S*H, I Love Lucy, The Andy Griffith Show
and Bonanza.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 130 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE TV Land
http://www.nick-at-nite.com
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