Quick Take for Thursday, February 8, 2007 (Based on Fast Affiliate Ratings)
ABC Posts Another Dominant Thursday Adult 18-49 Victory in the Sweep,
Delivering the No. 1 Position on the Evening for the 4th Straight Week
Despite Facing CBS Season Premiere of Survivor: Fiji, Ugly Betty Marks Series Second-Best Viewer and Adult 18-49 Numbers, with a Series-High in Adults 18-34
Thursdays No. 1 Show, ABCs Greys Anatomy Overshadows CBS C.S.I. in
Viewers and Adults 18-49, with its Second-Strongest Performance of the Season
Excluding its Own Post-Super Bowl Telecast Last Year, Greys Turns in the
Highest Adult 18-34 Rating for Any Drama Telecast on TV Since May 2005
Ranking No. 1 During the 10 Oclock Hour with Women 18-34, ABCs MEN
IN TREES Delivers Series Highs Among Young Adults and Young Women
Thursday Night (8:00-11:00 p.m.)
ABC won its fourth straight Thursday -- its second in the February Sweep -- among Adults 18-49 (6.5/16). In the key young adult sales demo, ABCs Thursday lineup defeated second-place CBS by a margin of 16% (6.5/16 vs. 5.6/14). ABC also marked its fourth consecutive Thursday as the No. 1 TV network in Adults 18-34 (6.5/18) and Teens 12-17 (2.7/9).
ABC attracted its third-largest Thursday audience (16.7 million) this season and second-highest Adult 18-49 number (6.5/16). Attracting nearly 1/4 of the available television audience on the night, ABC generated its highest-rated Thursday with Women 18-34 (9.7/24) in more than 12-1/2 years since 5/12/94.
ABCs Thursday delivery was up by 2.2 million viewers and by 48% in Adults 18-49 from the same night last year (14.5 million and 4.4/11 on 2/9/06).
Ugly Betty (8:00-9:00 p.m.)
Opposite the season premiere of CBS Survivor: Fiji, ABCs freshman Ugly Betty delivered a solid second place in Total Viewers (14.3 million) and Adults 18-49 (4.7/12), and ranked No. 1 ahead of Survivor in Adults 18-34 (4.8/14) and Women 18-34 (7.2/19). For the second week in a row, Betty was surpassed by only ABCs Greys Anatomy to rank as the No. 2 TV program on Thursday with Women 18-34.
Ugly Betty posted the series second-strongest-ever performance in Total Viewers and Adults 18-49 (tie), behind only its series debut in September. The program garnered series-high numbers with Adults 18-34, Women 18-34 and Men 18-34.
Greys Anatomy (9:00-10:00 p.m.)
Thursdays No. 1 TV program in viewers and young adults, ABC's Grey's Anatomy overshadowed CBS C.S.I. at 9:00 p.m. Greys outdelivered C.S.I. by 2.7 million viewers (25.0 million vs. 22.3 million) and by 57% in Adults 18-49 (10.7/25 vs. 6.8/16). In the past two Thursdays, Greys has delivered its two biggest winning advantages ever over originals of C.S.I. in Adults 18-49 (57% this week and 51% last week). Furthermore, the ABC medical drama has defeated the CBS crime procedural in Adults 18-49 on all 13 of their original head-to-head match-ups in the time period this season.
Greys Anatomy posted its second-highest numbers this season in Total Viewers and Adults 18-49. Trailing only its post-Super Bowl telecast last year, Greys tallied the series second-highest-ever ratings with Adult 18-34 (11.0/27), Women 18-49 (15.3/32) and Women 18-34 (16.2/36). In fact, excluding the shows post-Super Bowl episode, Greys Anatomy produced the highest Adult 18-34 rating for any drama telecast on TV since May 2005 (any network/any night) since the first season finale of Desperate Housewives on 5/22/05.
MEN IN TREES (10:00-11:00 p.m.)
ABC's MEN IN TREES ranked No. 1 during the 10 oclock hour with Women 18-34 (5.7/15), while earning second among Adults 18-49 (4.1/11 - tie) and Adults 18-34 (3.7/11).
MEN IN TREES hit series-high ratings in Adults 18-49 (4.1/11), Adults 18-34 (3.7/11) and the corresponding women demographics: W18-49 (6.1/15) and W18-34 (5.7/15).
Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 2/8/07.