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[03/20/07 - 03:27 PM]
Hoops Scores for CBS as the Network Wins Thursday, Friday and Saturday in Key Men Demographics and Friday and Saturday in Viewers and Key Adult Demos
CBS spins the numbers for the week of March 12-18.
[via press release from CBS]

HOOPS SCORES FOR CBS AS THE NETWORK WINS THURSDAY, FRIDAY AND SATURDAY IN KEY MEN DEMOGRAPHICS AND FRIDAY AND SATURDAY IN VIEWERS AND KEY ADULT DEMOS

"Cold Case" is Sunday's Top Program in Viewers and Key Demographics

"The Amazing Race: All-Stars" Notches Its Largest Audience and Best Ratings in Key Demos

CBS Is Second For the Week in Viewers and Key Demographics

CBS placed second in viewers and key demographics as the Network's coverage of the NCAA Men's Basketball Championship placed first on three nights in key men demographics and two nights in viewers and key adult demographics while among scripted programming, COLD CASE emerged as Sunday's top program in viewers and key demos, according to Nielsen Live Plus same-day ratings for the week ending March 18, week 26 of the 2006-2007 television season.

For the week in viewers, CBS (10.74m) trailed FOX (11.35m) but was well ahead of NBC (8.27m) and ABC (7.86m). Season-to-date, CBS (12.87m) leads followed by FOX (10.15m), ABC (9.87m) and NBC (9.48m).

For the week in households, CBS (6.9/12) was -1% behind FOX (7.0/11) and +28% ahead of NBC (5.4/09) and +33% ahead of ABC (5.2/09). Season-to-date, CBS is first in households (8.1/13), outpacing ABC by +27% (6.4/10), FOX by +31% (6.2/10) and NBC by +33% (6.1/10).

For the week in key demographics, CBS was second in both adults 25-54 (4.0/11) and adults 18-49 (3.4/10). Season-to-date, CBS is first in adults 25-54 (4.9/12) and tied for first in adults 18-49 (3.9/10, with FOX).

NCAA Primetime Ratings:

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 1 (S) (7:00PM-9:43PM) posted a 5.9/11 in households with 8.88m viewers. CBS scored a 3.3/10 in adults 25-54, 4.7/15 in men 25-54, 2.9/10 in adults 18-49, 4.2/15 in men 18-49, 2.8/10 in adults 18-34 and 4.2/16 in men 18-34. CBS was first in men 25-54, men 18-49 and men 18-34, second in households.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 2 (S) (9:43PM-12:01AM) scored a 5.6/10 in households with 8.56m viewers. CBS posted a 3.6/10 in adults 25-54, 5.0/15 in men 25-54, 3.4/10 in adults 18-49, 4.8/15 in men 18-49, 3.1/10 in adults 18-34 and 4.7/16 in men 18-34. CBS was first in men 25-54, men 18-49 and men 18-34, second in households, viewers, adults 25-54, adults 18-49 and adults 18-34 from 9:30-11:00PM.

-- Friday, CBS was first in households (6.1/11), viewers (9.47m), men 25-54 (5.4/17), men 18-49 (4.8/16), men 18-34 (4.4/18), adults 25-54 (3.9/11), adults 18-49 (3.5/11) and adults 18-34 (3.2/12). CBS won every half-hour in the key adult and men demographics.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 1 (S) (7:00PM-9:43PM) posted a 5.5/10 in households with 8.48m viewers. CBS scored a 3.3/11 in adults 25-54, 4.6/15 in men 25-54, 2.9/11 in adults 18-49, 4.0/15 in men 18-49, 2.7/11 in adults 18-34 and 3.7/17 in men 18-34. CBS was first in households, viewers, key adult and key men demos from 8:00-9:30PM.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 2 (S) (9:43PM-12:21AM) scored a 5.8/11 in households with 9.09m viewers. CBS posted a 3.9/12 in adults 25-54, 5.4/17 in men 25-54, 3.6/12 in adults 18-49, 4.9/17 in men 18-49, 3.4/13 in adults 18-34 and 4.8/20 in men 18-34. CBS was first in households, viewers, key adult and men demos. This is CBS's best delivery in this window since 2004 in men 18-49 and men 18-34, best adults 18-34 delivery since 1998.

-- Saturday, CBS won the night in households (6.8/13), viewers (11.06m), adults 25-54 (4.3/13), men 25-54 (5.9/18), adults 18-49 (4.1/14), men 18-49 (5.6/19), adults 18-34 (4.1/16) and men 18-34 (5.5/21). CBS won every half-hour in households, viewers and key adults and men demos.

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 3 (S) from 8:00-8:29PM posted a 7.9/19 with 12.93m viewers.

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 4 (S) (8:29-11:06PM) posted a 6.5/12 in households with 10.61m viewers. CBS scored a 4.1/12 in adults 25-54, 5.7/17 in men 25-54, 4.0/13 in adults 18-49, 5.4/18 in men 18-49, 3.9/15 in adults 18-34 and 5.3/20 in men 18-34. CBS was first from 8:30-11:00PM in households, viewers and key demos. This is CBS's best delivery in this window since 2005 in adults 18-49, men 18-49 and adults 18-34 and best men 18-34 delivery since 2001.

-- Sunday, CBS was first in households (8.6/14), viewers (13.49m), adults 25-54 (4.7/12) and adults 18-49 (4.0/11).

? CBS NCAA BASKETBALL CHAMPIONSHIP SUNDAY 3 (S) from 7:00-7:46PM posted a 7.9/15 with 12.21m viewers.

? 60 MINUTES (7:46-8:46 PM) delivered a 9.3/15 with 14.40m viewers, 4.4/12 in adults 25-54 and 3.6/10 in adults 18-49. 60 MINUTES was first in households, viewers and adults 25-54, second in adults 18-49 (-0.2 behind FOX) from 8:00-9:00PM. This is 60 MINUTES's best delivery in households since February 11, 2007 and best viewers, adults 18-49 and adults 25-54 performances since January 14, 2007.

? THE AMAZING RACE: ALL-STARS (8:46-9:46 PM) delivered a 7.3/11 with 12.00m viewers, 4.7/11 in adults 25-54 and 3.9/10 in adults 18-49. THE AMAZING RACE: ALL-STARS was first in households, adults 25-54 and adults 18-49 and second in viewers (-0.17m behind NBC) from 9:00-10:00PM. This is THE AMAZING RACE's best delivery in households, viewers, adults 25-54 and adults 18-49 since the finale of THE AMAZING RACE 10 on Dec. 10, 2006.

? COLD CASE (9:46-10:46PM) posted a 9.7/16 in households with 15.09m viewers, 5.3/12 in adults 25-54 and 4.2/10 in adults 18-49. COLD CASE was first in households, viewers, adults 25-54 and adults 18-49 in the 10:00-11:00PM time period and was Sunday's top program in households, viewers, adults 18-49 and adults 25-54.

? WITHOUT A TRACE (10:46-11:46PM) posted an 8.9/17 with 13.05m viewers, 4.5/13 in adults 25-54 and 3.6/11 in adults 18-49.

? CSI: MIAMI (R) was first in households (9.4/16), viewers (14.36m), adults 25-54 (5.2/13) and adults 18-49 (4.3/11) against first run competition on both NBC and ABC.

? NCIS (R) was second in households (7.5/12), viewers (11.52m), adults 25-54 (3.2/08) and adults 18-49 (2.4/07) - all behind FOX's "American Idol".

? THE UNIT (R) was second in households (4.9/08), viewers (7.64m), adults 25-54 (2.5/06) and adults 18-49 (2.0/05) - all behind FOX's "American Idol".

? CRIMINAL MINDS (R) was second in households (7.1/11), viewers (10.79m), adults 25-54 (3.6/09) and adults 18-49 (2.7/07).

? CSI: NY (R) was second in households (6.9/12), viewers (10.21m), adults 25-54 (3.5/09) and adults 18-49 (2.7/07).

CBS top programs of the week: #5 COLD CASE (an average of 15.09m viewers), #6 60 MINUTES (14.40m), #7 CSI: MIAMI (R) (14.36m), #10 WITHOUT A TRACE (13.05m), #11 TWO AND A HALF MEN (R) (12.71m), #16 THE AMAZING RACE 11 (12.00m), #17 NCIS (R) (11.52m), #18 RULES OF ENGAGEMENT (11.47m), #20 CRIMINAL MINDS (R) (10.79m), #22 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY GAME 4 "Indiana vs. UCLA/North Carolina vs. Michigan State" (S) (10.61m), #25 CSI: NY (R) (10.21m), #27 CSI: TUESDAY SPECIAL (R) (S) (9.22m) and #29 CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY GAME 2 "Various Teams" (S) (9.09m).





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (ABC)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· NCIS (CBS)
· RULES OF ENGAGEMENT (CBS)
· TWO AND A HALF MEN (CBS)
· UNIT, THE (CBS)
· WITHOUT A TRACE (CBS)




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