VH1 and Entertainment Weekly are Back With Season Two of the Ultimate Pop Culture Competition, 'The 2007 World Series of Pop Culture' and a $250,000 Grand Prize, Premiering Monday, July 9 at 9 PM* on VH1

VH1's New Web Site 'WorldOfPop.com' Gives Fans A Chance To Play And Win Up To $50,000 At Home Throughout the 8-day On-Air Competition

Full Episodes Available For On-Demand Viewing at VH1.com Each Week

NEW YORK, June 25 -- VH1 and Entertainment Weekly are teaming up once again to challenge America on their pop culture savvy for VH1's original series "The 2007 World Series of Pop Culture." Presented by Alltel Wireless, this year's show will award $250,000 to the winning team. From the executive producer of "Who Wants To Be A Millionaire," "The 2007 World Series of Pop Culture" is the ultimate pop culture competition designed for teams to display their astounding range of knowledge about everything music, television and film. Hosted once again by NY1 News anchor Pat Kiernan "The 2007 World Series of Pop Culture" will premiere on VH1, Monday, July 9. The series will air Monday-Thursday at 9 PM* for a two-week period of time.

All episodes will be available for on-demand viewing on VH1.com, following the nightly on-air broadcasts. "Meet the Teams" video clips will launch on VH1.com on June 25, two weeks prior to the on-air premiere and the VH1 Blog will offer episode recaps and commentary each morning following each on-air broadcast.

This season, VH1 has upped its "World Series of Pop Culture" digital offerings with the launch of its new site "http://www.WorldOfPop.com," a trivia gaming site for fans to test themselves against some of the smartest and addicting online trivia games out there. "WorldOfPop.com" has launched with five games -- for users of various trivia expertise -- and will introduce new games regularly. Users can create profile pages and avatars and starting next month will feature multiplayer and head-to-head gaming.

WorldOfPop.com will also host the "TriviaDome" competition each night immediately following the on-air broadcast at 10 PM*. Users will be presented with 25 questions. Players are eliminated when they get one answer wrong -- the "last man standing" wins $2,500 every night. (Note -- the contest will be played twice every night -- 10 PM on the east and west coasts. Users are eligible to play twice, no matter where they live.)

On the final night of "The 2007 World Series of Pop Culture," a special $10,000 "Ultra TriviaDome" competition will be hosted. There will only be ONE contest (for both coasts) beginning at 10 PM ET. The contest will contain 50 questions, and ALL of the questions will come from the previous nights' episodes. If you've been watching you'll already know the answers!

"The 2007 World Series of Pop Culture" and the nightly online "TriviaDome" competition are presented by Alltel Wireless. Alltel Wireless will provide the $250,000 on-air cash prize and the at-home cash prizes (totaling $50,000). Additionally, Alltel Wireless will present a nightly SMS trivia game where viewers can test their pop culture prowess by texting keyword: IQ to 22422 on their Alltel Wireless phones. During the show, five true/false questions will be sent to users mobile phones. At the end of each show, users will receive their PCIQ score on their mobile phone. Players who answer all the questions correctly will be entered into a randomly chosen drawing for $500 each night.

Can't wait for the nightly "TriviaDome" contest on "WorldOfPop.com" beginning July 9? Visit the new site now where current games offered include:

-- "In Or Out." Users are challenged to figure out what/who DOESN'T belong in a pop culture-focused grouping.

-- "Puzzle Race." Users answer questions which reveal parts of a famous face -- the faster you can guess who it is, the better your score.

-- "Too Many Questions." You have the answers, now you just have to match the questions -- the trick is there are more questions than answers provided.

-- "Pop Culture Smackdown." Love "Whack A Mole?" You'll love smashing down the answers to pop culture questions.

-- "Trivia Survivor." Get one wrong, you're off the island!

About "The 2007 World Series of Pop Culture"

Sixteen teams will face off to compete in the biggest team trivia challenge ever. They will also have to face returning champions from the premiere season, El Chupacabra, who will be returning to defend their title. Within a round, a player is eliminated if he or she answers the question incorrectly and his opponent answers correctly. The first team to beat its opponents will win and move on to the next round. In the end, one team will be crowned the champions of "The 2007 World Series of Pop Culture" and receive $250,000 in cash and prizes.

VH1's "The 2007 World Series of Pop Culture" is executive produced by Michael Hirschorn, Jim Ackerman, Matt Hanna and Caroline Perez of VH1 and Michael Davies for Embassy Row. VH1's "WorldOfPop.com" Web site is executive produced by Fred Graver of VH1.

*all Times ET/PT

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul and VSPOT, VH1's broadband channel. Connect with VH1 at http://www.VH1.com.

Entertainment Weekly, a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) is America's leading consumer magazine of entertainment and popular culture. The magazine is a wholly owned subsidiary of Time Inc., and has a guaranteed circulation rate base of 1.725 million reaching an audience of 11 million readers.

Embassy Row is a television production company committed to producing smart and alternative content for broadcast and cable networks and the internet. Moreover, Embassy Row specializes in working with a select group of UK-based production companies to successfully launch their formats and build their businesses in the U.S. market. Powered by a dynamic new partnership with Sony Pictures Television and Game Show Network as well as web giant Yahoo!, Embassy Row drives an ever-growing slate of innovative and original programming, including such hits as Emmy-Award winning Who Wants To Be A Millionaire in syndication, Wife Swap (with RDF Media) on ABC, Chain Reaction on GSN, World Series of Pop Culture on VH1 and The 9 and Talent Show on Yahoo!

SOURCE VH1
http://www.VH1.com http://www.WorldOfPop.com