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[07/16/07 - 10:35 AM]
NBC Commits to a New Celebrity Version of 'The Apprentice' Featuring Donald Trump as Celebrity Contestants Vie to Be the Best Business Brain Under Trump's Tutelage
A list of the participating celebrities will be announced at a later date for the series' seventh season.

[via press release from NBC]

NBC COMMITS TO A NEW CELEBRITY VERSION OF 'THE APPRENTICE' FEATURING DONALD TRUMP AS CELEBRITY CONTESTANTS VIE TO BE THE BEST BUSINESS BRAIN UNDER TRUMP'S TUTELAGE

NBC COMMITS TO A NEW CELEBRITY VERSION OF 'THE APPRENTICE' FEATURING DONALD TRUMP AS CELEBRITY CONTESTANTS VIE TO BE THE BEST BUSINESS BRAIN UNDER TRUMP'S TUTELAGE

Ivanka and Donald Trump Jr. Return to the Boardroom

BURBANK -- July 16, 2007 -- NBC has renewed "The Apprentice" for mid-season with a creative twist. In a new celebrity version of the popular series, celebrity contestants will vie for Donald Trump's attention in what will be the highest-profile competition in the groundbreaking series' run, it was announced today by Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios.

"It's always good to be in business with Mark Burnett and Donald Trump," said Silverman. "I am so excited to offer viewers what promises to be the most explosive version of 'The Apprentice' that anyone has seen."

"The success of 'The Apprentice' has been a great experience for me," said Trump. "I look forward to working with Ben, NBC and Mark, the best team in television. I believe that celebrity 'Apprentice' will bring our wonderful show to new heights."

A list of the participating celebrities will be announced at a later date for the series' seventh season. Contestants will be raising money for various charities throughout the competition.

Last season, "The Apprentice: Los Angeles" averaged a 3.1 rating, 7 share in adults 18-49 and 7.5 million viewers overall. It was the most upscale unscripted show on primetime network television, indexing at a 131 among adults 18-49 living in homes with $100,000-plus incomes (with 100 representing an average concentration of those homes in the 18-49 population). In addition, a total of more than 40.1 million viewers watched some or all of the first season's finale of "The Apprentice" on April 15, 2004 -- making it the top new show of that season among adults 18-49 and total viewers.

As in past editions of "The Apprentice" -- which became a national sensation after it premiered on NBC in January 8, 2004 -- celebrity contestants will be tasked to projects on assigned teams each week. Ultimately, they will have to sit in the boardroom and help advise Trump on who he should fire each week from their opposing team. Ivanka and Donald Trump Jr. will return for several episodes as boardroom advisers.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett and Donald J. Trump are executive producers.





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[07/06/15 - 01:37 PM]
Lifetime Renews Critically Acclaimed Drama "UnREAL" for Second Season
Airing on Mondays at 10:00/9:00c, "UnREAL" is Lifetime's youngest scripted series ever, with a median age of 43.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 12:36 PM]
Showtime(R) Presents "Jay Pharoah: Can I Be Me?"
This is Pharoah's first hour-long comedy special from The Cutting Room in New York City.

[07/06/15 - 12:11 PM]
Cinemax - Official "Outcast" Key Art and New Comic Book Cover Art
Get your first taste of the upcoming Robert Kirkman series based on the Skybound/Image comic.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 10:40 AM]
Video: Watch the Extended Trailer for TNT's "Public Morals," Premiering August 25 at 10/9c
Ed Burns is behind the project, which also stars Michael Rapaport and Elizabeth Masucci.

[07/06/15 - 10:32 AM]
Actor Jeffrey Dean Morgan Joins the Cast of "The Good Wife" as a Series Regular for Season Seven
Morgan will play Alex, a calm, experienced hourly investigator whom Alicia hires.

[07/06/15 - 09:17 AM]
Turner Broadcasting Brings Brands Closer to Fans at Comic-Con International: San Diego 2015
A lineup of events, panels, talent appearances, signings and related sponsor activations will showcase the breadth of the company's fan-driven brands and unique partnership capabilities.

[07/06/15 - 08:32 AM]
Netflix Releases "Chris Tucker Live" Trailer and Key Art
In the special, Chris Tucker returns to the stage he loves and showcases his mind-blowing comedic chops as he shares his experiences from childhood to the big time.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 07:20 PM]
World Cup Champion U.S. Women's National Team Joins "FIFA Women's World Cup Today: Third Star Special"
Rob Stone hosts alongside analysts Ariane Hingst, Alexi Lalas, Heather Mitts and Kelly Smith.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.