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[09/05/07 - 09:12 AM]
CBS Creates First of Its Kind Ad You Can Taste for the Fall Preview Issue of Rolling Stone Magazine
The network's "Cane" campaign will feature a "dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol."

[via press release from CBS]

CBS CREATES FIRST OF ITS KIND AD YOU CAN TASTE FOR THE FALL PREVIEW ISSUE OF ROLLING STONE MAGAZINE

INNOVATIVE "WORD OF MOUTH" PRINT ADVERTISEMENT GIVES AUDIENCES FIRST TASTE OF NEW CBS DRAMA "CANE"

CBS today announced that it has created a first of its kind print advertisement for a television series that tastes like a non-alcoholic lime Mojito. The inventive ad, which promotes the fictional Duque Rum brand featured in the highly touted new series "Cane," starring Jimmy Smits, Hector Elizondo, Nestor Carbonell and Rita Moreno, will appear in the fall entertainment preview edition of Rolling Stone, hitting newsstands Sept. 7. Setting a new standard for innovative marketing and brand differentiation, the multi-sensory campaign will directly reach Rolling Stone readers and offer them a unique opportunity to experience "Cane."

The concept for the print ad was developed by the CBS Marketing Group and Initiative, the media, marketing and digital advertising agency for the Network that created a slick promotion showcasing the Duque Rum brand alongside a tamper-proof taste packet developed by First Flavor. The insert includes a thin, tamper evident pouch with a non alcoholic lime mojito-flavored dissolving taste strip which will enable them to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol.

The two page advertisement promotes the season premiere of Cane while driving consumers to a website http://www.luciaduquerum.com/, created exclusively to promote the series. The site will also offer visitors a unique opportunity to enter a search for "The Duque Rum Girl," who will be cast in an upcoming episode of "Cane."

"What better way to launch a new series like this then design a one-of-a-kind print ad you can taste!" said George Schweitzer, President, CBS Marketing Group. "We are always looking to stretch the boundaries of traditional advertising by finding creative ways to market our primetime series. We're confident that this latest concept will not only appeal to Rolling Stone readers, but engage them to get a true taste of Cane," he added.

"Rolling Stone has always provided a creative environment for marketers to conduct innovative, never-been-done-before advertising initiatives that break new ground and generate buzz. We are thrilled to be partnering with CBS on this and expect the results to be exceptional," said Ray Chelstowski, Publisher of Rolling Stone magazine.

"We are extremely pleased with the early success of our Peel 'n Taste� flavor strip technology and its ability to enable consumers to taste the flavor of a wide range of products - in this case - a rum mojito," said Jay Minkoff, President and CEO of First Flavor. "CBS is at the forefront of multi-sensory marketing and, with this first-ever media campaign, is pioneering new ways for companies to interact with their customers. Here, the network has given Rolling Stone readers a reason to pause and make a sensory connection to 'Cane.' This is just the first in a series of innovative, taste-driven campaigns we will be launching this fall, and we are very excited about the response our Peel 'n Taste� flavor strips are already receiving from national marketers."

CANE stars Emmy and Golden Globe Award winner Jimmy Smits ("The West Wing") in an epic drama about the external rivalries and internal power struggles of a large Cuban-American family running an immensely successful rum and sugar business in South Florida.

About First Flavor

First Flavor, Inc. is the creator of the Peel 'n Taste� marketing system, a groundbreaking, proprietary technology that enables consumers to taste the flavor of a product using a cost-effective and compact dissolving edible strip packaged in a thin tamper evident pouch. The Peel 'n Taste� program can be used in magazines and direct mail, or in-store at shelf, with displays or on product to drive sales and foster brand differentiation. First Flavor works with both global and emerging companies interested in using the sense of taste to design innovative marketing campaigns. First Flavor, based in Bala Cynwyd, PA, has partnered with David Michael & Co. to develop a sophisticated taste-matching technology that replicates the flavor of a wide range of products in its Peel 'n Taste� strips. For more information, please visit http://www.firstflavor.com/ or call (610) 785-1325.





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· CANE (CBS)
· WEST WING, THE (NBC)





[03/27/24 - 01:43 PM]
FOX Entertainment Unveils New Structure with Three-Pillar Focus on Global Studio Operations, Linear & Streaming Platforms and Worldwide Sales & Licensing
The new FOX Entertainment will consist of three primary business segments, including FOX Entertainment Studios, the FOX Television Network and FOX Entertainment Global.

[03/27/24 - 01:03 PM]
Video: "Big Mood" - Official Trailer - A Tubi Original
Best friends Maggie and Eddie have lived in each other's pockets for ten years. But with the future looming, can their relationship survive?

[03/27/24 - 12:32 PM]
This April, Series "Mud Madness" Debuts on Discovery Channel, Alongside All-New Seasons of "Ghost Adventures: House Calls" and "Contraband: Seized at the Border"
"Mud Madness" is a brand-new series that follows the off-road subculture of extreme Big-Tire UTV mud racing and the passionate characters that drive the sport.

[03/27/24 - 12:25 PM]
Ten American Bakers Travel to Paris for Food Network's Ultimate Pastry Competition "Next Baking Master: Paris"
Premiering Monday, May 6, the series demands that competitors prove their mettle in the pillars of great baking and pastry: technique, artistry, flavor, innovation, and inspiration.

[03/27/24 - 12:00 PM]
Video: HBO Releases Official Teaser for "The Jinx - Part Two," Debuting April 21
In Part Two, the filmmakers continue their investigation for the next eight years, uncovering hidden material, Robert Durst's prison calls, and interviews with witnesses who had not come forward until now.

[03/27/24 - 12:00 PM]
Backstabbery Is Back as E! Announces Conniving New Cast of "House of Villains" Season Two, Premiering This Fall
Season one cast member Tiffany "New York" Pollard returns for a chance at redemption.

[03/27/24 - 10:02 AM]
Lifetime Greenlights "Gaslit By My Husband: The Morgan Metzer Story" Starring Jana Kramer and Austin Nichols
Kramer, who has openly spoken about domestic abuse, will film a new a PSA for Lifetime's Stop Violence Against Women initiative to align with the subject matter of this movie.

[03/27/24 - 10:00 AM]
"The Steve Wilkos Show" Renewed for 18th Season in National Syndication
The show is hosted by Steve Wilkos, the straightforward, tough-talking former Chicago police officer and United States Marine.

[03/27/24 - 09:59 AM]
Starz's Hit Drama Series "Power Book III: Raising Kanan" Scores Early Season Five Renewal
The third installment in the "Power" franchise, "Raising Kanan" recently concluded its explosive third season and is currently filming season four in New York.

[03/27/24 - 09:30 AM]
Anna Kendrick and Blake Lively Officially Reuniting for Paul Feig-Helmed Sequel, "A Simple Favor 2"
The highly anticipated sequel is a co-production with Lionsgate and follows the studio's 2018 release of "A Simple Favor," which was a critical and commercial success, earning more than $97 million at the worldwide box office and achieving Certified Fresh status on Rotten Tomatoes.

[03/27/24 - 09:17 AM]
FOX Nation Partners with Martin Scorsese for New Docudrama "Martin Scorsese Presents: THE SAINTS"
Slated for November, the series will encompass eight one-hour episodes exploring the remarkable stories of eight men and women who risked everything to embody humanity's most noble and complex trait - faith.

[03/27/24 - 09:00 AM]
Academy Award Winner and Tony Award Nominee Ariana DeBose Returns to Host "The 77th Annual Tony Awards," Airing Live Sunday, June 16, on CBS and Paramount+
DeBose will also serve as producer and choreograph the opening number for this year's show.

[03/27/24 - 08:58 AM]
"NKOTB" Bandmate Jonathan Knight Returns for Season Three of Hit HGTV Series "Farmhouse Fixer" on Tuesday, April 23, at 9 p.m. ET/PT
The series, which attracted more than 15 million viewers to its previous season, will follow Jon, best known as a member of the Grammy-nominated band New Kids on the Block, and his go-to designer Kristina Crestin, as they take on a slew of risky renovations.

[03/27/24 - 07:01 AM]
Video: "Good Times" - Official Trailer - Netflix
In this edgy, irreverent reimagining of the TV classic, a new generation of the Evans family keeps their heads above water in a Chicago housing project.

[03/27/24 - 06:01 AM]
Hulu on Disney+ Launches Today in the U.S. for Disney Bundle Subscribers
Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.